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All Journal Nawasena: Jurnal Ilmiah Pariwisata International Journal of Management Research and Economics Jurnal Manajemen Pariwisata dan Perhotelan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities
Sudiana Wachyudi
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Digital Marketing Strategy Through Social Media at Arunika Eatery, Kuningan Sudiana Wachyudi; Widia Ningsi; Gina Aulia Salsabila
International Journal of Management Research and Economics Vol. 2 No. 3 (2024): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i3.1836

Abstract

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital marketing strategies in Arunika Eatery, Kuningan, increasing consumer purchases, the types of marketing content that can increase the promotion of Arunika Eatery, Kuningan, and what the supporting and inhibiting factors in marketing their products through social media. The method used is qualitative descriptive. Data collection techniques through observation, interviews, and literature studies. Arunika Eatery, Kuningan, has implemented a digital marketing strategy through social media with a 70-20-10 strategy. Arunika Eatery, Kuningan carries out its marketing strategy with diverse and exciting content, which contains event promotions carried out by Arunika Eatery Kuningan, information about Arunika Eatery Kuningan, short videos, quotes, and question and answer sessions to its followers. This research focuses on the analysis of marketing strategy for the food and beverages business, especially in the Kuningan area. The researcher is the first one to conduct research about Arunika Eatery, and there's no previous research.
Management Desa Sukomulyo: Potensi Menjadi Desa Wisata di Destinasi Pariwisata Super Prioritas Borobudur Emik Rahayu; Joseph Aldo Irawan; Izza Ulumuddin Ahmad Asshofi; Sudiana Wachyudi; Fitriatunnisa Shabrina; Andi Hallang Lewa
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.3057

Abstract

Sukomulyo Village, a village around Borobudur's Super Priority Tourism Destination, wants to develop into a tourist destination. The correct form of tourist destination is to become a tourist village. Efforts to become a tourist village are certainly a challenging thing. It is necessary to conduct research first to find out the village's potential so that it can declare it to be a tourist village because it has adequate facilities. To achieve the goal, cooperation efforts are needed between the village government and the villagers to create synergy in understanding. In addition, it is necessary to explore the potential of Sukomulyo village to determine its readiness to become a tourist village. This research uses qualitative descriptive methods through field observations and interview discussions. The purpose of this study is to describe the efforts of Sukomulyo village to become a new tourist village around the Super Priority Tourism Destination of Borobudur and produce tour packages. The results of this study show that the potential of Sukomulyo village can be designed as a strategy to become a tourist village to attract potential tourists.
Analisis Faktor Ketertarikan Minuman Kopi Kekinian Terhadap Minat Beli Konsumen di Cirebon Ratna Puspita Dewi; Sudiana Wachyudi
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 2 No. 3 (2024): Agustus : DINAMIKA PUBLIK
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i3.752

Abstract

The growing popularity of contemporary beverages, especially coffee drinks, among young people has resulted in increased competition among beverage establishments. This is evident from the emergence of numerous coffee shops offering unique and thematic experiences. As a result, the author is conducting research to explore the factors that attract young consumers to contemporary coffee drinks and how these factors influence their purchasing decisions. The study utilizes qualitative and quantitative descriptive methods and employs purposive sampling to select respondents from the young adult population in Cirebon who have an affinity for coffee drinks. The findings from interviews and field observations have revealed several key factors that contribute to the appeal of contemporary coffee drinks among young consumers. These include the ambiance of the coffee shops, the friendly and attentive service, the wide variety of delicious flavors and offerings, as well as the allure of distinctive shop and menu names. Additionally, the affordability of the products, coupled with creatively designed and eye-catching packaging, also significantly influences consumer interest. Furthermore, the study indicates that personal, social, and psychological factors play a role in driving the interest in purchasing contemporary coffee drinks among young people. It is hoped that this research will provide valuable insights for entrepreneurs in the coffee beverage industry and will serve as a basis for further exploration in this area.
Branding Strategy for Tourism Industry Development Talun District, Cirebon Regency Sudiana Wachyudi; Tia Listiaty
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 2 No. 1 (2024): February : International Journal of Education, Language, Literature, Arts, Cult
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v2i1.705

Abstract

Branding is essential for tourist attractions and government agencies, one of which is improving the image and reputation of a tourist attraction or institution so that the wider community can know it. There needs to be an appropriate strategy from the Talun District government, which is the authority in tourism development in Talun District, so the author is interested in examining the branding strategy carried out by Talun District in developing the tourism sector as a tourist destination. This research uses a descriptive type of research with a qualitative approach. The Talun District Government of Cirebon Regency plans the construction of the "Wisata Talun Ngangeni" to improve the welfare of rural communities and stimulate the regional economy. In addition to promotion through digital tourism, the participation of local communities is needed to maintain and develop innovations in the area. However, it is only possible to have a positive impact on branding tourism culture with digital tourism. Several forms of digital tourism promote tourism using inappropriate and deviant nuances. Usually, children and adolescents often receive such adverse effects.
The Role of Instagram Social Media in Increasing the Number of Sales in the Culinary Business Siomay Jodoh Dian Fitriyana; Azzahra Vanesya; Fitriatunnisa Shabrina; Sudiana Wachyudi; Ety Setiawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.892

Abstract

Digital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion. The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing. This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.
Travellers' Perception Of Quality Of Local Tour Attendant Service At Keraton Kasepuhan Cirebon Dian Fitriyana; Sudiana Wachyudi; Mintahul Maula
NAWASENA : Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1312

Abstract

Kasepuhan Palace in Cirebon, West Java, is a cultural tourist destination that has extraordinary history and cultural riches. As one of the oldest palaces in Indonesia, this place attracts many tourists looking for an authentic historical and cultural experience. The quality of service provided by local tour guides at Kasepuhan Palace plays an important role in the tourist experience. Understanding tourists' perceptions of the quality of local tour guide services is an important step in maintaining and increasing the attractiveness of this cultural destination in the eyes of visitors. This research uses a quantitative approach, in collecting data obtained through direct observation, questionnaires, interviews and document recording of tourists who visit the Kasepuhan Palace, Cirebon. Determining the number of samples in this study used purposive sampling, sample selection was based on certain criteria, the service quality measurement aspects analyzed were reliability, responsiveness, assurance, empathy, tangible. This research also considers factors that influence tourists' perceptions of frame of reference & field of experience. This research also discusses the problems that arise at the Kasepuhan Palace in Cirebon due to the imbalance between the limited number of tour guides and the significant number of tourist visits. The results of this research provide an overview of the quality of local tour guide services that influence tourists' perceptions, and how these perceptions influence tourist satisfaction during a visit to the Kasepuhan Palace.
Co-Authors Andi Hallang Lewa Azzahra Vanesya Dian Fitriyana Emik Rahayu Ety Setiawati Fitriatunnisa Shabrina Gina Aulia Salsabila Izza Ulumuddin Ahmad Asshofi Joseph Aldo Irawan Mintahul Maula Ratna Puspita Dewi Tia Listiaty Widia Ningsi