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KUALITAS PELAYANAN MENGGUNAKAN METODE SERVQUAL TERHADAP POKDARWIS WUNGKA WAHA DI DESA WAHA, KABUPATEN WAKATOBI, SULAWESI TENGGARA Sari, Wiwik Nirmala; Abdullah, Ajuar
MEDIA BINA ILMIAH Vol 16, No 1: Agustus-Special Issue 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v16i1.1260

This study aims to determine (1) the service quality of Wungka Waha Tourism Awareness Group by using the Servqual method and (2) knowing which aspects are the most important of service quality to increase tourist satisfaction by using Importance-Performance Analysis. This research is quantitative descriptive. Data collection uses observation, distributing questionnaires and interviews with domestic tourists as respondents. The theory used as the foundation is the theory of Community Based Tourism, Satisfaction Theory, Service Quality, Perception and Hope Theory. The research concept is the concept of tourism awareness and ServQual. The results showed that the service quality of the Wungka Waha Tourism Awareness Group had not been able to provide satisfaction for archipelago tourists, and it was known that there were eleven important aspects which were the top priority to be immediately addressed in Wungka Waha Tourism Awareness Group service quality.

STRATEGI PENGEMBANGAN DESA HUTA NAGODANG SEBAGAI DESA WISATA TENUN ULOS, KEC, MUARA, KAB. TAPANULI UTARA Abdullah, Ajuar; Sari, Wiwik Nirmala
MEDIA BINA ILMIAH Vol 16, No 1: Agustus-Special Issue 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v16i1.1259

Ulos weaving is a cultural product of ancient Batak people which is still preserved today. The existence of Ulos with the historical, philosophical and aesthetic values that does not waver amid the exposure to globalization products has made Ulos into the intangible cultural heritage of the world by UNESCO. Many villages in the Lake Toba area, where the people make Ulos weaving as their livelihood, one of these villages is Huta Nagodang Village. After being designated as a tourist village, Ulos weaving of Hutagodang continued to grow with the presence of the Harungguan Ulos Weaving Studio under the guidance of Bank Indonesia. Ulos weaving craftsmen are increasingly innovating in producing various motifs and models of ulos. However, as a tourism village, the Huta Nagodang has not a significant development. This is happening because there are still many problems that must be resolved by the management of the tourism village. The research method is a qualitative method with direct observation and in-depth interviews. The results showed that the lack of progress in Huta Nagodang as a tourist village was due to the absence of a tourism village planning concept, and its causing weak institutions, weak attraction management, accessibility, amenities, low human resources, and lack of promotion and marketing. In order to achieve the tourism village target, the various components mentioned above must be prepared by the tourism village manager so that Huta Nagodang village can appear as the best ulos weaving tourism village in Indonesia.

INDAHNYA TOLERANSI DALAM SEMANGKOK SOTO (KAJIAN GASTRONOMI SASAK SOTO CHI CHANG AMPENAN) Ajuar Abdullah; Wiwik Nirmala Sari; Ulfan Mulyawan
Journal Of Responsible Tourism Vol 1 No 2: Nopember 2021
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Soto Chi Chang is one of the legendary Sasak cuisines from the 1950s and still survives to this day. Soto chi chang, which is sold on the overhang of a shop near the entrance to the main area of the Old Town of Ampenan, is in great demand by various groups, from ordinary people to officials in Mataram City. This is inseparable from the strength of taste and the strength of the history of Soto chi chang which can last for 72 years from 1950 to 2022. This potential attraction has prompted researchers to conduct research on the value of tolerance and gastronomic appeal in a bowl of Soto chi chang. The research method used is the descriptive qualitative method by describing the value of tolerance and gastronomic appeal in the form of a scientific narrative. The result of the research is that Soto chi chang uses various types of spices and mixtures of various types of food ingredients. Seasonings and foodstuffs characterize the characteristics of various ethnic groups such as the Chinese ethnicity as Kong Chi Chang's identity, Bugis-Makassar-Sasak culture as the cultural heritage of Kong Chi Chang's environment, forming the uniqueness of Soto chi chang which is different from other Soto in general. The diversity of spices and food ingredients used in a bowl of Soto provides a delicious taste for Soto chi chang connoisseurs. The beauty and enjoyment of the Soto reflect the beauty of the cultural diversity of ethnic groups that coexist peacefully in the Ampenan Old Town area. The highest wealth of Sasak gastronomy contained in Soto chi chang is the historical value as a silent witness to the glory of Ampenan Old Town in the 1950s era.

PENGELOLAAN HOMESTAY BERBASIS MASYARAKAT DI DESA KUTA LOMBOK Herianto Adi; I Putu Gede; Ajuar Abdullah; Primus Gadu
Journal Of Responsible Tourism Vol 2 No 1: Juli 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Mandalika sebagai destinasi super prioritas nasional maka pemerintah mengadakan balap motor terbesar yaitu motogp, Selain dari infrastruktur tentu juga harus ada fasilitas penginapanyang menyebabkan pemerintah memebrikan bantuan homestay yang akan dikelola oleh masyarakat. Homestay bantuan pemerintah dibangun dengan syarat terdapat rumah dan lahan milik pribadi. Desa kuta yang merupakan induk dari KEK Mandalika adalah letak dari semua kegiatan yang dilakukan oleh ITDC selaku pengelola KEK Mandalika. Teknik menggunakan data menggunakan metode observasi, wawancara, dan dokumentasi serta menggunakan analisis data poac. Hasil menunjukkan bahwa homestay yang dibangun didesa kuta Lombok merupakan homestay bantuan dari pemerintah untuk menopang terlaksananya motogp agar penontonnya mendapatkan tempat untuk menginap. Homestay yang dibangun di desa kuta sebanyak 200 buah yang tersebar diseluruh desa kuta, homestay dibangun dengan syarat ada rumah milik warga dan tanah bangunan terletak pada tanah milik sendiri. Pembangunan homestay dilakukan oleh tukang daari keluarga atau dari orang asing dan dievaluasi selama empat tahap dengan cara memberikan bukti hasil kerja. Homestay dibersihkan oleh pemilik homestay dan dibantu oleh anggota keluarga, istri biasanya membantu dalam membersihkan dapur dan mencuci seprai dan sarung bantal, pengelola mengganti seprei setiap tamu cek out, sudah lewat seminggu, atau tamu yang meminta, pengelola ada beberapa yang bisa berkomunikasi bahasa inggris dengan baik yang menyebabkan pelayanan tidak berjalan secara maksimal.jual untuk lebih meningkatkan wisatawan yang dating.

PELATIHAN PENYUSUNAN PAKET WISATA DESA WISATA BANYUMULEK, KEC. KEDIRI, KAB. LOMBOK BARAT Ajuar Abdullah; Ander Sriwi; Murianto Murianto
Journal Of Responsible Tourism Vol 2 No 1: Juli 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Desa wisata adalah desa yang menjadikan segenap potensinya sebagai daya tarik bagi wisatawan untuk berkunjung. Dengan kunjungan tersebut, wisatawan dapat belajar secara langsung kepada masyarakat desa; belajar tentang kearifan lokal, sejarah, dan juga budaya. Kunjungan ini akan berdampak positif pada kesejatraan ekonomi masyarakat desa. Namun untuk dapat menarik wisatawan berkujung ke desa wisata, tentu membutuhkan strategi dan perencanaan yang sistematis. Salah satu strategi adalah membuat paket wisata yang inovativ, kreatif, menarik dan sesuai dengan tema desa wisata. Namun, rendahnya SDM Pariwisata sehingga pengelola desa wisata Banyumulek tidak dapat membuat paket wisata sendiri, dan berdampak pada menurunnya angka kunjungan wisatawan. Tim PKM bersama mitra melaksanakan pelatihan penyusunan paket wisata dengan sasaran pada pengelola desa wisata yaitu BUMDes, Karang Taruna, dan juga PKK Desa. Tujuan dari pelaksanaan pelatihan penyusunan paket wisata adalah untuk melatih masyarakat khususnya pengelola desa wisata Banyumulek agar dapat menyusun paket wisata yang menarik sesuai dengan tema desa wisata. Lama pelatihan dilaksanakan selama 1 hari tepatnya tanggal 16 September 2021 dengan materi pendukung terdiri dari sejarah dan potensi desa wisata Banyumulek, dan perencanaan desa wisata. Materi utama tentang dasar-dasar penyusunan paket wisata, penyusunan tour itenarary yang sesuai dengan tema desa wisata, membuat paket wisata yang menarik dan berdaya jual, praktek penyusunan tour itenarary, membuat harga jual paket wisata, dan presentasi paket wisata masing-masing kelompok. Materi ini dibagi dalam 4 sesi pelatihan dan terlaksana dengan lancar. Harapannya peserta yang mengikuti pelatihan penyusunan paket wisata akan membuat paket wisata untuk desa wisata Banyumulek dengan beragam inovasi dan tema, sehingga kemandirian dan keberlanjutan desa wisata dapat tercapai

EMPOWERMENT THROUGH THE DEVELOPMENT OF TOURISM VILLAGE IN JENGGALA VILLAGE, TANJUNG DISTRICT NORTH LOMBOK DISTRICT Marjadi Marjadi; Mohammad Jomail; Ajuar Abdullah
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Study this aim for knowing efforts made _ for empower Public through Development Village Village Tour _ Jenggala as well as knowing role active Kadin Republic of Indonesia can restore economy the resulting community by disaster earthquake on A devastating 2018 house and economy they Type study this is descriptive with approach qualitative . Informant study Among other Head Institution Training Work Intesa Yogyakarta as companion empowerment trusted community _ Indonesian Chamber of Commerce , Head of Village Jenggala , Chief Pokdarwis and community ( perpetrators ) travel ). Instrument study is researcher alone . Technique data analysis with method data collection through observation , interview and documentation and next Data Condensation that is After the researcher collected the data, the data was then analyzed. The raw data that has been found is carried out through a process of selecting, centralizing, simplifying, and transforming into summaries, tables, and figures according to the focus of this research. Results study show that activity empowerment Public through development village Village tourism _ Jenggala among others: 1). Help development infrastructure , including house with each one room vavilium for for rent to guest , hall , room bath , prayer room , angkringan , cage communal and others _ all given help by Room Dangang and Industry ( Kadin ) of the Republic of Indonesia; 2). Help mentoring , training language foreign , welcoming guest , house keeping , culinary , bookkeeping about tourism , structure organization and management manager tour village ; 3). Strengthening institutional , pokdarwis and secretarial manager village tour Jenggala ( Tasola Beach Village ), government Village Jenggala , District Cape , government area North Lombok Regency and North Lombok Regency BUMD ; 4). Strengthening partnership Among community , government , BUMD and private that is government Village Jenggala , Service Tourist North Lombok Regency , college high , organization field rescue , PLN , Indosat and other . Supporting factor of them is potency abundant tourism , accommodation _ with population local already available , cheer up and response positive from community , as well as help from Kadin Republic of Indonesia. While the inhibiting factors that appear that is the quality of human resources that are still low and unprofessional, not yet there is regulation and governing policy _ about village tour specifically Village Tour Jenggala and recording tourism that has not clear .

STRATEGI PENGEMBANGAN DANAU EMBULAN SEBAGAI DESTINASI WISATA Di DESA AIK BUKAQ KECAMATAN BATUKLIANG UTARA LOMBOK TENGAH Nuri Dahlan; I Made Murdana; Ajuar Abdullah; I Putu Gede; Lalu Masyhudi
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

The problems studied in this study are related to the development of potential tourist attractions owned by Embulan Lake as a Tourist Destination and to formulate development strategies that are in accordance with environmental conditions. The method used in this research is descriptive qualitative by using data collection techniques in the form of observation, interviews, and documentation, while to analyze the data the researcher uses SOAR analysis. The results of this study are Embulan Lake has a potential tourist attraction that can be developed as a tourist destination, while the Embulan Lake development strategy is as follows: Development of natural tourism potential such as water tourism, educational tourism, Cultural tourism development such as storytelling, Development of supporting facilities, Capturing linkage with travel units (travel agents), Collaborating between academics in the tourism sector, Creating a management agency from the Petikus Daye Hamlet community which will be under the auspices of the central pokdarwis in Aik Bukaq Village, Preparing existing business units (UMKM), implementation of concept of CBT, Conducting promotions, Collaborating between existing tourist destination managers, Creating official accounts on social media, Conducting durian fruit events at Embulan Lake.

REKONSTRUKSI DAYA TARIK WISATA DALAM PENGEMBANGAN DESA WISATA SETANGGOR KABUPATEN LOMBOK TENGAH Dayana Putri; I Made Murdana; Lalu Mahsar; Sri Susanty; Ajuar Abdullah
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Desa Wisata Setanggor merupak salah satu Desa Wisata yang ada di Kabupaten Lombok Tengah yang dijadikan sebagai tempat destinasi pada tahun 2016. Penelitian terhadap Desa Wisata Setanggor bertujuan untuk mengidentifikasi potensi daya tarik wisata kembali dengan mengetahui faktor internal (berupa kekuatan dan kelemahan) dan faktor eksternal (berupa peluang dan ancaman), serta mengkaji pengembangan Desa Wisata dan memberikan strategi rekonstruksi dalam mengembangkan Desa Wisata Setanggor. Metode analisis yang digunakan pada penelitian ini adalah analisis data dengan kualitatif diskriptif dengan bantuan merumuskan strategi dan merancang program menggunakan matrik IFAS, EFAS dan matrik SWOT. Teknik pengumpulan data yang digunaan dengan observasi, wawancara, kusioner dan dokumentasi dengan penentuan informan penelitian menggunakan Porposive sampling dengan jumlah narasumber 5 orang.Hasil penelitian membuktikan bahwa potensi yang dapat di jadikan daya tarik wisata terlihat dari segi budaya, potensi alam, kearifan lokal dan religi. Berdasarkan hasil penelitian dari hasil pengisian kusioner dengan analisa IFAS dan EFAS terbuktikan bahwa memiliki nilai faktor internal 2,72 dan faktor eksternal 2,85 dalam posisi sedang, maka berada di strategi stability dan maintain dengan pemberian strategi dalam bentuk pengembangan produk dan penetrasi pasar. Kemudian dari perumusan hasil analisis SWOT memberikan lima strategi dan memiliki dua program prioritas yaitu menjalin kerjasama dengan biro usaha dan pengembangan kelembagaan Desa Wisata Setanggor.Pengembangan yang ada di Desa Wisata Setanggor sudah baik dengan adanya potensi yang dimilki dan di dukung oleh penyediaan amenitas yang baik bisa membangkitkan kembali dengan pemberian strategi rekonstruksi daya tarik wisata dalam pengembangan Desa Wisata Setanggor Kabupaten Lombok Tengah.

PELESTARIAN RITUAL NYALAMAQ DILAUQ SEBAGAI FESTIVAL PARIWISATA MASYARAKAT PESISIR DI DESA WISATA TANJUNG LUAR KABUPATEN LOMBOK TIMUR Baiq Niki Cikita Dwi Daya; I Made Suyasa; Ajuar Abdullah
Journal Of Responsible Tourism Vol 2 No 3: Maret 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Tanjung Luar Village is one of the villages in Keruak District, East Lombok Regency. This village is a coastal area so most of the population works as fishermen, therefore their lives are very dependent on the sea. So the people of Tanjung Luar village really care for and protect the sea, conducting a sea rescue ceremony or what is called Nyalamaq Dilauq. The purpose of this study was to determine the procession of the implementation of the Nyalamaq Dilauq ritual in the village of Tanjung Luar, and to determine the form of preserving the Nyalamaq Dilauq ritual as a tourism festival for coastal communities in the village of Tanjung Lua. The method used in this research is descriptive qualitative using data collection techniques in the form of observation, interviews, Focus Group Discussio), and documentation. Meanwhile, to analyze the data, the researcher used descriptive qualitative analysis. The results of this study indicate that in the procession of carrying out the Nyalamaq Dilauq ritual as a tourism festival in the village of Tanjung Luar, includes the determination of the day of implementation, the meaning of symbols in the Nyalamaq Dilauq ceremony and the need for ritual implementation, the stages of implementing the Nyalamaq Dilauq ritual, the end the Nyalamaq Dilauq ritual and the form of preservation of the Nyalamaq Dilauq ritual as a tourism festival for coastal communities in Tanjung Luar village, East Lombok Regency.

Enhancing Edu-Ecotourism in Batudulang Village, Batulanteh District, Sumbawa Regency: Strategies and Potential Development Widya Ananda Putri; I Wayan Suteja; Ajuar Abdullah
Advances in Tourism Studies Vol. 1 No. 2 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/ats.v1i2.14

This study aims to describe the potential of edu-ecotourism and formulate strategies for developing edu-ecotourism in Batudulang Village, Batulanteh District, Sumbawa Regency. This research is descriptive and qualitative. The study starts by identifying existing potential and analyzing supporting and inhibiting factors, followed by using the SOAR technique to identify opportunities. Data collection techniques include field observations, interviews, and documentation, with informants selected through purposive samplings, such as the Head of Batulanteh Production Forest Management Center, the Secretary of Batudulang Village, the Batudulang Tourism Awareness Group, and the Head of Village-Owned Enterprises. The strategy for edu-ecotourism development is based on the SOAR analysis, which focuses on developing all existing potentials, including natural resources such as biodiversity (flora and fauna) and the beauty of the landscape, as well as the natural topography potential of the area and the local community's culture. All these potentials can be packaged into one edu-ecotourism package, taking into account market segmentation.

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