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All Journal International Journal of Business, Law, and Education Journal of Business Management and Economic Development Jurnal Riset Multidisiplin dan Inovasi Teknologi
Krisprimandoyo, Denpharanto Agung
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Jurnal Riset Multidisiplin dan Inovasi Teknologi

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Optimizing Corporate Branding: The Role of Artificial Intelligence In Business Transformation of IQOS Krisprimandoyo, Denpharanto Agung
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): January 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v2i01.482

Abstract

Corporate branding stands as a pivotal facet of a company's identity, wielding substantial influence over consumer perceptions and confidence. In the contemporary digital landscape, the optimization of corporate branding demands innovative methodologies. Artificial intelligence (AI) assumes a pivotal role in revolutionizing how companies conceptualize and manage their brand image. Leveraging AI-powered tools and algorithms furnishes invaluable insights into consumer behaviors, preferences, and prevailing market trends, empowering companies to make data-informed decisions, tailor branding strategies, and elevate overall customer experiences. Furthermore, AI's integration augments brand management endeavors by expediting the analysis of feedback, enabling swift adaptation to dynamic market shifts and evolving consumer sentiments. This research significantly contributes to both academic discourse and industry practices by elucidating AI's transformative prowess and furnishing guidance on embedding strategic branding approaches aligned with the exigencies of the digital era. Through an amalgamation of case studies and theoretical frameworks, this article illuminates the symbiotic relationship between AI and corporate branding, underscoring their mutually advantageous alliance within the sphere of business transformation.
Co-Authors Bernardus, Denny Judijanto, Loso Jusman, Ikhsan Amar Jusnita, R. Ayu Erni Lubis, Mitra Musika Slamet Riyadi Slamet Riyadi, Slamet Riyadi Sri Mulyono Sufa, Siska Armawati Suyanto Suyanto Wardani, Dini Tri Widiyanto, Sigit Yonny Koentjoro Yuliastuti, Hilda