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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Publikasi Ilmu Manajemen Madani: Multidisciplinary Scientific Journal Journal of International Multidisciplinary Research
Dita Oktaviani
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Publikasi Ilmu Manajemen

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Tinjauan Terhadap Strategi Pemasaran Inovatif Dalam Pengembangan Usaha Kewirausahaan Fachri Habib; Dita Oktaviani; Nurul Adinda Lubis
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 1 (2024): Maret : Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3267

Abstract

Marketing strategy and product innovation have a positive and significant influence on the marketing performance of micro, small and medium enterprises (MSMEs) in various cities in Indonesia. When implementing innovative marketing strategies, entrepreneurs must pay attention to good management and organizational skills to achieve business goals. Apart from that, budget control is also an important factor in developing entrepreneurial ventures.When developing an entrepreneurial venture, entrepreneurs must consider innovative marketing strategies and proper budget management to achieve their business goals.  
Co-Authors Abdul Fattah Nasution Dessy Masliani Fachri Habib Intan Savitri Marsyela Marsyela Marsyeli Marsyeli Nabila Zulfa Nurul Adinda Lubis Rizky Akmalia Rizky Akmalia Sifa Maulida Syafri Fadillah Marpaung Tasya Widyana Tengku Darmansah