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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA JURNAL TARBIYAH Journal of RESIDU Menara Ilmu JURNAL MANAJEMEN MANAJEMEN DEWANTARA Jurnal Manajemen dan Bisnis Kreatif International Journal of Management and Business (IJMB) Literacy : Jurnal Ilmiah Sosial Literacy: Jurnal Ilmiah Sosial Dharmas Education Journal (DE_Journal) Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Indonesian Journal of Thousand Literacies
Kelik Purwanto, Kelik
Universitas Dharmas Indonesia
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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH SALURAN PENJUALAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pabrik Tahu Bapk Tarwoto di Nagari Kurnia Selatan, Kec. Sungai Rumbai) Ike Frandika Wibowo; Yesi Gusteti; Kelik Purwanto
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13145

Abstract

Researchers want to see how far the influence of sales channels and product quality on customer loyalty. This study was conducted to find out and analyze what kind of influence is caused by sales channels and product quality on customer loyalty at the tofu factory of Mr. Tarwoto. The purpose of this study was to determine and analyze "The Effect of Sales Channels and Product Quality on Customer Loyalty at Mr Tarwoto's Tofu Factory". This study uses quantitative methods, by distributing questionnaires, the respondents who are used as samples are 110 respondents. The results of this study indicate that based on the results of the F test, it is found that the sales channel (X1) and product quality (X2) have a significant simultaneous effect on customer loyalty (Y) by comparing the F value with F because the F value is greater than the F value ( 135,439 > 3.08). F value 135,439 with a significant level (0.000<0.005). Then it is obtained that Ho is rejected and H3 is accepted, which means that this is done jointly between sales channels, product quality has a significant effect on customer loyalty. The value of Adjust R square is 0.712, this shows that the contribution of sales channel variables and product quality to loyalty is 0.712, which means that sales channels and product quality to purchasing decisions are 71.2% while 28.8% is influenced by other factors.
ANALISIS PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC BEAT OLEH MAHASISWA UNDHARI Rian Amdhani; Eka Erma Wati; Kelik Purwanto
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.13191

Abstract

This study analyzes the effect of promotion, product quality, and brand image on purchasing decisions. The population and sample of this research are students of Dharmas Indonesia University who use beat motors as many as 100 respondents. The type of data used in this study is primary data. Methods of data collection using a questionnaire and processing using SPSS 2.6. The results showed that the promotion variable (X1) had a positive and significant effect with a significance value of 0.001 < 0.05 and a value of 3.444 > 1.985, so sig > 0.05, the independent variable had a positive and significant effect on the dependent variable. Product quality (X2) based on the results of the t-test shows that the significant value of product quality implementation on shopping interest is 0.000 <0.05 and the value is 5.992 > 1.985 indicating that there is a significant influence between product quality variables on purchasing decisions. Brand image (X3) based on the results of the t-test shows that the significant value of brand image implementation on purchasing decisions is 0.078 > 0.05 and the value of 1.780 < 1.985 indicates a positive but not significant effect between brand image variables on purchasing decisions. The results show that promotion (X1) product quality (X2) and brand image (X3) have a significant simultaneous effect on purchasing decisions (Y) with an F value with F because the F value is greater than the F value (53.730 > 2.699). F value 53,730 with a significant level (0.000 < 0.05).
PENGARUH KUALITAS PELAYANAN, PROSEDUR KREDIT DAN TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN NASABAH MENGAMBIL KREDIT PT. BPR LPN TARANTANG Yoza Mandala Putra; Eka Ermawaty; Kelik Purwanto; Fenisi Resty; Alex Ferdinal
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13629

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui seberapa besar pengaruh Analisis kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang.. Metode pada penelitian ini adalah metode kuantitatif, teknik penarikan sampel Non Probability Sampling dengan metode Sensus dan pengambilan data menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh nasabah PT. BPR LPN Tarantang, sampel yaitu sebanyak 190 responden. Berdasarkan hasil penelitian untuk analisis Analisis Uji T dan Uji F kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang berpengaruh secara positif dan signifikan terhadap Keputusan nasabah mengambil kredit. Nilai koefisien korelasi (R2 ) adalah 0,621. Kata Kunci : Kualitas Pelayanan, prosedur kredit, tingkat suku bunga dan keputusan mengambil kredit.
Co-Authors Al Andani Alex Ferdinal Andri Saputra Aprimadedi Aprimadedi Ardi Gunawan Azryasalam Azryasalam Dini Elida Putri Eka Erma Wati Eka Ermawaty Fitriana Galuh Prasetyaningrum Hesmita Ike Frandika Wibowo Leni Suryani Mayroza Wiska Meigy Setya Pambudi Nanda, Dodi Widia Nesi Pitria Ningsih Priastuti, Sonia Agustia Reni Febri Yanti Resty, Fenisi Reynisa Eka Putri Lubis Rhicky Rhicky Rian Amdhani Sonia Yulia Friska Titania Putri Utami Titi Amelia Tri Hardiyanti Wiska, Mayroza Wiska, Mayroza Yesi Gusteti Yoza Mandala Putra