Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat jurnal teknik informatika dan sistem informasi
Doro Edi
Universitas Kristen Maranatha
Computer Science & IT Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : jurnal teknik informatika dan sistem informasi

 1 
Analisis Faktor Promosi Online Instagram yang Memengaruhi Keputusan Pembelian Kuliner Doro Edi; Yenni Merlin Djajalaksana; Julianti Kasih
Jurnal Teknik Informatika dan Sistem Informasi Vol 9 No 1 (2023): JuTISI (in progress)
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v9i1.5694

Abstract

The existence of the Covid-19 pandemic in Indonesia since March 2020, especially with the entry of the Delta variant in mid-2021, creates extraordinary challenges for all business people. Culinary businesses have started implementing sales with the concept of e-commerce through marketplaces such as Shopee, Tokopedia, and BukaLapak, as well as selling directly via Whatsapp, Facebook, Instagram or other social communication media. This study examines the factors in online promotion through Digital Marketing techniques specifically through Instagram that influence online culinary purchasing decisions since the Covid-19 pandemic. Primary data collection performed through online questionnaires and received 106 responses, the results of which were analyzed by multiple linear regression analysis. The results showed that the variables were valid and reliable. Multiple linear regression analysis for 5 models with the dependent variable being the type of Instagram post content with an alpha of 0.005 shows that there are 4 significant models and 1 insignificant model in the simultaneous effects on the dependent variable studied. The significant models are for Single-Post, Carousel Post, Reels, and Video, with the best R square in the Video independent variable model. The model with the dependent variable story that is not significant.
Co-Authors Adelia Adelia Andreas Widjaja Daniel Jahja Surjawan Diana Trivena Yulianti Hapnes Toba Hendra Bunyamin Julianti Kasih Maresha Caroline Wijanto Meliana Christianti Mewati Ayub Oscar Karnalim Risal Risal Robby Tan Rossevine Artha Nathasya Yenni Merlin Djajalaksana