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All Journal Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Return : Study of Management, Economic and Bussines West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Commercium : Journal of Business and Management
Yutiandry Rivai
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : International Journal of Business, Law, and Education

 1 
The Effect of E-commerce Platforms, Digital Marketing, and User Experience on Market Reach and Competitiveness of Indonesian MSMEs Gatot Wijayanto; Jushermi Jushermi; Aida Nursanti; Arini Novandalina; Yutiandry Rivai
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.492

Abstract

The complex relationships between digital marketing tactics, user experience, and e-commerce platforms are examined in this study, as well as how these relationships affect MSMEs' (micro, small, and medium-sized enterprises) ability to compete in the Indonesian market. Structural Equation Modeling with Partial Least Squares (SEM-PLS) is utilized in the study to analyze survey data obtained from 150 MSMEs in Indonesia. The adoption of e-commerce and market reach, competitiveness and effective digital marketing techniques, and user experience and overall market performance are all significantly positively correlated, according to the results. The report offers detailed insights into the digital tactics influencing MSMEs' success in the Indonesian business environment. It also offers recommendations for further research and real-world applications for companies and regulators.
Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia Gatot Wijayanto; Jushermi Jushermi; Aida Nursanti; Arwinence Pramadewi; Arini Novandalina; Yutiandry Rivai
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.500

Abstract

This study explores how market research, social capital, and dynamic capabilities interact to shape the competitiveness and sustainability of firms in Indonesia's tourism creative economy. Survey data from 215 businesses were analyzed quantitatively using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show a strong correlation between dynamic capability and competitiveness and sustainability in marketing. Likewise, social capital and market research showed favorable correlations with competitiveness and sustainability in marketing. While the structural model attained good fit indices, the measurement model proved to be valid and reliable. These results advance our knowledge of the variables affecting competitiveness and sustainable marketing strategies in the fast-paced environment of the tourism creative economy.
The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups Gatot Wijayanto; Rovanita Rama; Jushermi Jushermi; Arwinence Pramadewi; Yutiandry Rivai; Deswita S
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.557

Abstract

The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess data from a sample of 150 start-ups quantitatively. The findings demonstrate the interdependence of strategic choices and their influence on marketing results by pointing out important correlations between these variables. Key factors influencing marketing performance were found to be pricing strategy, advertising, supply chain management, and market research. The results offer practical advice for aspiring business owners, highlighting the significance of comprehensive and integrated marketing approaches for long-term success in the cutthroat market.
Co-Authors Agnes Alvionita Aida Nursanti Aida Nursanti Ana Fitriyatul Bilgies Archristhea Amahoru Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arwinence Pramadewi Bob Novitriansyah Cakranegara, Pandu Adi Deswita S Gatot Wijayanto Gatot Wijayanto Gatot Wijayanto Henni Noviasari Ida Bagus Made Wisnu Parta Jusatria Jusatria Jushermi Jushermi Jushermi Jushermi Maulana Rezfajri S Peri Akri Rovanita Rama Rovanita Rama Rovanita Rama Sehani Sehani Sri Wahyuni Wildah Surya Safari