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Journal : Nawasena: Jurnal Ilmiah Pariwisata

Travellers' Perception Of Quality Of Local Tour Attendant Service At Keraton Kasepuhan Cirebon Dian Fitriyana; Sudiana Wachyudi; Mintahul Maula
NAWASENA : Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1312

Abstract

Kasepuhan Palace in Cirebon, West Java, is a cultural tourist destination that has extraordinary history and cultural riches. As one of the oldest palaces in Indonesia, this place attracts many tourists looking for an authentic historical and cultural experience. The quality of service provided by local tour guides at Kasepuhan Palace plays an important role in the tourist experience. Understanding tourists' perceptions of the quality of local tour guide services is an important step in maintaining and increasing the attractiveness of this cultural destination in the eyes of visitors. This research uses a quantitative approach, in collecting data obtained through direct observation, questionnaires, interviews and document recording of tourists who visit the Kasepuhan Palace, Cirebon. Determining the number of samples in this study used purposive sampling, sample selection was based on certain criteria, the service quality measurement aspects analyzed were reliability, responsiveness, assurance, empathy, tangible. This research also considers factors that influence tourists' perceptions of frame of reference & field of experience. This research also discusses the problems that arise at the Kasepuhan Palace in Cirebon due to the imbalance between the limited number of tour guides and the significant number of tourist visits. The results of this research provide an overview of the quality of local tour guide services that influence tourists' perceptions, and how these perceptions influence tourist satisfaction during a visit to the Kasepuhan Palace.
Analisis Potensi Incentive Tour di Kota Cirebon Dian Fitriyana; Chondro Suryono
NAWASENA : Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1646

Abstract

The city of Cirebon has emerged as a tourism destination city that has a variety of beauties, both natural beauty, artificial beauty, culinary, art, history and so on. In business management, in order to support tourism needs, the city of Cirebon follows developments by having more than 30 tours and travel companies that manage local, inter-city and overseas tourism. Incentive tours are often used by large companies as a form of appreciation for the performance results of the person concerned. This activity is also believed to be able to support individual loyalty to the company for a certain period of time. This method has been practiced by many out-of-town companies who send incentive tours to the city of Cirebon as a form of appreciation. This research was conducted in the city of Cirebon through observation and literature study in data collection and using qualitative methods. The results of data collection are described in accordance with current conditions and circumstances. The results of this research provide an illustration that tour and travel has a very important role in the world of tourism because it is one of the spearheads in developing tourism as well as being a driving force for tourists so that it is easier to find the information they want and can buy the service products offered. However, marketing in the incentive tour sector is still very minimal and is only known through word of mouth, not through large-scale promotions. Tour and travel service providers only create incentive tour package concepts by request from companies that contact them. There have not been any public tour packages operating in the corporate market.