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All Journal JURNAL PENDIDIKAN TAMBUSAI Enrichment : Journal of Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Hasana Journal ETNIK : Jurnal Ekonomi dan Teknik Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Indonesia Sosial Sains J-CEKI Mimbar Administrasi Human Capital Development Panorama Nusantara
Darwin Raja Unggul Saragih
Universitas ASA Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Social Sciences Other

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Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian di Mcdonald`s Muhammad Rizky Fathoni; Darwin Raja Unggul Saragih
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1525

Abstract

This study aims to analyze the effect of product quality, price perception and location on customer satisfaction through purchasing decisions. The object of research on McDonald's Cibinong with the number of population or customers who have made purchases more than twice. Data collection techniques, purposive sampling methods and data processing with SmartPls on a total of 200 respondents. The results of this study show that product quality has a significant impact on customer satisfaction and purchasing decisions have a significant impact on customer satisfaction through purchasing decisions. Price perception has a significant impact on customer satisfaction, purchasing decisions have a significant impact on customer satisfaction through purchasing decisions, and location is not significant on customer satisfaction but has a significant effect on purchasing decisions and has a significant effect on customer satisfaction through purchasing decisions, purchasing decisions have a significant impact on customer satisfaction.
Pengaruh eWOM, Perceived of Usefulness, dan E-service Quality Terhadap Kepuasan Konsumen yang Dimediasi Keputusan Pembelian pada Pengguna eMarketplace di Indonesia Intan Karunia Ramadhan; Darwin Raja Unggul Saragih
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4251

Abstract

Penelitian ini mengangkat metode pendekatan kuanitatif dengan menggunakan survei dalam pengumpulan datanya. Sampel yang digunakan dalam penelitian ini adalah pengguna elektronik marketplace aktif di Indonesia yang diambil dengan acak dengam menggunakan teknik purposive sampling yaitu dengan mengambil 388 responden pengguna e-marketplace secara online untuk menguji bagaimana hubungan setiap variabel tersebut dengan hasil yang diperoleh menunjukkan bawa terdapat pengaruh yang signifikan antara eWOM, Perceived of Usefulness, dan E-service Quality terhadap kepuasan konsumen. Lebih lanjut, dalam penelitian ini terbukti bahwa Keputusan pembelian telah terbukti memediasi hubungan antara eWOM, Perceived of Usefulness, dan E-service Quality terhadap kepuasan konsumen. Keputusan pembelian sangan mempengaruhi bagaimana pandangan konsumen dan pengalaman konsumen terhadap eWOM, kemudahan dari penggunan produk serta kualitas layanan dari sebuah ecommerce.
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN DI HOTEL RAFFLES JAKARTA Julian Wisnu Putra Perdana; Darwin Raja Unggul Saragih
Human Capital Development Vol 6 No 3 (2019): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Purpose- This research aims is to analyze the influence of leadership, motivation and communication to empeloyee’s performance. Design/methology/approach The research done in Raffles Hotel Jakarta by distributing questionairs to 100 respondents, bu purposive sampling method. Analysis method used is multiple regression and its requirements . Findings- Based on the analysis, it can be concluded that, there is a weak but real effect of leadership on employee’s performance with a contribution of 8.58%. There is a moderate but real influence of motivation on empeloyee’s performance with contribution equal to 17,38%. There is a strong and real influence of communication on empeloyee’s performance with contribution equal to 61,93%. If the variables are combined together it is found that there is a very strong positive influence of the three variables together to determine the empeloyee’s performance with a contribution of 81,18%, where other factors are influential but not discussed in this research that is equal to 18,98%.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Suasana Terhadap Kepuasan Pelanggan di Ichiban Sushi Mall Cipinang Indah Maylinda Riska Ayu; Darwin Raja Unggul Saragih
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of product quality, service quality, and atmosphere on customer satisfaction at Ichiban Sushi Mall Cipinang Indah. The sampling technique was non-probability, with a purposive sampling method of 100 respondents. The population in this study is customers who have come to Ichiban Sushi Mall Cipinang Indah more than twice. The quantitative analysis method is a multiple linear regression analysis using SPSS version 21. The results showed that product quality had a positive and significant effect on customer satisfaction, service quality had a positive and significant effect on customer satisfaction, and the atmosphere had a positive and significant effect on customer satisfaction. Product quality, service quality and atmosphere simultaneously had a positive and significant effect on customer satisfaction Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan suasana terhadap kepuasan pelanggan di Ichiban Sushi Mall Cipinang Indah. Teknik pengambilan sampel yang digunakan adalah non probability sampling, dengan metode purposive sampling sebanyak 100 responden. Populasi dalam penelitian ini adalah pelanggan yang pernah datang di Ichiban Sushi Mall Cipinang Indah lebih dari dua kali. Metode analisis yang digunakan adalah kuantitatif dengan analisis regresi linier berganda menggunakan SPSS versi 21. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan suasana berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas produk, kualitas pelayanan dan suasana secara simultan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan.
PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGINAP DI HOTEL LE MERIDIEN JAKARTA Mochamad Erland Prawiratama; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to analyze and determine the impact of service quality, promotion and brand image on the decision to stay at Hotel Le Meridien Jakarta. The method used by researchers is descriptive quantitative method and the population of this study are all guests staying at Hotel Le Meridien. The sampling technique used is non-probability method with accidental sampling technique with a total sample of 80 respondents. Researchers used 20 respondents to test the validity and reliability. Data analysis used in this research is multiple linear regression analysis through SPSS ver. 24. The results of the analysis show that service quality partially has no significant effect on overnight purchase decisions, promotion has a significant effect on overnight purchase decisions, brand image partially has a significant effect on overnight purchase decisions. Service quality, promotion, and brand image have a significant and positive simultaneous effect on the decision to stay.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI WAROENG STEAK & SHAKE JATIWARINGIN Reynaldi Andryan; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to examine the effect of price perception, service quality, and location on purchasing decisions at Waroeng Steak and Shake Jatiwaringin. The research sample consisted of 100 respondents who were active customers of the restaurant. Data collected through questionnaires and analyzed with SPSS using multiple linear regression analysis method. The results of the study show that perceived price, service quality, and location significantly influence purchasing decisions at Waroeng Steak and Shake Jatiwaringin. Service quality also has a significant positive influence on consumer purchasing decisions.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI FORQUE DEPOK Rizky Ardhana; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine product quality, price perception and location in improving purchasing decisions in Forque Depok. This research uses a quantitative approach in the form of a survey, with 100 customers and 30 respondents tested for validity and reliability. Purposive sampling is used to identify respondents by distributing questionnaires to customers who have made minimal visits. Instrument measurements with Likert scale refer to variables and research indicators. Research findings show that product quality has a positive and significant effect on purchasing decisions, the same thing happens with price perception. However, the location variable has no effect on the purchase decision variable. These results also show that a combination of three variables significantly influences purchasing decisions.
PENGARUH KUALITAS PRODUK, MEDIA SOSIAL, DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN DI KOPCUR HJ. NAWI JAKARTA Niko Raihan Firdaus; Darwin Raja Unggul Saragih
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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Abstract

A B S T R A C T The purpose of this study was to analyze the effect of product quality, social media, and atmosphere on the purchasing decisions of customers at Kopcur Hj. Nawi. This study used the accidental sampling method, with a total sample of 100 people and tested the validity and reliability of 30 respondents who had previously purchased products at Kopcur Hj. Nawi. Data were collected using a questionnaire and analyzed using multiple linear regression analysis with the classical assumption test, multiple linear regression test, test the coefficient of determination, and test the hypothesis with the t test and f test. This study resulted in a statement that product quality, social media and atmosphere have a significant effect on purchasing decisions of Kopcur Hj.Nawi customers, either partially or simultaneously. By focusing on improving product quality, social media promotion and an Atmosphere that provides comfort and cleanliness, companies can improve purchasing decisions, which in turn has a positive impact on business performance and sustainability. A B S T R A K Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produk, media sosial, dan suasana terhadap keputusan pembelian pelanggan di Kopcur Hj. Nawi. Penelitian ini menggunakan metode accidental sampling, dengan jumlah sampel sebanyak 100 orang dan menguji validitas dan reliabilitas terhadap 30 responden yang sebelumnya pernah membeli produk di Kopcur Hj. Nawi. Data dikumpulkan dengan menggunakan kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan uji asumsi klasik, uji regresi linier berganda, uji koefisien determinasi, dan uji hipotesis dengan uji t dan uji f. Penelitian ini menghasilkan pernyataan bahwa kualitas produk, media sosial dan suasana berpengaruh signifikan terhadap keputusan pembelian pelanggan Kopcur Hj.Nawi, baik secara parsial maupun simultan. Dengan berfokus pada peningkatan kualitas produk, promosi media sosial, dan suasana yang memberikan kenyamanan dan kebersihan, perusahaan dapat meningkatkan keputusan pembelian yang pada akhirnya berdampak positif pada kinerja dan keberlanjutan bisnis.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI PT. ASURANSI TOTAL BERSAMA Amelia Arni Handaja; Darwin Raja Unggul Saragih
Panorama Nusantara Vol 16 No 2 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the purchase decisions toward insurance products. Data collected through questionnaires instrument as primary data. The population of this research was customers in Jabodetabek area and outside Jabodetabek with the sample used in this study was 100 customers and the method used in sampling with certain criteria (purposive sampling) on condition that they had purchased an insurance policy. The analytical method used in this research is descriptive and quantitative methods. Processing of analytical data Structural Model Test (Inner Model) and Measurement Model Test (Outer Model) using application Smart PLS version 0.3. The results of the research conducted stated that there was a positive influence between brand image, price perception, and service quality on purchasing decisions with a percentage of 62.2%, while the rest was influenced by other variables.
PENGARUH PROMOSI, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI MAL KOTA KASABLANKA Darwin Raja Unggul Saragih; Ricky Talumantak; Nurul Zahra
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study is aimed to determine the influence of promotion, price and location on buying decision. The population in this study are the buyers of The Body Shop at Kota Kasablanka Mall. The sampling technique used is purposive due to efficiency and time limitation. The method of technique used is multiple linear regression, validity test, reliability test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test, and linearity test) while the hypothesis test includes the F test, t test, partial analysis test, and the coefficient of determination (R2). The result showed that promotion, price and location on buying decisions partially and simultaneously hjave a positive effect of buying decision.
Co-Authors Amelia Arni Handaja Dandy Alfiansyah Dzakya Ayu Widiastuti Farid Said Ignatius Stefanus Manogi Kevin Intan Karunia Ramadhan Irvan Purnomosidi Julian Wisnu Putra Perdana Laras Wulandari Maylinda Riska Ayu Mochamad Erland Prawiratama Muhammad Rizky Fathoni Nanini Diva Malinka Nasruddin Nasruddin Niko Raihan Firdaus Nurul Zahra Reynaldi Andryan Ricky Talumantak Risky Septiani Rizky Ardhana Rully Arifiansyah