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All Journal Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Return : Study of Management, Economic and Bussines West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Commercium : Journal of Business and Management
Yutiandry Rivai
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Return : Study of Management, Economic and Bussines

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The Effect of Repurchase Intent on The Millennial Generation Through E-Word Of Mouth (E-WOM) As An Intervention Variable on E-Satisfaction and E-Trust In Bukalapak E-Commerce Gatot Wijayanto; Jushermi Jushermi; Aida Nursanti; Rovanita Rama; Yutiandry Rivai
Return : Study of Management, Economic and Bussines Vol. 2 No. 3 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i03.80

Abstract

This study aims to evaluate the effect of repurchase intention on the millennial generation through e-word of mouth (e-WOM) as an intervention variable on e-satisfaction and e-trust in Bukalapak e-commerce. This study used quantitative approach and survey method using online questionnaire. The sample used was 185 respondents who were millennial generation users of Bukalapak. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Partial Least Squares (PLS) software. The results showed that e-WOM has a significant positive influence on repurchase intent, e-satisfaction, and e-trust. In addition, repurchase intent also has a significant positive influence on e-satisfaction and e-trust. These findings suggest that e-WOM can be used as a strategy to increase repurchase intent, e-satisfaction, and e-trust in Bukalapak e-commerce. Therefore, Bukalapak needs to pay attention to and improve the quality of e-WOM that appears on their platform, as well as improve the quality of service and customer experience to strengthen customers' repurchase intent, e-satisfaction, and e-trust in the future.
Co-Authors Agnes Alvionita Aida Nursanti Aida Nursanti Ana Fitriyatul Bilgies Archristhea Amahoru Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arwinence Pramadewi Bob Novitriansyah Cakranegara, Pandu Adi Deswita S Gatot Wijayanto Gatot Wijayanto Gatot Wijayanto Henni Noviasari Ida Bagus Made Wisnu Parta Jusatria Jusatria Jushermi Jushermi Jushermi Jushermi Maulana Rezfajri S Peri Akri Rovanita Rama Rovanita Rama Rovanita Rama Sehani Sehani Sri Wahyuni Wildah Surya Safari