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Strategi Peningkatan Occupancy Rate dan Average Room Rate pada Masa Pandemi Covid-19 di Hotel Noormans Semarang Izza Ulumuddin Ahmad Asshofi; Prima Setia Judha Pranata
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol 16, No 2 (2020): September
Publisher : Fakultas Ilmu Budaya, Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v16i2.4412

The Covid-19 pandemic has caused unrest for all citizens of the world in the health, trade, economy, security, politics, transportation, human mobility and tourism sectors. As the second largest contributor to foreign exchange in Indonesia in 2019, tourism, especially hospitality, has experienced a significant decline in business. Starting from canceling room reservations to canceling various activities at the hotel. As a consequence, the hotel occupancy rate and average room rate dropped dramatically to 10% - 25%. This was also experienced by Hotel Noormans Semarang, which only had an occupancy rate of 15% in April 2020 with an average room rate below the price of IDR 300,000.00. The aim of this paper is to observe the strategy to increase the occupancy rate and average room rate during the Covid-19 pandemic at the Hotel Noormans Semarang. This research was designed with a descriptive qualitative paradigm. This research shows that the strategy of increasing the occupancy rate and average room rate during the pandemic at Noormans hotels in 2020 does not show positive results. However, what happened was the opposite, a decline from 2019 to 2020. The occupancy rate decreased from 70% to 36% and the average room rate decreased from IDR 332,094.00 to IDR 258,250.00. Keywords: occupancy rate, average room rate, hotel, Covid-19

Strategi Peningkatan Occupancy Rate dan Average Room Rate pada Masa Pandemi Covid-19 di Hotel Noormans Semarang Izza Ulumuddin Ahmad Asshofi; Prima Setia Judha Pranata
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol 16, No 2 (2020): September
Publisher : Fakultas Ilmu Budaya, Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v16i2.4412

The Covid-19 pandemic has caused unrest for all citizens of the world in the health, trade, economy, security, politics, transportation, human mobility and tourism sectors. As the second largest contributor to foreign exchange in Indonesia in 2019, tourism, especially hospitality, has experienced a significant decline in business. Starting from canceling room reservations to canceling various activities at the hotel. As a consequence, the hotel occupancy rate and average room rate dropped dramatically to 10% - 25%. This was also experienced by Hotel Noormans Semarang, which only had an occupancy rate of 15% in April 2020 with an average room rate below the price of IDR 300,000.00. The aim of this paper is to observe the strategy to increase the occupancy rate and average room rate during the Covid-19 pandemic at the Hotel Noormans Semarang. This research was designed with a descriptive qualitative paradigm. This research shows that the strategy of increasing the occupancy rate and average room rate during the pandemic at Noormans hotels in 2020 does not show positive results. However, what happened was the opposite, a decline from 2019 to 2020. The occupancy rate decreased from 70% to 36% and the average room rate decreased from IDR 332,094.00 to IDR 258,250.00. Keywords: occupancy rate, average room rate, hotel, Covid-19

Analysis of Student Motivation in Online Learning for the Tourism and Hospitality Management Information System Course during the Covid-19 Pandemic Dedi Joko Purnomo; Andi Hallang Lewa; Izza Ulumuddin Ahmad Asshofi
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol 17, No 2 (2021): September
Publisher : Fakultas Ilmu Budaya, Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v17i2.5061

Abstract : The global pandemic of the infectious disease COVID-19 has caused concern for all citizens of the world. Not only in the health sector, but also in other sectors, be it trade, economy, security, politics, transportation, and education. The policy of closing schools and colleges had to be taken to prevent the spread of the Coronavirus. Even though at the beginning of the pandemic, some countries are still trying to open schools as usual. However, in the end, due to the increasingly widespread pandemic, measures to close schools and universities had to be taken to save the education sector. The purpose of this study is to analyze students' online learning motivation in the Tourism and Hospitality Management Information System practice course which is usually carried out in a computer laboratory during the global pandemic of the COVID 19 infectious disease. This research will be conducted using a descriptive qualitative research design.. Positive responses from the lecture aspect, the ability of lecturers, facilities, and infrastructure also have a positive effect on student motivation in undergoing online lectures. The level of activity and motivation is high with the average percentage of student attendance in 1 semester reaching 92% and the collection of assignments is 85% . However, the limited financial ability of students so that the ability to buy devices is not sufficient and geographical conditions with minimal internet connections are the main obstacles to online lectures.

Development of Tenun Ikat Troso Industrial Center as a Tourist Village in the District of Jepara Izza Ulumuddin Ahmad Asshofi; Artin Bayu Mukti
E-Journal of Tourism Volume 5 Number 2 (September 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Troso is a village that was developed by the government of the district of Jepara to be a tourist village. It has the potential of home-based crafts such as weaving which could be developed into industrial centers. However, not all community members realize the potential. The community members don?t recognize that Troso is going to be developed as a tourist village. On the other hand, the way the community member doing their business is very ineffective. There is no coordination with other businessmen to accommodate and to control the business. Each entrepreneur is working on their tradition to enrich their own business. One entrepreneur to another is a competitor. For these reasons, the village needs to be developed in order to be efficient for the welfare of all people in Troso. Purpose of this research is to understand the existence of Tenun Ikat Troso industrial center and to evaluate development strategy of Tenun Ikat Troso industrial center as a tourist village in the district of Jepara. SWOT. The results show that (i) Strength – Opportunity strategy was focusing on digging deeper of the potency and then wrap them up in a specific brand which will impact on economic sector, (ii) Strength – Threat strategy was focusing on offering the potency of the village to investor to create added value of the village to attract tourists, (iii) Weakness – Opportunity strategy was focusing on building the community awareness of a tourist village plan and the importance of Troso weaving industry association, and (iv). Weakness – Threat strategy was focusing on identifying existing weaknesses of the Troso tourist village and then inviting other stakeholders to get involved in developing the village. Keywords: development; tenun ikat Troso; tourist village

Pelatihan Chse Pengelolaan Homestay pada Desa Candirejo yang Tergabung di PT Wimbo Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Aji Kusumah Ramdhani; Karis Widyatmoko; Imang Dapit Pamungkas; Joseph Aldo Irawan; Nurjanah Nurjanah; Dian Indriana Hapsari; Ibnu Utomo Wahyu Mulyono
Jurnal Karya untuk Masyarakat (JKuM) Vol 4, No 1 (2023): Jurnal Karya untuk Masyarakat
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jkum.v4i1.875

Pandemi Covid-19 memberikan dampak buruk pada masyarakat salah satunya pada sektor industri pariwisata. Seluruh dunia tidak terkecuali Indonesia mengalami kondisi tersebut, seluruh elemen pada sektor pariwisata di Indonesia mengalami penurunan pendapatannya secara drastis sebab wisatawan khawatir berpergian dan terpapar Covid-19. Salah satu yang terdampak oleh Covid-19 ini ialah homestay yang dikelola masyarakat desa Candirejo. Sebuah kebijakan dikeluarkan oleh Kementerian Pariwisata dan Ekonomi Kreatif yaitu CHSE (Cleanliness, Health, Safety, & Environment Sustainability) untuk meningkatkan kembali kepercayaan para wisatawan. Masyarakat desa Candirejo sebagai pengelola homestay harus mendapatkan sertifikat CHSE sebagai bentuk pengakuan secara resmi dari negara karena telah menerapkan protokol kesehatan melalui penerapan CHSE dalam bidang pariwisata. Universitas Dian Nuswantoro bermitra dengan PT Wimbo merancang sebuah pelatihan CHSE bagi pengelola homestay untuk memberikan pengetahuan perihal penerapan CHSE. Pelaksanaan pelatihan ini dilakukan pada tanggal 26 November 2022. Kegiatan berlangsung dengan lancar dan mendapat sambutan positif dari masyarakat desa Candirejo yang tergabung dalam kegiatan pelatihan CHSE dalam pengelolaan homestay di masyarakat desa Candirejo. ABSTRACT The Covid-19 pandemic has had a negative impact on society, one of which is the tourism industry sector. The whole world, including Indonesia, is experiencing this condition, all elements in the tourism sector in Indonesia have experienced a drastic decline in their income because tourists are worried about traveling and being exposed to Covid-19. One of those affected by Covid-19 is the homestay managed by the Candirejo village community. A policy was issued by the Ministry of Tourism and Creative Economy namely CHSE (Cleanliness, Health, Safety, & Environmental Sustainability) to increase the trust of tourists. The people of Candirejo village as homestay managers must obtain a CHSE certificate as a form of official recognition from the state because they have implemented health protocols through the implementation of CHSE in the tourism sector. Dian Nuswantoro University partnered with PT Wimbo to design a CHSE training in homestay management to provide knowledge about CHSE implementation. The implementation of this training was carried out on November 26, 2022. The activity took place smoothly with enthusiastic greetings from the Candirejo village community who participated in CHSE training activities in managing homestays in the Candirejo village community.

What Makes Tourists Stay in Homestay? The Correlation Between Service and Occupancy at Homestay Around Borobudur Super-Priority Destination Emik Rahayu; Izza Ulumuddin Ahmad Asshofi; Imang Dapit Pamungkas; Karis Widyatmoko; Dian Indriana Hapsari; Ibnu Utomo Wahyu Mulyono; Nurjanah Nurjanah; Joseph Aldo Irawan; Ratih Pramitasari; Aji Kusumah Ramdhani
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 6, No 1 (2023): February Edition International Journal of Tourism and Hospitality in Asia Pasifi
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2105

Homestays are an alternative form of community-based accommodation that allows tourists to experience local wisdom in the community. Homestays in Borobudur Superprioritas-Tourist-Destinations should provide a comfortable accommodation option for tourists. However, they have not been managed optimally yet since limitation resources. This study aims to determine the service factors related to homestay occupancy.This research was part of the need assessment of homestay improvement programs. This study was observational-quantitative with a cross-sectional design. The respondents were twenty-two owners and managers of homestays in Candirejo Borobudur Village. Data were collected by self-administered questionnaire and analyzed by fisher-exact-testThe results showed that the quality of service related to occupancy. The service items associated with occupancy were booking procedures, payment notes, and rate information. Furthermore, factors associated with excellent service were older age and participation in homestay management training.

SWOT Analysis In Bumi Sawunggaling Hotel Bandung Prima Setia Judha Pranatha; Izza Ulumuddin Ahmad Asshofi
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.304

At this time, Indonesia has entered the New Normal period, or adaptation of new habits is a method carried out by the Indonesian government during the global Covid-19 pandemic. So that people can continue to carry out activities as usual by implementing health protocols during a pandemic. The purpose of this study is to examine the SWOT (Strengths, Weaknesses, Opportunities, and Treats) study at the Bumi Sawunggaling hotel in Bandung, which the researcher will do as a step in exploiting the potential that exists in the Bumi Sawunggaling hotel and as an effort in increasing revenue at Hotel Bumi Sawunggaling. In this study, the method used is qualitative. The qualitative research method, as said by Sugiyono (2009:9), is a research method carried out to examine every condition of an object naturally, and researchers here are the main instrument; data collection techniques are carried out based on the results of observations and interviews.

Optimalisasi Pengelolaan Homestay Melalui Pelatihan Aplikasi SIMBOK-KU Berbasis Website dan Android pada Masyarakat Desa Candirejo yang Tergabung di PT. Wimbo Emik Rahayu; Izza Ulumuddin Ahmad Asshofi; Karis Widyatmoko; Ibnu Utomo Wahyu Mulyono; Imang Dapit Pamungkas; Dian Indriana Hapsari; Nurjanah Nurjanah
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

The development of tourism has been progressing rapidly. Tourism has now spread to the countryside, where a tourist village can be found. A tourist village is a village that has unique and distinctive values. Homestays are one of the supporting facilities required for the development of tourist villages. But unfortunately, in homestay management there are many limitations, including mastery of technology. Technology itself has an important role because digital-based homestay management can further increase efficiency and integration in homestay management. Because of that, Dian Nuswantoro University partnered with PT Wimbo to design a homestay management information system called SIMBOK-KU. This system makes it easy to monitor reservations, payments, service standards, and even homestay customer satisfaction. On November 12, 2022, this system went live. This system is a solution to several obstacles encountered in website management, such as difficulties in dividing customers among homestay members, inability to fulfill cashless payments, difficulty verifying reservations and payments through travel agents, difficulties managing financial reports, and difficulties managing homestay service standards.

Pelatihan Kompetensi Pemandu Wisata Serikat Pekerja Pariwisata Borobudur di Desa Wisata Candirejo dalam Persiapan Sertifikasi Izza Ulumuddin Ahmad Asshofi; Joseph Aldo Irawan; Emik Rahayu
Jurnal Abdimas Pariwisata Vol. 4 No. 2 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v4i2.451

Tourism, which is starting to revive at this time, is a momentum that is welcomed by tourism actors in the Borobudur Super Priority Tourism Destination area. Seeing opportunities for revival, the Candirejo tourism village community who are members of the SPPB (Borobudur Tourism Workers' Union) need trainings in preparation for competency certification as legal evidence of related competence. The intended preparation is endeavored to fulfill the elements of attitude, skills and knowledge of a tour guide contained in the competency unit of the tour guide scheme. This paper aims to measure the competence of SPPB Tour Guides in preparation for competency certification. The training method is carried out through lectures, discussions, pre-tests and post-tests. The results of the training show an increase in competence as measured by the results of the post-test compared to the results of the pre-test.

Analysis of room rates setting in hotel daily operations Izza Ulumuddin Ahmad Asshofi; Mutiara Amelia Putri; Rio Dwi Saputra; Ani Wijayanti
Journal of Gastro Tourism Vol. 1 No. 1 (2023): February 2023
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v1i1.127

Hotels have a considerable influence in increasing regional tourism and the economy. The hotel itself means a service or service business operated and managed commercially and provided for everyone to receive services, such as rooms, accommodations, food and beverages, and other service facilities. In the tourism industry, especially in the hotel business, there is a term for room sales that has an important role as one of the elements of calculating income in hotels. The purpose of writing articles is to find out the problems that occur in setting room rates, the factors that affect setting room rates, the type of room rates, the purpose of setting room rates, and the method of determining the base price and sale price. The benefit of writing articles is to develop knowledge, especially about room rates and hospitality; to increase insight, knowledge, and experience in writing articles; to later be useful for education, especially for the hospitality industry. The method used in this writing is a qualitative method that produces information in the form of records or data, is descriptive, and tends to use analysis. Room pricing plays a major role in highly competitive businesses such as hotels because hotel room sales are the spearhead of a hotel business. Apart from the hotel having to maintain its profitability, the hotel also has to provide guests with balanced feedback according to the price paid by the guest. However, if the price setting of a hotel room is not driven by good planning and strategy, the business may fail.

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