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All Journal Jurnal Komunikasi Profesional Community Development Journal: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies
Moh Gifari Sono
Universitas Muhammadiyah Luwuk
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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The impact of @jharnabhagwani content as instagram influencer Moh Gifari Sono; Ardhi Goeliling; Irfandi Buamonabot; Tanti Widia Nurdiani; Dendi Pratama
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1663.724 KB) | DOI: 10.25139/jkp.v7i2.6205

Abstract

Businesses around Instagram influencers involve using these individuals to promote products or services to their followers. Businesses collaborates with influencers in a number of ways, including sponsored posts, affiliate marketing, and brand partnerships. This research examines Influencer marketing role and the impact on social engagement. the analysis technique will be using Instagram Analytics tool. The analytics tool functioned to simplify the old literature’s formula. With using Toolzu Analytics, we don’t need to calculate with complicated formula anymore but getting a complete multi-category data. The results of study show from cosplay being seen as sexualizing hobby, socially awkward, childish, and weird, become an art activity using make-up and show a real costume dress with good crafting and make-up. It’s also a proof that content can be visually pleasing without overdose of sexualization. It is also pretty unique that despite her strong domination of cosplay content, she managed to bring trend of business, education, and vegan from her top user’s interest.
The Influence of Sharia Perception, Price, Location, Value Creation and Brand Trust on Loyalty of Modern Supermarket Customers Yoesoep Edhie Rachmad; Endang Meilani; Muhammad Rizki; Moh Gifari Sono; Sari Fitri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1116

Abstract

The purpose of this study is to ascertain how factors such as value creation, brand image, brand trust, sharia perceptions, price, and location impact customer loyalty in supermarkets. Moreover, to determine which elements have the greatest impact. In this study, 300 people were interviewed, mostly grocery customers. Use the purposive sampling approach. Multiple regression analysis is the method used for data analysis. The findings demonstrated that 55% of consumer loyalty in supermarkets is influenced by brand perception, value creation, brand image, brand trust, pricing, and location. Sharia perceptions are favorable when the sig. 886 value is more than 0.05. With a sig. 115 value > 0.05, value creation has a favorable impact. With a sig value of 000 < 0.05, brand image is positively impacted. With a sig value of 0.03 < 0.05, brand image has a favorable impact. With a sig value of 0.01 < 0.05, price has a positive influence, and location has a positive effect with a sig value of 0.00 < 0.05. Consumer loyalty to supermarkets is simultaneously influenced by value creation, brand image, brand trust, perception of Sharia, pricing, and location with a sig value of 0.00 < 0.05.
The Effect of Service Quality, Marketing Mix and Brand Image on Customer Loyalty in Banking Industry Leo Nardo Setia Budi Djojo; Andriya Risdwiyanto; Moh Gifari Sono; Kusnanto Darmawan; Muhamad Risal Tawil
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1119

Abstract

The growth of banking is currently accelerating significantly. The rapid expansion and development of technology, information, machinery, and heavy equipment, particularly communication technology, is to blame for this transition. This study aims to examine how customer loyalty in Islamic banks is impacted by marketing mix, brand image, and service quality. This study uses quantitative methods. The research was carried out between June and August of 2022. Active users of Islamic banks make up the research sample. Primary data were used in this investigation, and they were obtained by employing a questionnaire and a random sample technique. The consumers of Islamic banks are the subject of this study. The findings of this study suggest that customer loyalty in Islamic banks is positively and significantly influenced by the marketing mix, brand image, and service quality, partially and simultaneously.
Hubungan Antara Perencanaan Strategis, Ekspansi Pasar, Keunggulan Kompetitif Terhadap Pertumbuhan Perusahaan Fashion di Jawa Barat Moh Gifari Sono; Abdul Aziz Assayuti; Arief Yanto Rukmana
Jurnal Bisnis dan Manajemen West Science Vol 2 No 02 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.634 KB) | DOI: 10.58812/jbmws.v2i02.340

Abstract

Fesyen adalah industri yang dinamis dan terus berkembang yang mengharuskan perusahaan untuk menjadi inovatif, kreatif, dan mudah beradaptasi agar tetap kompetitif. Di Jawa Barat, Indonesia, industri fesyen telah mengalami pertumbuhan yang signifikan dalam beberapa tahun terakhir, dan perusahaan-perusahaan di wilayah ini semakin mencari cara untuk memperluas pasar mereka dan mendapatkan keunggulan kompetitif. Makalah ini mengeksplorasi hubungan antara perencanaan strategis, perluasan pasar, keunggulan kompetitif, dan pertumbuhan perusahaan-perusahaan fesyen di Jawa Barat sebanyak 200 sampel. Temuan ini memberikan wawasan yang berharga bagi perusahaan-perusahaan fesyen di Jawa Barat, yang memungkinkan mereka untuk mengembangkan strategi yang efektif untuk pertumbuhan yang berkelanjutan. Hasil penelitian ini menyoroti pentingnya perencanaan strategis dalam mendorong perluasan pasar dan mencapai keunggulan kompetitif, yang pada akhirnya mengarah pada pertumbuhan perusahaan-perusahaan fesyen di wilayah tersebut.
Bibliometric Analysis of Social and Environmental Innovation Research Developments: Trend Identification, Key Concepts, and Collaboration in the Scientific Literature Dyah Palupiningtyas; Moh Gifari sono; Rival Pahrijal
West Science Business and Management Vol. 1 No. 04 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i04.247

Abstract

A thorough bibliometric analysis is conducted in this study to investigate the state of social and environmental innovation research. The present study aims to identify developing trends, significant concepts, and collaboration networks in the subject by a thorough survey of scholarly literature. The analysis offers a comprehensive picture of the changing conversation around social and environmental innovation by incorporating a wide range of publications, such as reports, conference papers, and journal articles.The data shows a notable rise in publications over time pertaining to social and environmental innovation, indicating the field's increasing significance in tackling global issues. Research on social and environmental innovation is by its very nature interdisciplinary, incorporating elements from the social sciences, economics, business, and environmental science. This multidisciplinary approach makes it possible to fully comprehend difficult problems and come up with creative solutions. The existence of collaborative networks among scholars is highlighted by co-authorship network analysis. These networks make it easier to share knowledge, cross-pollinate concepts, and create all-encompassing solutions. The report highlights a number of topics related to emerging research, such as the role of technology in promoting social and environmental innovation, the circular economy and sustainable business models, inclusive entrepreneurship and social innovation, and sustainable supply chains. Researchers, practitioners, and policymakers can all benefit from the understanding this analysis provides. This information can be used by policymakers to guide the creation of laws that encourage environmental and social innovation. Experts are able to recognize new trends and recommended procedures. Scholars are able to pinpoint gaps in existing research and avenues for further investigation.
ANALYSIS OF PERSONAL, PSYCHOLOGICAL INFLUENCE, SOCIAL AND CULTURAL ON PURCHASE DECISION OF KOREAN INSTANT NOODLE PRODUCTS Anugriaty Indah Asmarany; Eva Yuniarti Utami; Moh Gifari Sono; Hartin Kurniawati; Dominica Maria Ratna Tungga Dewa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18700

Abstract

Mie instan merupakan salah satu produk kemasan yang banyak diminati karena mudah didapat, mudah dalam penyajiannya, memiliki harga yang murah, dan memiliki rasa yang sesuai dengan selera. Hal ini mengakibatkan banyak bermunculan produk pangan luar negeri, salah satunya mie instan Korea. Adanya fenomena budaya Korean Wave atau Hallyu sangat mempengaruhi minat masyarakat khususnya kalangan muda terhadap produk mie instan Korea. Penelitian ini menjadikan mahasiswa sebagai populasi yang mewakili kalangan remaja yang mengonsumsi mie instan. . Penelitian ini menggunakan teknik PLS dan metode SEM (Structural Equation Model), dan diolah menggunakan program SmartPLS 3.0. Hasil penelitian menunjukkan bahwa faktor budaya, sosial, dan psikologis mempunyai pengaruh terhadap keputusan konsumen membeli mie instan, namun faktor pribadi tidak berpengaruh karena nilai thitung lebih kecil dari nilai ttabel. Faktor yang paling mempengaruhi keputusan pembelian konsumen adalah variabel sosial.
Strategi Pemasaran Digital dalam Mendorong Keberhasilan Wirausaha di Era Digital Moh Gifari Sono; Erwin Erwin; Muhamad Ammar Muhtadi
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 04 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i04.712

Abstract

Strategi pemasaran digital memainkan peran penting dalam membentuk kesuksesan wirausaha dalam lanskap dinamis era digital. Penelitian ini menggunakan analisis bibliometrik untuk mengeksplorasi dan mensintesis literatur yang ada secara sistematis tentang strategi pemasaran digital dan kesuksesan wirausaha. Beragam basis data Scopus digunakan untuk mengumpulkan kumpulan data komprehensif dari artikel-artikel yang telah diulas oleh rekan sejawat yang diterbitkan antara tahun 1993 dan 2023. Analisis ini mencakup statistik deskriptif, jaringan kepenulisan bersama, pola kutipan, dan kemunculan bersama kata kunci, dengan penekanan khusus pada persimpangan antara pemasaran digital dan kesuksesan wirausaha. Temuan utama meliputi penulis terkemuka dan karya-karya mereka yang berpengaruh, kelompok tematik, dan distribusi istilah dalam literatur. Tema-tema penting yang dieksplorasi meliputi kewirausahaan digital, ekonomi digital, pendidikan kewirausahaan, dan dampak transformatif teknologi digital pada ekosistem kewirausahaan. Penelitian ini berkontribusi pada pemahaman yang bernuansa tentang kondisi pengetahuan saat ini di lapangan dan mengidentifikasi kesenjangan dan peluang untuk penelitian di masa depan. Wawasan yang diperoleh dari analisis ini dapat menginformasikan para akademisi dan praktisi dalam mengoptimalkan strategi pemasaran digital untuk kesuksesan wirausaha dalam lanskap digital kontemporer.
The Effect of Sharia Financing Availability on Economic Growth of MSMEs in Sukabumi Moh Gifari Sono; Eko Sudarmanto; Dyah Palupiningtyas; Efendi Sugianto
West Science Interdisciplinary Studies Vol. 1 No. 11 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i11.385

Abstract

This research investigates the effect of the availability of Islamic financing on the economic growth of Micro, Small, and Medium Enterprises (MSMEs) in Sukabumi. A sample of 197 MSMEs participated in the study, providing data on Islamic financing utilization, financial performance indicators, and other relevant variables. The analysis employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationships between these variables. The results reveal a significant and positive relationship between the availability of Islamic financing and the economic growth of MSMEs. Additionally, the study uncovers the mediating role of financial performance indicators, indicating that improved financial performance acts as a mechanism through which Islamic financing positively influences economic growth. Furthermore, the moderation analysis highlights the varying impact across different enterprise sizes, with medium-sized enterprises experiencing a more pronounced positive effect. The practical implications of these findings are discussed in the context of policy, financial institutions, and MSME owners. Policymakers can use the results to design targeted policies, financial institutions can refine their strategies, and MSME owners gain insights into the benefits of utilizing Islamic financing.
Analisis Pengaruh Struktur Modal, Efisiensi Operasional, dan Ukuran Perusahaan terhadap Profitabilitas Perusahaan Manufaktur di Indonesia: Studi Kasus pada Sektor Industri Makanan dan Minuman Moh Gifari Sono; Syamsulbahri Syamsulbahri; Erwina Kartika Devi; Sarmiati Sarmiati; Erfendi Regar
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.888

Abstract

Penelitian ini menyelidiki pengaruh struktur modal, efisiensi operasional, dan ukuran perusahaan terhadap profitabilitas perusahaan manufaktur di sektor industri Makanan dan Minuman di Indonesia. Dengan menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS) pada sampel 187 perusahaan, penelitian ini menguji hubungan antara variabel-variabel kunci. Statistik deskriptif, evaluasi model pengukuran, validitas diskriminan, dan koefisien model struktural dianalisis untuk mendapatkan wawasan yang berarti. Hasilnya menyoroti pentingnya efisiensi operasional, struktur modal yang optimal, dan ukuran perusahaan dalam mempengaruhi profitabilitas. Temuan ini berkontribusi pada pemahaman dinamika keuangan dalam industri, menawarkan wawasan yang berharga bagi para praktisi, pembuat kebijakan, dan peneliti.
Analisis Pengaruh Kredibilitas Influencer, Relevansi Konten, dan Tingkat Keterlibatan Sosial terhadap Perilaku Konsumen Generasi Z dalam Kampanye Influencer Marketing: Studi Kasus pada Industri Fashion di Indonesia Moh Gifari Sono; Mega Ilhamiwati; Widalicin Januarty; Eva Yuniarti Utami; Ferry Arfiansyah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.889

Abstract

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi konten, dan keterlibatan sosial. Pendekatan kuantitatif digunakan, dengan mensurvei sampel konsumen Generasi Z yang beragam di berbagai kota besar di Indonesia. Analisis model pengukuran menetapkan reliabilitas dan validitas konstruk, sementara model struktural mengungkapkan hubungan yang signifikan dan positif antara kredibilitas influencer, relevansi konten, keterlibatan sosial, dan perilaku konsumen. Temuan ini memberikan wawasan yang dapat ditindaklanjuti oleh para pemasar dan influencer, yang menekankan pentingnya membangun kredibilitas, membuat konten yang relevan, dan mendorong keterlibatan sosial untuk secara efektif terhubung dan mempengaruhi konsumen Generasi Z.
Co-Authors Abdul Aziz Assayuti Andriya Risdwiyanto Anugriaty Indah Asmarany Ardhi Goeliling Arief Yanto Rukmana Buamonabot, Irfandi Dendi Pratama Dominica Maria Ratna Tungga Dewa Efendi Sugianto Endang Meilani Erfendi Regar Erwin Erwin Erwina Kartika Devi Eva Yuniarti Utami Ferry Arfiansyah Hartin Kurniawati Kusnanto Darmawan Leo Nardo Setia Budi Djojo Lita Limpo Mega Ilhamiwati Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Rizki Palupiningtyas, Dyah Rival Pahrijal Sari Fitri sarmiati sarmiati Sudarmanto, Eko Syamsulbahri Syamsulbahri Tanti Widia Nurdiani Widalicin Januarty Yoesoep Edhie Rachmad