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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi
Sukrisno Sukrisno
stiepari semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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ELECTRONIC WORD OF MOUTH ANTESEDEN DAN KONSEKUENSI DALAM PENINGKATAN INTENTION TO STAY: SEBUAH INVESTIGASI EMPIRIS Sukrisno Sukrisno; Wenefrida Ardhian Ayu Hardiani; Enik Rahayu; Pranoto Pranoto
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i1.1314

Abstract

AbstrakPenelitian ini bertujuan untuk mengembangkan model konseptual baru berdasarkan peran E-WOM (Electronic Word Of Mouth) sebagai variabel mediasi. Kritik akademik dilakukan sebagai upaya meningkatkan pertemuan antara Green environment dan media sosial untuk meningkatkan tingkat hunian hotel bagi generasi milenial. Metodologi studi struktural yang digunakan dalam penelitian ini dengan mengambil sampel sebanyak 160 pengunjung hotel di Kota Semarang dan telah meluangkan waktunya secara individual. Dengan sukarela memberikan wawancara dan mengisi kuesioner dalam proses pengumpulan data model diuji dan dihipotesiskan menggunakan Amos 25 dan dari sekitar 160 sampel dianalisis lebih lanjut. Hasil hipotesis penelitian yang diajukan dalam penelitian ini diterima dan terdapat dua strategi untuk meningkatkan intention to stay. Penelitian ini juga memberikan implikasi praktis dan teoritis.Kata Kunci: Media Sosial, Persepsi, E-WOM, Intention to StayAbstractThis study aims to develop a new conceptual model based on the role of E-WOM (Electronic Word Of Mouth) as mediating variables. Academic criticism is carried out as an effort to increase the meeting between Green environmental and social media to increase the hotel occupancy rate for the millennial generation. The structural study methodology used in this study by adopting a sample of 160 hotel visitors in Semarang City and they have given their time individually. Volunteered to provide interviews and fill out questionnaires in the data collection process the model was tested and hypothesized using Amos 25 and from about 160 samples were further analyzed. The results of the research hypothesis proposed in this study were accepted and there were two strategies for increasing intention to stay. This research also provides practical and theoretical implication.Keywords: Social Media, Perceptions, E-WOM, Intention To Stay
Transformative Interaction Capability on Teamwork Performance: Strategies or Challenges? Perspective On Merchant Marine College Pambudi Widiatmaka; Sukirno Sukirno; Ali Muktar Sitompul; Fitri Kensiwi; Hartoyo Hartoyo; Kundori Kundori; Haniek Listyorini; Sukrisno Sukrisno; Hartoyo soehari; Pranoto Pranoto; Karona Cahya Susena
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5314

Abstract

This study aims to build a new conceptual model based on the novelty produced by previous researchers called Transformative Interaction capability. Transformative interaction capabilities are expected to resolve the results of research between frequent and team performance. Structural study methodology was adopted in this study and a sample of 260 samples was taken from analysis units spread throughout Indonesia as a Merchant marine college. Data collection was carried out using a questionnaire and data analysis was carried out using Amos 25. The findings in this study indicate that there is a strategic path to improve the performance of the public organization team at the Merchant marine College. There are two ways to improve team performance. The strategy includes transformative interaction capabilities to improve team performance. The results of this study bring benefits for theoretical and practical development.
Co-Authors Ali Muktar Sitompul Enik Rahayu Fitri Kensiwi Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Hartoyo Hartoyo Hartoyo soehari Karona Cahya Susena Kundori Pambudi Widiatmaka Pranoto Pranoto Pranoto Pranoto Sukirno Sukirno