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All Journal Jurnal Ekonomi : Journal of Economic Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Pasundan International of Community Services Journal (PICS-J) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Business and Management Inaba Inaba of Community Services Journal
Listri Herlina
Universitas Indonesia Membangun (INABA)
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Inaba of Community Services Journal

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THE OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA Listri Herlina; Andre Suryaningprang; Ridma Meltareza
Inaba of Community Services Journal ( Inacos-J) Vol. 1 No. 1 (2022): Vol. 1 No. 1 (1): Volume 1 No. 1 June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.23

Abstract

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.
Co-Authors Andre Suryaningprang Arie Hendra Saputro Asep Sulaiman Asti Nur Aryanti Dedi Supiyadi Fanji Wijaya Heny Hendrayati Herlia Firgiawati Sandra Palupi Permata Rahmi Ridma Meltareza Shanty Novitasary Suryana Suryana