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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ekonomi Majalah Bisnis & IPTEK Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT)
Putu Nina Madiawati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : JURISMA: Jurnal Riset Bisnis

 1 
PENGARUH PENERAPAN BAURAN PEMASARAN DIGITAL TERHADAP MINAT BELI PENGGUNA KERETA API MELALUI APLIKASI MOBILE KAI ACCESS Petrus Jayabaya; Putu Nina Madiawati
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 8 No 2: Oktober 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.306 KB) | DOI: 10.34010/jurisma.v8i2.1002

Abstract

Digital Marketing Mix is one of the elements used as a tool for marketing the products toward consumers with an effort to stimulate interest in each consumer to make a purchase. The research is conducted to determine the effect of the application of digital marketing mix to the purchase intention of train user through KAI ACCESS mobile application. This research method is descriptive quantitative. As for the sampling used is probability sampling with simple random sampling type, which the number taken 100 respondents. This study uses multiple linear regression analysis. The result of research that is, digital marketing mix variable simultaneously influence the variable of purchase intention. The digital marketing mix is positively influential and significant to the variable of buy interest, where the contribution of 93.32%, the rest of 6.7% is the influence of other factors. The conclusion obtained that the factors that influence the purchase intention of train users from the digital marketing mix are Product, Promotion, Price, Person, Process, and Physical Evidence, while Place is not. The advice given to the company is to maintain the elements of the digital marketing mix considered good by consumers. Keywords: digital marketing mix, purchase intention.
PENGARUH SOCIAL MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN, MELALUI BRAND AWARENESS Artiar Anjani Handono; Putu Nina Madiawati
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 11 No 1: April 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i1.2768

Abstract

Tridaya is one of the tutoring service institutions in the city of Cirebon. In the last 3 periods, there has been a decrease in the number of students from each period. The very rapid development of social media is currently being used by Tridaya as a medium to communicate its products. So that the purpose of this study is that the researcher wants to know the magnitude of the influence of social media through Instagram on purchasing decisions through brand awareness as an intervening variable. The data analysis method used in this study is Structural Equation Modeling (SEM) with the use of a data processing application, namely SmartPLS. The results of descriptive research regarding respondents' responses to social media variables, brand awareness variables, and purchasing decision variables are in a good category. To test the hypothesis by looking at the t-statistic value, it shows that all the proposed hypotheses are accepted, so it can be concluded that in this study social media through Instagram @ Tridaya. Cirebon has a positive and significant effect on purchasing decisions with brand awareness as an intervening medium.
MINAT BELI KONSUMEN MELALUI APLIKASI TIX ID YANG DIPENGARUHI OLEH SOCIAL MEDIA MARKETING, BRAND IMAGE, DAN E-SERVICE QUALITY Devia Setiawati; Putu Nina Madiawati
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 2: Oktober 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v10i2.2770

Abstract

Information technology in Indonesia continues to increase, this is in line with the increasing film industry in Indonesia is also increasingly rapid. One of them appeared online ticket purchase service application, Tix Id. This study aims to find how social media marketing, brand image, e-service quality, consumer purchase intention in the Tix Id application, and how is the partial influence of social media marketing, brand image, and e-service quality on consumer purchase intention in the Tix Id application. This study uses data analysis methods Structural Equation Modeling using the SmartPLS data processing application. The results of descriptive analysis based on respondent responses to social media marketing, brand image, e-service quality, and purchase intention are included in good categories. The results of hypothesis testing based on t-statistic value of the data processing results show that all hypotheses were accepted. Keywords: social media marketing, brand image, e-service quality, and purchase intention.
Co-Authors A.Cut Indah Agung Putra Pratama Ahmad Nur Sheha Gunawan Alivia Trisnanda Wulandari Allisyah Noer Fitri Ramadhanny Anita Silvianita Arif Kuswanto Arif Partono Prasetio Artiar Anjani Handono Ayu Setyaningrum Brady Rikumahu Bunga Adelia Putri Dani Rizki Hidayat Davide Calandra Delanera Rizkia Devia Setiawati Dian Indiyati Dicky Hidayat Farida Titik Kristanti Federico Lanzalonga Fuji Dwi Rani Haifa Salsabila Handono, Artiar Anjani Imanuddin Hasbi Indah Fransiska Jella Zumalia Fitri Mahir Pradana Michele Oppioli Mitha Permata Pura Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Nindy Resti Puranda Nova Lina Kristin Pardede Nuslih Jamiat Petrus Jayabaya Puranda, Nindy Resti Puranda, Nindy Resti Putri Az-zahra Roza Tri Meilani Rozy Fauzana Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Setyaningrum, Ayu Sulistijono Sulistijono Tri Indra Wijaksana Valencia Sahanaya Ynry Purnamasari Yogi Erlangga