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All Journal Jurnal Nusantara Berbakti Jurnal Kabar Masyarakat Jurnal Pengabdian Bersama Masyarakat Indonesia Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Prasetyo Hari Sandi
Universitas Pelita Bangsa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Pendampingan Edukasi Literasi Keuangan Dan Penerapan Pemasaran Digital Pada Pelaku Usaha Industri Rumahan Zulfa Zakiatul Hidayah; Prasetyo Hari Sandi; Muhamad Syahwildan; Etty Zuliawati Zed; Erin Soleha
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1336.019 KB) | DOI: 10.54066/jkb-itb.v1i2.233

Abstract

The financial literacy and inclusion index for urban areas in 2022 is 86.73%, for rural areas it is 82.69%. There is a gap of 2.10% between rural and urban areas. Seeing this, it is necessary to pay special attention to outreach and education in rural areas so that the strategy for implementing financial education is to increase the quantity of implementing financial education in rural areas. Especially now that we have entered the era of society 5.o where all transactions use technology. Even though the development of technology is very rapid, there are still many business actors who do not understand the use of information technology (Sugiarto et al., 2022). In this digital era, it is expected to form an information technology, especially in the field of marketing. Business actors, especially Mrs. Asri as the owner of the Serangkai Rasa business herself, said that there is still a lack of socialization of financial literacy itself, this is an obstacle for the community, especially business actors, in keeping abreast of economic developments, especially in the industrial era 4.o where all transactions have been carried out in technology-based businesses. . This service activity can provide positive results for the Implementation of Financial Literacy Education and Digital Marketing for Home Industry Business Actors.
Pendampingan Strategi Pemasaran Dengan Digital Marketing Di Era Society 5.O Pada Pelaku Usaha Andrianto Prasetya Nugroho; Etty Zuliawati Zed; Prasetyo Hari Sandi
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.107

Abstract

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of existing digital marketing is one of the problems that exist for business actors who are doing competition. After Covid-19, consumers who are already familiar with the digital era are very used to the convenience of technological facilities that assist in every transaction activity that is carried out, such as when we are going to shop for clothes or food to choose the menu or model we want. want, we don't have to come to the seller's place, just look at the seller's social media, website, or e-commerce(Danny and Robin, n.d.). If business people can no longer follow the existing trends, then our products will lose competitiveness with other people's products that are easy to reach. In addition, it can have an impact on business development, business actors do not develop because income does not increase, the marketing area is not wide(Hidayati, Triajeng Pungkasanti, and Wakhidah 2020a). This becomes self-introspection in increasing mastery of digital marketing in this digitalization era. There are many kinds of marketing strategies, one of which is the use of quite a lot of digital marketing. This is an awareness for Mrs. Dina Marlina as the owner of the Basreng Teh Dina business that assistance is needed in using social media, be it Instagram, Facebook, or opening an e-commers account. in a store or app. other e-commers to become a product marketing tool. Departing from this, it is felt that assistance is needed regarding marketing strategies that focus on the use and utilization of digital marketing in the era of society 5.o so that the business owned is not inferior to other competitors.
Pendampingan Penguatan Literasi Kewirausahaan dan Pemasaran Digital Pada Pelaku Usaha Industri Rumahan Rustianah; Junedi; Prasetyo Hari sandi; Zulfa Zakiatul Hidayah; Widiastuti
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 2 (2023): April : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i2.116

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan pengetahuan dan kemampuan peserta mengenai kewirausahaan berbasis digital marketing. Rumusan masalah yang dihadapai kurangnya pengetahuan dan keterampilan peserta tentang kewirausahaan dan pemasaran berbasis digital. Strategi implementasi yang disarankan adalah terlebih dahulu memberikan penyampaian materi tentang menumbuhkan pola pikir kewirausahaan berbasis digital marketing, dilanjutkan dengan instruksi, diskusi, dan praktik dalam membuka toko online. Kesimpulan yang diambil dari kegiatan pengabdian masyarakat ini ialah dapat meningkatkan pengetahuan dan keterampilan para pengusaha yang menggunakan digital marketing. Diharapkan ppelaku usaha pelatihan lebih percaya diri dalam memulai dan mengembangkan kreativitasnya, terutama dalam pengembangan bisnis online, sebagai hasil dari peningkatan pengetahuan dan keterampilannya.
Pembinaan E-Commerce Dan Desain Kemasan Dalam Peningkatan Profitabilitas Usaha Andrianto Prasetya Nugroho; Sesri Sellina; Zulfa Zakiatul Hidayah; Prasetyo Hari Sandi; Nadia Meirani
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 1 No. 6 (2023): Desember : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v1i6.291

Abstract

The business world is a zone of uncertainty, to survive we must have value or competitiveness. One strategy to increase competitiveness is to adapt to current developments. In this digital era, we can use e-commerce marketing media as a place to sell. Apart from marketing and sales media, there is also an important thing that attracts customers, namely packaging. A common problem that occurs in the business world in this era of digitalization is not being able to adapt to technology, this is also an obstacle for the business world today. So the aim of this community service activity is to provide assistance and guidance in using the online e-commerce sales platform. Apart from that, to increase product value we will provide insight into packaging design with the ultimate goal for business actors to increase productivity and profitability of course. In this case, the method used is direct counseling and guidance at the Cyqul Food business location in Harjamekar Village, North Cikarang. Guiding the use of e-commerce and developing packaging design is very necessary to improve business.
Peranan Kompetensi Sumber Daya Manusia Umkm Dalam Meningkatkan Kinerja Umkm Fiqih Maria Rabiatul Hariroh; Nur Azis; Prasetyo Hari Sandi; Novi Fitria Hermiati; Winda Aprilia
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v2i1.303

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi negara kita. Pasalnya, sebagian besar pengusaha aktif di sektor ini, dan mereka berhasil menciptakan lapangan kerja yang signifikan. Tujuan penelitian ini adalah untuk memahami bagaimana kompetensi sumber daya manusia (SDM) dalam usaha mikro, kecil, dan menengah (UMKM) di desa Burangkeng, Kecamatan Setu, Kabupaten Bekasi, dapat meningkatkan kinerja UMKM tersebut. Kompetensi tenaga kerja (SDM) rupanya merupakan satu faktor yang amat krusial dalam sektor UMKM. Dengan adanya peningkatan kemampuan sumber daya manusia melalui peningkatan tingkat pengetahuan dan keahlian, maka hal tersebut menjadi faktor utama dalam meningkatkan performa usaha mikro, kecil, dan menengah (UMKM).
Co-Authors Andrianto Prasetya Nugroho Erin Soleha Etty Zuliawati Zed Fiqih Maria Rabiatul Hariroh Junedi Junedi Muhamad Syahwildan Nadia Meirani Novi Fitria Hermiati Nur Azis Rustianah Sesri Sellina Widiastuti Winda Aprilia Zulfa Zakiatul Hidayah