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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Manajemen Bisnis Unram Journal of Community Service (UJCS) West Science Social and Humanities Studies
Setiawan, Zunan
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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THE EFFECT OF NATURAL HARMONY, SELF-RENEWAL, COMMUNITY, AND HEDONISM ON THE SATISFACTION OF RAFTING ADVENTURE TOURISM PRODUCT CONSUMERS Setiawan, Zunan; Purwoko, Purwoko; Fikri, Muhammad Ali; Sulistyo, Beni Agus
Manajemen Bisnis Vol 9, No 1 (2019): April
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.507 KB) | DOI: 10.22219/jmb.v9i1.9440

Abstract

This research examines the relationship of factors influencing consumer satisfaction namely natural harmony, self-renewal, community, and hedonism towards adventure tourism products. The research used multiple regression analysis to test the factors that influence consumer satisfaction on adventure tourism products. The respondents were 412 people who had taken adventure tours in groups in Yogyakarta and West Java last year. The characteristics of the participants were dominated by men with the age range of 18-50 years, and the occupational background were students and employees. The result of this research revealed that natural harmony, self-renewal, community, and hedonism were positive factors that had a significant influence on customer satisfaction toward rafting adventure tourism products. The research suggestions and implications are also discussed in this research.
The Influence of Internet of Things (IoT), Digital Payment Systems, and 24/7 Customer Support Services on Improving Tourist Experience at Tourism Destinations in Bali, Indonesia Setiawan, Zunan; Utama Sembiring, Afen Prana; Vandika, Arnes Yuli; Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1293

Abstract

This study investigates the influence of Internet of Things (IoT), digital payment systems, and 24/7 customer support services on improving travelers' experiences in tourism destinations in Bali, Indonesia. Using a quantitative approach, data were collected from 200 respondents through a structured Likert scale questionnaire, with analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results show that all three factors positively and significantly contribute to enhancing tourists' experiences, with 24/7 customer support services having the strongest impact, followed by digital payment systems and IoT. The findings highlight the importance of continuous customer support, secure and convenient digital transactions, and seamless IoT-enabled services in creating a positive tourism experience. These insights provide practical implications for tourism operators and policymakers in Bali, underscoring the need for technological investments to meet modern travelers' expectations.
Training on the Use of Appropriate Technology to Increase Agricultural Production in Villages in Indonesia Siswanto, Agus; Haji, Wachyu Hari; Suryadi, Dikky; Hady, Sultan; Setiawan, Zunan
Unram Journal of Community Service Vol. 5 No. 3 (2024): September: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.673

Abstract

This Community Service activity aims to improve the knowledge and skills of farmers in Indonesia's villages by using appropriate technology through online training. In this series of activities, villages with adequate internet infrastructure and a low rate of technology adoption are identified. The training was conducted online using the Zoom application and attended by farmers from various regions. The results of the pre-test show that the majority of farmers have limited knowledge about agricultural technology. After participating in the training, the final assessment (post-test) showed a significant improvement in farmers' knowledge and skills, with an average increase in knowledge scores of 60% and skills of 55%. High participation and positive feedback from participants indicate the effectiveness of online training as a method to increase farmers' capacity. However, challenges such as limited access to equipment and cost remain obstacles to implementing appropriate technology in the field. In conclusion, online training has improved farmers' knowledge and skills. Still, additional support is needed to ensure the sustainability of the application of technology in the field. These findings make an important contribution to the development of farmer capacity-building programs in Indonesia, especially in the context of the adoption of modern agricultural technology.
Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Analysis of the Influence of Job Effort, Job Insecurity, Task-Oriented Leadership on Work Performance and Organizational Commitment During the Covid 19 Pandemic Recovery Period in Indonesia Siswanto, Agus; Setiawan, Zunan
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of the study was to analyze and examine the effect of job effort, job insecurity, task-oriented leadership on job performance and organizational commitment. Using the Partial Least Squares Structural Equation Modeling Method (PLS-SEM). This research involved hotel employee respondents from various big cities in Indonesia. Data was collected through an online survey that used a questionnaire that had been tested for validity and reliability. The results of the PLS-SEM analysis show that job effort has a positive and significant effect on job performance. Job insecurity is proven to have a negative and significant effect on job performance. Meanwhile, job effort and task-oriented leadership are proven to have a positive and significant influence on organizational commitment. However, job insecurity is not proven to have a significant effect on organizational commitment. The results of this study can be used as a guide for managers and organizational leaders in designing strategies to improve employee performance and commitment amid the recovery situation from the Covid-19 pandemic in Indonesia.
Co-Authors Agus Siswanto Arnes Yuli Vandika Dian Ariani Donny Dharmawan Ekasari, Silvia Fikri, Muhammad Ali Hady, Sultan Musran Munizu Pratama, I Wayan Adi Purwoko Purwoko Santi Diwyarthi, Ni Desak Made Sulistyo, Beni Agus Suryadi, Dikky Utama Sembiring, Afen Prana Wachyu Hari Haji