Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal International Journal of Economics, Management, Business, and Social Science West Science Interdisciplinary Studies
Ryadi, Ragil
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of A Marketing Management MSME Food Products Kusumaningrum, Anisa Putri; Swantari, Anita; Ryadi, Ragil; Wibowo, Noor Sultan Irgi; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.317

Abstract

This study explores Sabana Fried Chicken, an Indonesian MSME specialising in halal fried chicken. Examining its inception in 2008, vision, mission, and SWOT analysis, the research highlights key factors contributing to its success: unique taste, high-quality ingredients, and effective customer service. Despite strengths, challenges include location limitations and supply dependence. Opportunities for expansion, menu diversification, and delivery services are identified, while threats stem from strong competitors, changing consumer preferences, regulations, and economic conditions. The marketing mix analysis reveals an affordable pricing strategy, strategic outlet locations, limited yet effective promotional activities, and a product focus on halal, delicious, and nutritious offerings. This case study offers insights for MSMEs navigating the dynamic landscape of the fast-food industry.
Utilization of Tebet Eco Park as a Sustainable Tourism Destination Ryadi, Ragil; Awaloedin, Dipa Teruna; Nugraha, Rizki Nurul
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.921

Abstract

This study aims to analyze the potential utilization of Tebet Eco Park as a sustainable tourism destination. The research was conducted using qualitative methods, using descriptive qualitative analysis and SWOC analysis. The data collection method was carried out by non-participatory field observations, interviews with 10 resource persons, and literature studies. The results showed that ecologically, Tebet Eco Park has a well-maintained biodiversity of flora and fauna. In addition, tourist visits contribute to increasing the turnover of street vendors by up to 30%. Therefore, economic potential can be maximized with several strategies such as management cooperation with cooperatives or community groups. From the cultural aspect, efforts to preserve Betawi culture in the national park are still lacking, so it needs to be improved through festivals and participation of local artists. Meanwhile, various environmentally friendly initiatives have reached 60% of this potential, so they need to be developed by utilizing environmentally friendly technology. In conclusion, Tebet Eco Park is ideal for development as a sustainable tourist destination by integrating economy and culture.
Co-Authors Andini, Davi Ayu Anita Swantari, Anita Awaloedin, Dipa Teruna Kusumaningrum, Anisa Putri Nugraha, Rizki Nurul Wibowo, Noor Sultan Irgi