Jurnal Surya Masyarakat
Vol 4, No 2 (2022): Mei 2022

Pelatihan Sertifikasi Halal dalam Upaya Peningkatan Kepuasan Pelanggan Sebagai Bagian dari Scale-Up Business Bagi UMKM

Rachma Rizqina Mardhotillah (Universitas Nahdlatul Ulama Surabaya)
Endah Budi Permana Putri (Universitas Nahdlatul Ulama Surabaya)
Denis Fidita Karya (Universitas Nahdlatul Ulama Surabaya)
Riyan Sisiawan Putra (Universitas Nahdlatul Ulama Surabaya)
Hidayatul Khusnah (Universitas Nahdlatul Ulama Surabaya)
Mohamad Rijal Iskandar Zhulqurnain (Universitas Nahdlatul Ulama Surabaya)
Pance Mariati (Universitas Nahdlatul Ulama Surabaya)



Article Info

Publish Date
31 May 2022

Abstract

MSME actors have limited knowledge in applying for halal certification so that it becomes an obstacle in implementing halal product guarantees in Indonesia. Whereas the halal logo on the packaging has an impact on purchasing decisions and consumer satisfaction. Community service aims to provide training on the importance of halal certification as an effort to increase customer satisfaction for MSME actors. The target of the activity is 26 MSMEs in Surabaya. The method used is lectures and questions and answers followed by distributing knowledge questionnaires about halal certification and consumer satisfaction as material for evaluating activities. Furthermore, the data were analyzed using the Paired Sample Test. The results of the analysis showed that there was a significant increase in knowledge (p-value 0.000). This is indicated by the average knowledge score before training from 3.81 to 6.50 after being given training. Furthermore, MSME actors expect there are activities to assist in the registration of halal certification.

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Journal Info

Abbrev

JSM

Publisher

Subject

Religion Humanities Engineering Environmental Science Public Health

Description

Publikasi Jurnal Surya Masyarat ini bertujuan untuk mendiseminasikan pemikiran-pemikiran konseptual ataupun gagasan-gagasan dan hasil-hasil penelitian yang telah didapat di bidang pengabdian kepada masyarakat. Fokus jurnal ini adalah pada permasalahan-permasalahan utama dalam pengembangan ilmu dalam ...