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All Journal EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Soso-Q : Jurnal Manajemen Innovative: Journal Of Social Science Research Journal of Contemporary Administration and Management (ADMAN) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE RESLAJ: Religion Education Social Laa Roiba Journal International Assulta of Research and Engagement
Tono Mahmudin
Universitas Kristen Indonesia Maluku
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Soso-Q : Jurnal Manajemen

 1 
FENOMENA CUSTOMER STRESS DALAM INTENSI BELI PRODUK SMARTPHONE Olyvia Ririmasse; Tono Mahmudin
Soso-Q : Jurnal Manajemen Vol 5, No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/sosoq.v5i1.98

Abstract

Recently the phenomenon of customer stress is a condition that happened in business reality. Consumer confuses and stress in planning and considering any smartphone that will be bought. It caused by some factor, like product assortment and information overload. Consumer who is stress can influence the low buying intention of consumer on any product. Beside that a lot of information is not easier consumer to make any choice of some. Thus, this research is done to analyze the influence of product assortment and information overload to the customer stress and buying intention. Data were got by questionnaire, which used purposive sampling method, with criteria, as follow: sample was people who visited hand phone store and had buying intention of that. The analysis is frequency distribution analysis, t test and regression linear. The analysis denote that product assortment has positive and significant to the customer stress, information overload has positive and significant to the customer stress, and customer stress has positive and significant influence to the buying intention.Key word: Buying intention, customer stress, product assortment and information overload 
Co-Authors A. A. Istri M. Septiviari Arief Nuryana Asfahani Asfahani Betty Rahayu Rahayu Didik Cahyono Dyan Triana Putra Eva Desembrianita Evi Sirait Gunawan Widjaja Harsono, Iwan Heppi Syofya, Heppi HERIYANTO I Made Sucipta Adnyana Irdawati Iyad Abdallah Al-Shreifeen Khil Wailmi Khil Wailmi Loso Judijanto Lutpi Samaduri M. Torero Rigel Centeury Maswiartha, Nyoman Gede Mistriani, Nina Muhammad Ade Kurnia Harahap Muhammad Asir Nugroho Djati Satmoko Olyvia Ririmasse Paulus Nong Wisang Randi Randi, Randi Rizki Arvita Riztrya Novedliani Zainal Arifin Zohaib Hassan Sain