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All Journal JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Teknologi Ilmu Komputer AMMA : Jurnal Pengabdian Masyarakat
Danar Dana, Raditya
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Humanities Chemistry Computer Science & IT Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Journal : AMMA : Jurnal Pengabdian Masyarakat

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PKM : Inovasi Camilan Keripik Talas Sebagai Produk Unggulan Desa Anwar, Saeful; Danar Dana, Raditya; Arie Wijaya, Yudhistira; Andriyanti, Rina; Safitri, Novita
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Taro chips are a snack with significant potential as a village's flagship product. Despite their unique flavor and promising market potential, these products have not fully utilized innovations in flavor variety, packaging, and marketing. The lack of innovation in taro chips' flavor variety has made it difficult for the products to compete with similar snacks from other regions. Unattractive packaging reduces the product's appeal and potential sales in broader markets. Objective To enhance taro chips' product innovation by creating new flavor varieties that appeal to consumers and improve packaging quality to enhance visual appeal and product durability, thus enabling better market competitiveness. Method The implementation involved organizing workshops for entrepreneurs to introduce techniques for creating new flavor varieties for taro chips. This training involved culinary experts to provide practical guidance and create several new flavors that could be implemented. Marketing Support: Guidance on marketing strategies was provided to increase product visibility in the market, including using social media and e-commerce platforms. Results: The training resulted in the creation of five new flavor varieties for taro chips, which were well-received by consumers, such as sweet and spicy, cheese, balado, barbecue, and original flavors. Product packaging also saw significant improvements with the application of modern, more attractive, and functional packaging designs. Additionally, entrepreneurs showed increased sales and online marketing activities after the training.
Co-Authors Abdillah Fudholi, Luthfi Agustina, Inggit Andriyanti, Rina Arif Sofyan, Mohamad Awaliyah, Lia Aziz Rafi, Muhamad Azizah, Maulidina Deva Rian, Rananda Dienwati Nuris, Nisa Elfrida Ratnawati Fajar, Miftahul Gita Budiarti, Mariani Gunawan Rahmat, Gun Gun Gustipartsani, Kamaludin Hafizh Fakhriza, Muhammad Hayati, Umi Imam Muarif, Tiar Irma Purnamasari, Ade Kaswandi, Adi Kholil, Kholil AldiYatna Kurmasih, Masih Lathifah, Umi Lidia Putri, Teneshya Mamluatul Hikmah, Lulu Maulana, Ajay Maulana, Guruh Maulidiyani, Nurul Muhamad Andika, Agus Mulyana, Krisna Munawar, Adi Nafilah, Mala Nining Rahaningsih Novita Safitri Nur Afrilia, Mela Oop Sofiyah, Siti Parahita, Parahita Qodri M.A, M. Alifia R., Nining Rahaningsih , Nining Rinaldi Dikananda, Arif Roghib, Moh. Saeful Anwar, Saeful Soni, Moh Suarna, Nana Sutra Safira, Meita Syafi’i Bachtiar, Mochammad Tri Suryani, Juliani Yudhistira Arie Wijaya Yulia Mustafa, Iva