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All Journal Trikonomika: Jurnal Ekonomi Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Manajemen Universitas Bung Hatta Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Jurnal Manajemen dan Bisnis Terapan Jurnal Economica: Media Komunikasi ISEI Riau JEBI (Jurnal Ekonomi dan Bisnis Islam) Jurnal Bisnis Kompetitif Sains Organisasi JURNAL KOMUNITAS SAINS MANAJEMEN Jurnal Pengabdian Kompetitif
FATKHURAHMAN FATKHURAHMAN, FATKHURAHMAN
Universitas Lancang Kuning
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Trikonomika: Jurnal Ekonomi

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ENTREPRENEURSHIP ON STRATEGIES TO BUILD COMPETITIVE ADVANTAGES OF RIAU SPECIALTY FOOD PRODUCTS Fatkhurahman Fatkhurahman; Sidik Priadana; Ellen Rusliati
TRIKONOMIKA Vol 18 No 1 (2019): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.174 KB) | DOI: 10.23969/trikonomika.v18i1.1528

Abstract

The competitive advantage of small and medium industries (SMIs) is a concern in the preparation to face the conditions of developing and growing into large industries. This research, conducted in Riau Province with regard to competitive advantage of SMIs, can provide an overview of the real conditions in the Indonesian border region. Survey was conducted to 247 respondents of small and medium food industry managers using questionnaires. The collected data were analyzed using SEM WarpPLS analysis. The results showed that the competitive advantage of small and medium food industries in Riau Province proved to be influenced by the application of superior strategies, thus, the use of superior strategies was needed to achieve competitive advantage. An effective strategy for business managers is to build entrepreneurship of the business managers through building the ability to see market opportunities and also courage in facing competitors with various risks.
Co-Authors Afrijal Afrijal Amdanata, Donal Devi Arizal N Bambang Supeno Debi Sartono Doni Oktavian Eddy Irsan Siregar Eka Armas Pailis Ellen Rusliati Fadli Erwan Habib Imaludin hadiyati hadiyati Idel Waldelmi Luvi Juliandi M. Dunir Moh. Sidik Priadana nofrizal nofrizal Novita Novita Riswandi SUPRIYONO