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Journal : Jurnal SEPA (Social Economic and Agribusiness Journal)

PENGUKURAN KINERJA RANTAI PASOK TEMBAKAU PADA BAGIAN HULU DI PR. X MALANG Riska Ayu Febriana; Fitria Dina Riana; Anisa Aprilia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.53835

Abstract

Activities in the supply chain have problems related to uncertainty, to be faced in this condition the business actors need to know their performance and improve their performance. The level of best or bad performances of a company has based on the application of supply chain management in managing the business activities. The implementation of supply chain management is faced with a problem such as uncertainty of market conditions about price and quantity of supply and demand that can affect the operational activities of the supply chain. The supply chain problem also occurs in the tobacco supply chain as the plantation commodity with high economic value and the seasonal characteristic. The upstream side of the tobacco supply chain is needed to determine the performance that has been achieved. Therefore, research on the performance measurement of upstream tobacco supply chain at PR. X Malang is important. The purposes of this study are to describe the mechanism of implementation of tobacco supply chain management on the upstream side, and analyzing the performance of the upstream of the tobacco supply chain, and formulate a strategy to improve the upstream of supply chain performance. The analysis used in this study is based on the SCOR model with five core processes (plan, source, make, deliver, return) and five performance attributes (reliability, responsiveness, agility, cost, asset). This study uses 3 key informants consisting of farmers, collectors, and manufacturers with purposive techniques. The result of this study shows that the farmer performance needs an improvement based on the flexibility and TSCC (total supply chain cost) matrix performance, the collector performance needs an improvement based on TSCC performance matrix and manufacture performance needs an improvement based on the flexibility and TSCC matrix performance.
KEPUTUSAN PEMBELIAN SAYURAN DI PASAR JATINEGARA SELAMA PANDEMI COVID-19 DENGAN PENERAPAN THEORY OF PLANNED BEHAVIOR Yerho David Hasudungan Harahap; Anisa Aprilia; Silvana Maulidah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.56248

Abstract

Large-Scale Social Restrictions (PSBB) is one of the Indonesian government's policies in dealing with the COVID-19 pandemi. In the midst of the implementation of the policy, consumers are still buying food, one of which is vegetables, directly to traditional markets. This study uses a quantitative approach through descriptive statistical analysis and SEM-PLS analysis using WarpPLS 7.0. This study aims to examine the effect of the Theory of Planned Behavior variables, namely attitudes, subjective norms, and perceptions of behavioral control on consumer purchase intentions and vegetable purchasing decisions at Jatinegara Market during the COVID-19 pandemi. The types of data in this study are primary data and secondary data using 45 respondents who were determined using the judgment sampling method. The results showed that the variables of attitude, subjective norm, and perceived behavioral control had an effect on consumers' purchase intentions. The biggest indicator contribution to the attitude variable is convenience in making purchases. Meanwhile, the biggest indicator contribution to the subjective norm variable is support from close friends. And on the behavioral control perception variable, the biggest indicator is the ability to make purchases. Traders and market managers need to maintain and improve the application of health protocols in the Jatinegara Market area, especially during the COVID-19 pandemi, so that consumers' purchase intentions remain high to buy vegetables.