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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ekonomi Majalah Bisnis & IPTEK Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT)
Putu Nina Madiawati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Mirai Management

 1 
The impact of service quality and consumer trust on customer satisfaction with zalora e-commerce purchase decisions A.Cut Indah; B .Putu Nina Madiawati
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3820

Abstract

This study examined the relationship between customer satisfaction and Zalora's e-commerce purchase decisions. This study used quantitative approach to investigate the topic, and the data analysis techniques used included descriptive analysis and causal correlation research. Using a nonprobability sample technique, 100 respondents, and a purposive sampling strategy, SmartPLS 3.0 was employed for the study. The study's conclusions show that Service Quality has a statistically significant impact on consumers' choices. Consumer trust has a large and favorable impact on purchasing decisions. Customer satisfaction is significantly impacted by purchasing choices. In purchasing decisions, a significant correlation between customer satisfaction and service quality can be seen. Customer happiness is positively and significantly impacted by purchase decisions made by consumers. Keyword— Service Quality; Consumer Trust; Customer satisfaction; Purchasing Decisions
Co-Authors A.Cut Indah Agung Putra Pratama Ahmad Nur Sheha Gunawan Alivia Trisnanda Wulandari Allisyah Noer Fitri Ramadhanny Anita Silvianita Annisa Lathifah Raihana Arif Kuswanto Arif Partono Prasetio Artiar Anjani Handono Ayu Setyaningrum Brady Rikumahu Bunga Adelia Putri Dani Rizki Hidayat Davide Calandra Delanera Rizkia Devia Setiawati Dian Indiyati Dicky Hidayat Farida Titik Kristanti Federico Lanzalonga Fuji Dwi Rani Haifa Salsabila Handono, Artiar Anjani Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Jella Zumalia Fitri Mahir Pradana Michele Oppioli Mitha Permata Pura Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Nindy Resti Puranda Nova Lina Kristin Pardede Nuslih Jamiat Petrus Jayabaya Puranda, Nindy Resti Puranda, Nindy Resti Putri Az-zahra Roza Tri Meilani Rozy Fauzana Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Setyaningrum, Ayu Sulistijono Sulistijono Tri Indra Wijaksana Valencia Sahanaya Ynry Purnamasari Yogi Erlangga