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All Journal Nawasena: Jurnal Ilmiah Pariwisata Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Journal of Gastro Tourism (JOGASTO) UTAMA: Jurnal Pariwisata Prima
Dian Fitriyana
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Role of Instagram Social Media in Increasing the Number of Sales in the Culinary Business Siomay Jodoh Dian Fitriyana; Azzahra Vanesya; Fitriatunnisa Shabrina; Sudiana Wachyudi; Ety Setiawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.892

Abstract

Digital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion. The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing. This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.
Public relations plaza hotel semarang strategy: creating and maintaining a positive public image Irawan, Joseph Aldo; Rahayu, Emik; Suryono, Chondro; Shabrina, Fitriatunnisa; Fitriyana, Dian
Journal of Gastro Tourism Vol. 2 No. 1 (2024): February 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i1.284

Abstract

In the business world, having a good image is undoubtedly something that needs to be considered. This good image can be a way of income, especially for Plaza Hotel Semarang. Unfortunately, problems have arisen in the past and dragged on until now. This study aims to determine the public relations strategy to create and maintain a positive image of Plaza Hotel Semarang. The research method used to obtain quality data is through interviews and literature studies on related issues. The result is that Plaza Hotel Semarang has begun to design a new strategy to change its image among the wider community. However, some internal problems require special attention to be addressed first, especially in human resources. The researcher also listed several related inputs that are constructive and can be implemented appropriately for Plaza Hotel Semarang.
Reconstruction of "berkah jaya bake house" marketing strategy for consumer visiting interest Shabrina, Fitriatunnisa; Fitriyana, Dian; Jaya, M. Abin; Irawan, Joseph Aldo
Journal of Gastro Tourism Vol. 2 No. 2 (2024): August 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i2.442

Abstract

The fact that marketing continues to evolve towards digital dynamics, E-WoM is present as a key element in the latest marketing strategies. This study will provide a brief overview of E-WoM as a natural form of marketing carried out by consumers and how optimized marketing strategies can benefit from it. The study focuses on studying the impact of the spread of E-WoM on consumer visiting interest and aims to examine the role and impact of E-WoM management on consumers. The qualitative approach is carried out by the author with case studies, field studies, to literature studies assisted by documentation and interview methods. The data analysis model is drawn conclusions with a data triangulation model. In the process of using social media, berkah jaya bake house seems to rarely post pictures, but still has high polularity due to the influence of E-WoM. Planning for the reconstruction of the E-WoM marketing strategy is carried out at the locus of "Berkah Jaya Bake House", especially through social media accounts.
Travellers' Perception Of Quality Of Local Tour Attendant Service At Keraton Kasepuhan Cirebon Dian Fitriyana; Sudiana Wachyudi; Mintahul Maula
NAWASENA : Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1312

Abstract

Kasepuhan Palace in Cirebon, West Java, is a cultural tourist destination that has extraordinary history and cultural riches. As one of the oldest palaces in Indonesia, this place attracts many tourists looking for an authentic historical and cultural experience. The quality of service provided by local tour guides at Kasepuhan Palace plays an important role in the tourist experience. Understanding tourists' perceptions of the quality of local tour guide services is an important step in maintaining and increasing the attractiveness of this cultural destination in the eyes of visitors. This research uses a quantitative approach, in collecting data obtained through direct observation, questionnaires, interviews and document recording of tourists who visit the Kasepuhan Palace, Cirebon. Determining the number of samples in this study used purposive sampling, sample selection was based on certain criteria, the service quality measurement aspects analyzed were reliability, responsiveness, assurance, empathy, tangible. This research also considers factors that influence tourists' perceptions of frame of reference & field of experience. This research also discusses the problems that arise at the Kasepuhan Palace in Cirebon due to the imbalance between the limited number of tour guides and the significant number of tourist visits. The results of this research provide an overview of the quality of local tour guide services that influence tourists' perceptions, and how these perceptions influence tourist satisfaction during a visit to the Kasepuhan Palace.
Analisis Potensi Incentive Tour di Kota Cirebon Dian Fitriyana; Chondro Suryono
NAWASENA : Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1646

Abstract

The city of Cirebon has emerged as a tourism destination city that has a variety of beauties, both natural beauty, artificial beauty, culinary, art, history and so on. In business management, in order to support tourism needs, the city of Cirebon follows developments by having more than 30 tours and travel companies that manage local, inter-city and overseas tourism. Incentive tours are often used by large companies as a form of appreciation for the performance results of the person concerned. This activity is also believed to be able to support individual loyalty to the company for a certain period of time. This method has been practiced by many out-of-town companies who send incentive tours to the city of Cirebon as a form of appreciation. This research was conducted in the city of Cirebon through observation and literature study in data collection and using qualitative methods. The results of data collection are described in accordance with current conditions and circumstances. The results of this research provide an illustration that tour and travel has a very important role in the world of tourism because it is one of the spearheads in developing tourism as well as being a driving force for tourists so that it is easier to find the information they want and can buy the service products offered. However, marketing in the incentive tour sector is still very minimal and is only known through word of mouth, not through large-scale promotions. Tour and travel service providers only create incentive tour package concepts by request from companies that contact them. There have not been any public tour packages operating in the corporate market.
STRATEGI PEMASARAN GUBUG DESA CAFE & RESTO  DI CIAMPEL KABUPATEN BREBES Dian Fitriyana
Jurnal Pariwisata Prima Vol. 1 No. 1 (2023): SEPTEMBER
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam penelitian ini dilatar belakangi oleh penulis ingin mengetahui bagaimana strategi pemasaran yang digunakan, jenis pemasaran yang digunakan oleh Gubug Desa Café & Resto berdasarkan observasi dan wawancara. Dalam penelitian ini menggunakan metode penelitian kualitatif. Populasi dalam penelitian ini adalah karyawan dan pelanggan. Sampel dalam penelitian ini adalah manajer dan pemasaran. Menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini menggunakan observasi, wawancara dan dokumentasi. Analisis yang digunakan adalah reduksi data, penyajian data, dan penarikan kesimpulan.                Penelitian ini dilakukan untuk mengetahui bagaimana strategi pemasaran yang digunakan dan jenis pemasaran apa yang digunakan oleh Gubug Desa Café & Resto untuk dapat mempertahankan usahanya di era maraknya pesaing bisnis kedai kopi dengan menggunakan analisis SWOT.                Hasil penelitian menunjukkan (1) Gubug Desa Café & Resto menggunakan online atau internet marketing dan branding, (2) Strategi yang digunakan Gubug Desa Café & Resto dengan menetapkan harga yang dapat dijangkau oleh kalangan menengah ke bawah dan menengah ke atas, (3) Kendala yang dihadapi dalam menerapkan strategi pemasaran online atau internet adalah belum adanya layanan pesan antar khusus untuk mengantarkan pesanan makanan dan minuman. Saran peneliti adalah menambah jenis pemasaran seperti iklan siaran radio, jenis pemasaran pemasaran kehumasan, mengadakan banyak promosi diskon yang dapat menarik pelanggan untuk datang, menggunakan point of purchase, menjalin kerjasama dengan ojek atau menambah karyawan khusus untuk pengiriman .  
Co-Authors Azzahra Vanesya Chondro Suryono Ety Setiawati Fitriatunnisa Shabrina Jaya, M. Abin Joseph Aldo Irawan Mintahul Maula Rahayu, Emik Sudiana Wachyudi Suryono, Chondro