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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Rekayasa Sistem Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL PENDIDIKAN TAMBUSAI Business and Finance Journal JAIM (Jurnal Abdi Masyarakat) ARSY : Jurnal Aplikasi Riset kepada Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi East Asian Journal of Multidisciplinary Research (EAJMR)
Ria Lestari Pangastuti
Fakultas Ekonomi Universitas Kadiri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : East Asian Journal of Multidisciplinary Research (EAJMR)

 1 
The Commercial Advertising Frequency on Television and the Role of Food Vlogger towards Economic Improvement during the Covid-19 Pandemic in Northern Bekasi Andrian; Haryudi; Ria Lestari Pangastuti
East Asian Journal of Multidisciplinary Research Vol. 1 No. 11 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i11.1980

Abstract

The research aims to know whether the small and middle business can struggle against the situation of Covid-19 pandemic in Northern Bekasi nowadays.  The research methodology used was descriptive quantitative and multiple linear regression analysis, and analyzed by SPSS version 22, covered Validity, Reliability, Normality, Multicolinierity, Heteroscedasticity, Hyphotesis, and Coefficient Determination Test. The results of this study are that Commercial Advertising Frequency on Television variable has a negative and no significant effect on Economic Improvement while the Role of Food Vlogger variable has a positive and significant effect on Economic Improvement. The uniqueness of this study is that Economic Improvement variable can be more affected by the Role of Food Vlogger variable of  4.7% than the other factors.
Co-Authors Andrian Andrian desi kristanti, desi enni sustiyatik Gandung Satriyono, Gandung Haryudi Imam Safi'i Krissantina Efery Krissantina eferyn Nonni YAP Sielva Gabriella Denakrisnada Gabriella Denakrisnada Sielva Gebrella Denakrisnada Widodo, Silvi Rushanti Yuni Suhartatik Suhartatik