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All Journal JURNAL PENDIDIKAN TAMBUSAI Enrichment : Journal of Management ANALISIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Hasana Journal ETNIK : Jurnal Ekonomi dan Teknik Jurnal Cendekia Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains J-CEKI Mimbar Administrasi
Darwin Raja Unggul Saragih
Universitas ASA Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Social Sciences Other

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Journal : Nusantara Hasana Journal

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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI DARING TERHADAP KEPUTUSAN PEMBELIAN KEMBALI AYAM KOPLO TEBET, JAKARTA SELATAN Ignatius Stefanus Manogi Kevin; Darwin Raja Unggul Saragih
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This research aims to analyze the influence of product quality, price perception and promotion on the repurchase decision of Ayam Koplo Tebet, South Jakarta. This study used the purposive sampling method with a total of 100 research samples. Data collection is carried out using questionnaires. The primary data obtained from the study were then analyzed using multiple linear regression test tools using the help of SPSS 25. The results of this study show that product quality, price perception, and online promotion partially influence the decision to repurchase Ayam Koplo Tebet, South Jakarta. And the results of the analysis together show that product quality, price perception, and online promotion have a positive effect on the repurchase decision of Ayam Koplo Tebet, South Jakarta.
Co-Authors Dandy Alfiansyah Dzakya Ayu Widiastuti Farid Said Ignatius Stefanus Manogi Kevin Irvan Purnomosidi Laras Wulandari Muhammad Rizky Fathoni Nanini Diva Malinka Nasruddin Nasruddin Rully Arifiansyah