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All Journal Jurnal Riset Ekonomi Syariah Juni-Jurnal Pelita Nusa
Asri Sundari
STAI Pelita Nusa Bandung Barat
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PENGETAHUAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH (Survei Pada Mahasiswi STAI Pelita Nusa Bandung Barat) Neng Sri Rahayu; Saepul Ma'mun; Asri Sundari
Jurnal Pelita Nusa Vol 3 No 1 (2023): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v3i1.42

Abstract

Keputusan pembeli produk kosmetik wardah dapat memengaruhi konsumen dengan mempertimbangkan label halal, kualitas, harga dan produk. Penelitian ini bertujuan untuk mengetahui apakah ada terdapat pengaruh Lebel Halal Terhadap Keputusan Pembeli Produk Kosmetik Wardah pada Mahasiswi STAI Pelita Nusa Bandung Barat. Metode penelitian kuantitatif dengan pendekatan survei teknik angket. Populasi 246 mahasiswi, teknik Simple Random Sampling 45 mahasiswi STEI LPPM Padalarang. Hasil penelitian bahwa hasil analisis deskriptif label halal (X) berdistribusi secara normal kategori cukup kuat. Hasil analisis deskriptif keputusan pembeli produk kosmetik (Y) berdistribusi secara normal dengan kategori cukup kuat. Hasil uji kolerasi product moment nilair (koefisien) adalah 0,619 kategori kuat. Nilai R Square sebesar 0,383. Sedangkan variabel independen mampu menjelaskan variabel dependen sebesar 38,3%, sedang sisanya 61,7% factor lain, tidak dalam penelitian. Hasil analisis regresi diperoleh koefisien untuk label halal (X) pada keputusan pembeli produk kosmetik (Y) sebesar 0,480 dengan konstanta sebesar 31,469 sehingga model persamaan regresi yang diperoleh Y = 31,469+0,480X. Hasil uji hipotesis variabel X terhadap variabel Y menunjukkan nilai t-hitung 5,170 dan r-tabel value (Sig) sebesar 0,000 yang di bawah alpha 5%. Artinya bahwa ada pengaruh yang positif antara label halal terhadap keputusan pembeli produk kosmetik wardah pada mahasiswadi STEI LPPM Padalarang. Dengan demikian bahwa label halal pada keputusan pembeli produk kosmetik wardah secara positif dipengaruhi salah satu nya oleh label halal menjadi sasaran meningkatnya mahasiswa mengambil keputusan produk kosmetik wardah di STEI LPPM Padalarang.   The decision of the buyer of Wardah cosmetic products can influence consumers by considering the halal label, quality, price and product. This research aims to find out whether there is an influence of the Halal Label on the Buyer's Decision of Wardah Cosmetic Products among STAI Pelita Nusa West Bandung Students. Quantitative research method with a questionnaire survey technique approach. Population 246 female students, Simple Random Sampling technique 45 STEI LPPM Padalarang students. The research results show that the results of the descriptive analysis of the halal label (X) are normally distributed in a fairly strong category. The results of the descriptive analysis of cosmetic product buyers' decisions (Y) are normally distributed with a fairly strong category. The product moment correlation test result (coefficient) is 0.619 in the strong category. The R Square value is 0.383. Meanwhile, the independent variable was able to explain 38.3% of the dependent variable, while the remaining 61.7% were other factors, not in the research. The results of the regression analysis obtained a coefficient for the halal label (X) on the decision of buyers of cosmetic products (Y) of 0.480 with a constant of 31.469 so that the regression equation model obtained was Y = 31.469+0.480X. The results of the hypothesis test for variable This means that there is a positive influence between the halal label on the decision to purchase Wardah cosmetic products among students at STEI LPPM Padalarang. Thus, the halal label on the decision of buyers of Wardah cosmetic products is positively influenced, one of the reasons is that the halal label is the target of increasing students making decisions on Wardah cosmetic products at STEI LPPM Padalarang.
Pengaruh Pengetahuan Masyarakat Desa Cimareme terhadap Minat Menabung di Bank Syariah Asri Sundari; Dadin Solihin; Saepul Ma’mun; Venny Setyowardani
Jurnal Riset Ekonomi Syariah Volume 3, No. 2, Desember 2023 Jurnal Riset Ekonomi Syariah (JRES)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jres.v3i2.1659

Abstract

ABSTRAK. Tingkat pengetahuan tentang bank syariah berpengaruh signifikan terhadap minat nasabah dalam menabung di bank syariah. Penelitian ini bertujuan mengkaji dampak pengetahuan masyarakat di Desa Cimareme terhadap kecenderungan mereka menabung di bank syariah. Pendekatan data kuantitatif, dikumpulkan melalui simple random sampling, dengan sampel 100 peserta. Hasil penelitian menunjukkan korelasi kuat, dengan skor variabel X (pengetahuan) sebesar 81,78%, dan variabel Y (minat menabung) sebesar 82,13%, menandakan hubungan yang siginifikan. Persamaan regresi, Y = 24,130 + 0,638X, pengetahuan (X = 0) menunjukkan tanpa perubahan. Selain itu, peningkatan 1% dalam pengetahuan, dengan asumsi awalnya 0, mengarah ke peningkatan 0,638 dalam minat menabung. Nilai R-Square sebesar 0,333 menunjukkan bahwa 33,3% varians dalam Y disebabkan oleh X, sedangkan 66,7% dipengaruhi oleh faktor lain. Pengujian hipotesis, membandingkan t-count (6,988) dan t-tabel (1,984) dengan nilai signifikansi 0,000 (<0,05), pengetahuan berpengaruh signifikan terhadap minat menabung di bank syariah. Oleh karena itu, hipotesis alternatif (Ha), menolak hipotesis nol (Ho), adanya hubungan antara pengetahuan dan minat menabung di bank syariah. ABSTRACT. The level of knowledge about Islamic banks has a significant effect on customer interest in saving at Islamic banks. This study aims to examine the impact of community knowledge in Cimareme Village on their tendency to save at Islamic banks. Quantitative data approach, collected through simple random sampling, with a sample of 100 participants. The results showed a strong correlation, with a score of variable X (knowledge) of 81.78%, and variable Y (interest in saving) of 82.13%, indicating a significant relationship. The regression equation, Y = 24.130 + 0.638X, knowledge (X = 0) shows no change. In addition, a 1% increase in knowledge, assuming an initial 0, leads to a 0.638% increase in interest in saving. An R-Square value of 0.333 indicates that 33.3% of the variance in Y is due to X, while 66.7% is influenced by other factors. Hypothesis testing, comparing t-count (6.988) and t-table (1.984) with a significance value of 0.000 (<0.05), knowledge has a significant effect on interest in saving at Islamic banks. Therefore, the alternative hypothesis (Ha), rejects the null hypothesis (Ho), the relationship between knowledge and interest in saving in Islamic banks.  
Co-Authors Dadin Solihin Neng Sri Rahayu Saepul Ma'mun Saepul Ma’mun Venny Setyowardani