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All Journal Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen SINERGI: Jurnal Ilmiah Ilmu Manajemen Lontar : Jurnal Ilmu Komunikasi Ayumi : Jurnal Budaya, Bahasa, dan Sastra Jurnal Komunikasi Profesional Soetomo Communication and Humanities Jurnal Politik Jurnal Komunikasi Indonesia
Daniel Susilo, Daniel
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : SINERGI: Jurnal Ilmiah Ilmu Manajemen

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MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS Susilo, Daniel; Putranto, Teguh Dwi; Navarro, Charles Julian Santos
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.89 KB) | DOI: 10.25139/sng.v11i1.3534

Abstract

Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.
THE INFLUENCE OF THE DARE TO BE BARE CAMPAIGN ON BRAND IMAGE ON INSTAGRAM @RAIKUBEAUTY Octaviana, Vanisha; Susilo, Daniel; Vidal, Mateo Jose A.
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.085 KB) | DOI: 10.25139/sng.v11i2.4136

Abstract

A woman's beauty comes from within, not from the outside. Raiku Beauty is able to establish itself amid its long-established beauty product competitors, despite its youth. Through @RaikuBeauty, Raiku Beauty uses Instagram to transmit messages and communicate a product in order to establish a brand image. The goal of this research was to determine whether there is an effect of @Raikubeauty Instagram social media content on the dare to be bare campaign on the Image Raiku brand. Quantitative explanatory research is used, including data collection techniques in the form of surveys. The population consisted of @Raikubeauty followers, with a sample size of 395 responses calculated using the Taro Yamane formula, and the hypothesis was tested using simple linear regression. The findings of hypothesis testing suggest that social media content on Instagram regarding the campaign dare to be bare has a substantial effect on brand image by 60.2 percent. This suggests that the dimensions of campaign-related social media material have an impact on brand image.
Co-Authors Agatha, Gabrielle Baihaqi, Aufa Izzudin Diah Ariani Arimbi Garcia, Erica Monica A. Gunawan, Calvin Harliantara Harliantara Hery, Asep Hidayat, Endik Juliadi, Rismi Mujiono Mujiono Navarro, Charles Julian Santos Octaviana, Vanisha Prasetyo, Iwan Joko Putranto, Teguh Dwi Redi Panuju, Redi Roesli, Mohammad Salam, Babus Sugihartati, Rahma Susanto, Hery Agus Ummy Chairiyah Vidal, Mateo Jose A. Yustianti, Surti Yustianti, Surti