Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Vol 2 No 2 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam

Program Kemitraan Masyarakat: Pembuatan Identitas Merek dan Pembinaan Penerapan Branding untuk Meningkatkan Penjualan Usaha Mikro Kuliner Kupat Tahu Padalarang di Kecamatan Batujajar

Tintin Suhaeni (Unknown)
Sri Raharso (Unknown)
Ivon Sandya Sari Putri (Unknown)
Abdul Malik Sayuti (Unknown)
Tangguh Dwi Pramono (Unknown)
Marceilla Suryana (Unknown)
Chandra Budhi Septiyandi (Unknown)

Article Info

Publish Date
25 Dec 2020

Abstract

This community partnership program aims to develop the Kupat Tahu Padalarang business in Kecamatan Batujajar, Jawa Barat by building a business brand identity, personal branding, excellent service, and good customer communication. The survey was conducted to obtain information on brand awareness, business conditions, and customer satisfaction before and after the program was implemented. The creation of a business brand identity starts with creating logo, banner, product packaging, employee uniforms, and structuring the business environment. Personal branding itself is created through the development of excellent service and good and friendly customer communication. Business brands that have been created have also been registered to protect business actors from imitating them. The brand is a capital that can be developed by business actors to be used in promotion on social media in order to increase business brand equity

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Website

Abbrev

AbdiMas

Publisher

Politeknik Negeri Batam

Subject

Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering

Description

Jurnal Pengabdian kepada Masyarakat(Jurnal AbdiMas Polibatam) adalah jurnal multidisiplin ilmiah yang diterbitkan oleh Pusat Penelitian Pengembangan dan Pengabdian Masyarakat (Pusat P2M) Politeknik Negeri Batam. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran konseptual atau ...