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Journal : Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan

Pendidikan Kewirausahaan dan Sosial Ekonomi Terhadap Minat Berwirausaha Muhammad Irfan Nasution; Khairun Nisa
Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Vol. 1 No. 1 (2022): JANUARI 2022
Publisher : Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.814 KB) | DOI: 10.55983/inov.v1i1.9

Abstract

The purpose of this study was to analyze the influence of entrepreneurship education, socio-economics, on the entrepreneurial interest of undergraduate students at the Muhammadiyah University of North Sumatra. The sample used was 95 people. This study uses incident sampling techniques and data collection using questionnaires. The data analysis technique used is data validity test, reliability test, classical assumption test, multiple linear regression, t-test, f-test and determinant coefficients. The results of the study show that partially entrepreneurship education has a significant effect on interest in entrepreneurship. Socio-Economic also has a positive and significant influence on Entrepreneurial Interest. Simultaneously, it is known that entrepreneurship education and socio-economic status on entrepreneurial interest have a positive and significant effect on entrepreneurial interest in North Sumatra Muhammadiyah University students.
Minat Beli Konsumen: Kualitas Pelayana, Kualitas Produk dan Peran mediasi Kepuasan Konsumen Rahma Sinurat; Deka Wulandari; Elza Nitami Harahap; Mutiara Syahna; Muhammad Irfan Nasution
Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Vol. 2 No. 1 (2023): JANUARI 2023
Publisher : Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/inov.v2i1.392

Abstract

Buying interest has a good effect on sellers and entrepreneurs. Researchers have done much testing on how to increase buying interest among the public. From this research, we aim to find out that buying interest will have influence by good service quality and appropriate product quality which will make consumers feel satisfied, which results in repurchasing interest. With an infinite population, researchers must use purposive sampling to get 30 samples in analyzing the hypothesis using SEM-PLS calculations in the SmartPLS application. The test results found that the influence of service quality on purchase intention was significant. In contrast, for product quality and testing, the three variables produced a value that did not affect purchase intention. This research can help sellers and employers increase buying interest among the public. The level of competition in increasing sales makes sellers have to think about attracting consumers. Improving service quality can initially make people interested in buying at the Sukaramai Medan market.