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All Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)

Nasrul Nasrul

Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Author-ID : 6109633

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH SERVICE QUALITY, FOOD QUALITY DAN ENVIRONMENT TERHADAP LOYALITAS PELANGGAN YANG DIMODERASI OLEH BRAND IMAGE (The Effect of Service Quality, Food Quality, and Environment on Customer Loyalty in Brand Image as Moderating) Rahmayunita Rahmayunita; Rahmat Madjid; Nasrul Nasrul
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1
Publisher : Pascasarjana Universitas Halu Oleo

This study is aimed to determine the effects of service quality, food quality and environment on customer loyalty of Padang cuisine in Sederhana Restaurant, Kendari and the role of brand image as a moderating effect of service quality, food quality and environment on customer loyalty of the restaurant. The sample of this study was 110 customers and used purposive sampling as sampling technique. Applying Partial Least Square (PLS) analysis, the results show that service quality has no significant effect on customer loyalty, while food quality and environment have a significant effect on customer loyalty. Furthermore, brand image acts as a moderating effect of service quality on customer loyalty. However, in terms of food quality and environment, it cannot act as a moderating variable.Keywords: Service Quality, Food Quality, Environment, Brand Image, Customer Loyalty

PENGARUH KARAKTERISTIK INDIVIDU, MOTIVASI KERJA, DAN MANAJEMEN PENGETAHUAN TERHADAP KINERJA PEGAWAI DINAS PEMBERDAYAAN MASYARAKAT DAN DESA PROVINSI SULAWESI TENGGARA Doly Rinjaya; Nurwati Nurwati; Nasrul Nasrul; Endro Sukotjo; Alida Palilati; Riski Amalia Madi
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to determine and analyze the effect of individual characteristics, work motivation and knowledge management on employee performance at the Office of Community Empowerment and Villages of Southeast Sulawesi Province. This research approach is quantitative. The population in this study was 77 employees of the Office of Community Empowerment and Village of Southeast Sulawesi Province, and all of them were made respondents. The data collected was analyzed using Partial Least Square (PLS) using the SmartPLS M3 2 program package.The analysis shows that individual characteristics have a positive and significant effect on performance, meaning that the better the individual characteristics of employees will improve performance. Work motivation has a positive and significant effect on performance, which shows that the better employee motivation will improve performance. Knowledge management has a positive and significant effect on performance, which shows that the better management of existing knowledge will improve employee performance.

ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH INSTAGRAM TERHADAP BRAND IMAGE DAN PURCHASE INTENTION STUDI PADA LABACO BARBERSHOP DAN CAFE KENDARI Lestari Daswan; Juharsah Juharsah; Nasrul Nasrul
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to determine the effect of electronic word of mouth (eWOM) instagram toward brand image, the effect of e-WOM instagram toward purchase intention, the effect of brand image toward purchase intention, and the effect of brand image as intervening variable among eWOM toward purchase intention. The research uses simple random sampling technique. There are 100 respondents who have instagram account taken as samples as they are friends of Labaco Barbershop and Café on instagram. The technique of data analysis uses SEM (Structural Equation Modeling) analysis. The result of the study showed that eWOM instagram has an effect on brand image, eWOM instagram has an effect on purchase intention, brand image has an effect on purchase intention, and brand image has a role as the intervening variable among eWOM instagram toward purchase intention at Labaco Barbershop and Café in Kendari Municipality.

PENGARUH KEAHLIAN TERHADAP PRESTASI KERJA YANG DIMEDIASI MOTIVASI KERJA PEGAWAI Evodius Nasus; Patwayati Patwayati; Nasrul Nasrul
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 1, No 3 (2017): Jurnal Jumbo Vol 1 No 3
Publisher : Pascasarjana Universitas Halu Oleo

This study aimed to examine and empirically analyze the effect of expertise on work achievement mediated by work motivation of staff at Benyamin Guluh Hospital in Kolaka regency. The study had an explanatory nature which aimed at explaining the position of variables under investigation as well as the relationship between them and the effect of one variable on the others.Results of the study showed that: (1) Expertise directly had a positively significant effect on work motivation. Changes in the expertise were positive and significant to the increase of work motivation; (2) Expertise directly had a positively significant effect on staff’s work achievement. The better the expertise, the higher the work achievement of staff at Benyamin Guluh Hospital in Kolaka regency; (3) Work motivation directly had a positively significant effect on staff’s work achievement. This fact indicated that high work motivation contributed to the increase of the work achievement of staff at Benyamin Guluh Hospital in Kolaka regency; (4) Expertise had an indirect effect on the work achievement of staff via work motivation. This meant that high expertise was be able to promote work motivation, and then affected the work achievement of staff at Benyamin Guluh Hospital in Kolaka regency.Keywords: Expertise, work motivation, staff’s work achievement

PENGARUH PEMBERIAN TUNJANGAN, KEPUASAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI Muh. Jamsir Zibuka; Samdin Samdin; Nasrul Nasrul
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 2, No 2 (2018): Jurnal Jumbo Vol 2 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to examine and analyze empirically the effect of providing benefits, job satisfaction and work motivation on employee performance at the Muna Regency Regional Secretariat. This research is explanatory which intends to explain the position of the variables studied and the relationship and influence between one variable and another variable.The population in this study were all employees at the Muna Regency Regional Secretariat totaling 167 people. Determination of the number of samples in this study using the Slovin formula so that the number of samples was 63 people. This study uses multiple linear regression analysis.The results showed that: (1) Provision of benefits, job satisfaction and work motivation had a positive and significant effect on employee performance at the Muna Regency Regional Secretariat. For this reason, the first hypothesis in this study was accepted. (2) Provision of benefits has a positive and significant effect on employee performance at the Muna Regency Regional Secretariat. This can be interpreted that employees who receive the benefits also have high performance. For this reason, the second hypothesis in this study was accepted. (3) Job satisfaction has a positive and significant effect on employee performance at the Muna Regency Regional Secretariat. For this reason, the third hypothesis in this study was accepted. (4) Work motivation has a positive and significant effect on employee performance at the Muna Regency Regional Secretariat. For this reason, the fourth hypothesis in this study was accepted. Keywords: provision of allowances, job satisfaction, work motivation and employee performance

Co-Authors Alida Palilati Doly Rinjaya Endro Sukotjo Evodius Nasus Juharsah Juharsah Lestari Daswan Muh. Jamsir Zibuka Nurwati Nurwati Patwayati Patwayati Rahmat Madjid Rahmayunita Rahmayunita Riski Amalia Madi Samdin

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