Article Per Year (5 Year)
p-Index From 2019 - 2024
1.325
P-Index
This Author published in this journals
All Journal Jurnal Riset Bisnis dan Investasi Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Ivon Sandya Sari Putri
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 6 No 1 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i1.1877

Abstract

This research provides information about religiosity matter toward Muslim women’s behavior in clothing selection. From 339 data respondents using regression analysis, it showed that religiosity has a negative effect on clothing brand attributes and Muslim women consider the comfort of clothing elements more. From the result of this study, it looks like a great opportunity for potential entrepreneurs who don’t have a popular brand yet to enter the Muslim women’s clothing industry.
Analisis Kepercayaan Pengguna E-Money (Studi Pada Masyarakat di Wilayah Bandung Raya) Mudya Shegi Islamia; Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 8 No 1 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i1.3638

Abstract

The financial payment system has changed along with technological developments. One of them is electronic money or e-money. The benefits of e-money are considered important, especially during the Covid-19 pandemic where it is recommended to reduce physical contact in suppressing the spread of the Covid-19 virus. The level of use of e-money continues to increase, and even so, consumer trust, one of which is data security and e-money finance is still a matter of concern. This study aims to determine the trust of e-money users in the Greater Bandung area. Consumer trust is measured through four dimensions, namely benevolence, ability, integrity, and willingness to depend. The quantitative descriptive method is the research method used in this study by distributing questionnaires to 220 respondents. The results of this study suggest that the trust of e-money users in the Greater Bandung area is high.
Program Kemitraan Masyarakat: Pembuatan Identitas Merek dan Pembinaan Penerapan Branding untuk Meningkatkan Penjualan Usaha Mikro Kuliner Kupat Tahu Padalarang di Kecamatan Batujajar Tintin Suhaeni; Sri Raharso; Ivon Sandya Sari Putri; Abdul Malik Sayuti; Tangguh Dwi Pramono; Marceilla Suryana; Chandra Budhi Septiyandi
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 2 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i2.2528

Abstract

This community partnership program aims to develop the Kupat Tahu Padalarang business in Kecamatan Batujajar, Jawa Barat by building a business brand identity, personal branding, excellent service, and good customer communication. The survey was conducted to obtain information on brand awareness, business conditions, and customer satisfaction before and after the program was implemented. The creation of a business brand identity starts with creating logo, banner, product packaging, employee uniforms, and structuring the business environment. Personal branding itself is created through the development of excellent service and good and friendly customer communication. Business brands that have been created have also been registered to protect business actors from imitating them. The brand is a capital that can be developed by business actors to be used in promotion on social media in order to increase business brand equity
Peremajaan Merek Melalui Redesign Logo Usaha & Kemasan Wajit Cililin Tintin Suhaeni; Ivon Sandya Sari Putri; Ira Siti Sarah; Abdul Malik Sayuti; Maya Setiawardani; Sri Raharso; Harmon Chaniago
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 2 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i2.3443

Abstract

Intense competition, uncertain market conditions, and social and lifestyle factors are often the reasons why a brand must always keep up with the times, either by changing some aspects of the brand partially or totally. Brands that experience stagnation or even losses have to be decided whether to be dismissed or retained. If the choice is maintained, then brand rejuvenation can be an alternative. Brand rejuvenation is an attempt to bring a brand that can’t make money into money-making with new positioning. Our partners, Wajit Cililin craftsman, have started their business decades ago. Since the business was founded, not many changes and innovations have been made in terms of supply so that partners are currently experiencing a phase of stagnation in their business. For this reason, the team offers a solution, namely a brand rejuvenation assistance program. The output of this program, in addition to the report, is also in the form of a scientific article, a scientific poster, and registration of intellectual property rights in the form of partners’ brands. Specifically, this program will produce logo and packaging designs for partners, to the point that the packaging is ready to use according to the design plan. The program consisted of a series of activities begins with a pre-survey to see the latest conditions of partners, personal interviews with potential partners to raise priority needs for which solutions will be made, literature studies to enrich to theoretical foundations of packaging design, surveys to get the preference of consumers, packaging design, packaging production process and evaluation of consumer perceptions of the logo and packaging that has been made.
Pengaruh Kompetensi Kewirausahaan Terhadap Keunggulan Bersaing (Studi Pada Industri Kreatif Sepatu Cibaduyut Kota Bandung) Zessy Rizkia Destany; Tintin Suhaeni; Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 8 No 2 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i2.3436

Abstract

The Cibaduyut shoe industry is one of the creative industries in the city of Bandung which has experienced a decline in turnover, this happens because there are several problems related to the entrepreneurial competence of entrepreneurs. In addition, the decline in turnover illustrates that Cibaduyut Shoes are not able to compete with its competitors. The purpose of this study to determine entrepreneurial competence, competitive advantage, and determine the effect of entrepreneurial competence on competitive advantage in the Cibaduyut shoe industry. The research method uses a descriptive survey with a quantitative approach and simple regression analysis. The sample of this study was 122 respondents consisting of owners and employees. The results showed that the entrepreneurial competence and competitive advantage of the Cibaduyut Shoes Industry were in the good category. Then it is known there is a positive and significant influence between the variables of entrepreneurial competence on competitive advantage of 13.8%.
Pengaruh Program Inkubasi Bisnis terhadap Kinerja Organisasi Usaha Mikro Bidang Kuliner (Studi pada Anggota Rumah BUMN Bandung) Rifansyah Adhi Utomo; Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 8 No 3 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i3.4101

Abstract

Penelitian ini untuk mengetahui pengaruh program inkubasi bisnis di Rumah BUMN Bandung yang mencakup dimensi incubator selection performance, resource munificence, business assistance intensity dan professional management service terhadap kinerja organisasi usaha mikro bidang kuliner yang mencakup dimensi kinerja keuangan dan kinerja non-keuangan pada anggota Rumah BUMN Bandung. Penelitian ini melibatkan 100 pelaku usaha mikro dengan metode purposive sampling. Metode yang dipakai yaitu analisis deskriptif dengan pendekatan kuantitatif. Hasil dari analisis regresi menunjukan bahwa setiap adanya peningkatan dalam program inkubasi bisnis sebesar 1%, maka akan meningkatkan kinerja organisasi sebesar 0.685. Hasil koefisien determinasi menunjukan program inkubasi bisnis berkontribusi sebesar 46,9% terhadap kinerja organisasi. Selanjutnya, penelitian ini mengungkapkan terdapat pengaruh positif dan signifikan dari program inkubasi bisnis di Rumah BUMN Bandung terhadap kinerja organisasi usaha mikro bidang kuliner.
The Influence of Perceived Quality to Purchase Decision: Study in Serum Implora Cosmetics Product in Kabupaten Bandung Barat Ayu Puspita Dewi; Ivon Sandya Sari Putri
Manajemen Bisnis Vol. 13 No. 02 (2023): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i02.28023

Abstract

Along with the habits of the Indonesian people to perform skin care, local products for beauty and body care products are emerging on the market. Implora is a local product brand which in 2021 launched their first skincare product, serum. In March 2022, Implora was named the best-selling serum product in e-commerce, but a few months later the product sales volume decreased due to negative reviews regarding the Implora serum. This study aims to determine how the influence of perceived quality on purchasing decisions. This research uses a quantitative approach, with an explanatory survey method. The sample was determined using the non-probability sampling method, with the acquisition cost using purposive sampling, namely respondents who know and have used Implora serum with a total sample of 155 respondents. This research uses a simple linear regression method. The results of this study indicate that there is a positive and significant influence of the perceived quality variable on the purchasing decision variable. It was also found that the effect of the quality perception variable was 36% on purchasing decisions. The results of this study can be used by industry players to increase sales volume again. For further research, other independent variables can be added because there are other factors that influence purchasing decisions besides perceived quality.
Co-Authors Abdul Malik Sayuti Ayu Puspita Dewi Chandra Budhi Septiyandi Chaniago, Harmon Ira Siti Sarah Marceilla Suryana Maya Setiawardani Mudya Shegi Islamia Rifansyah Adhi Utomo Sri Raharso Tangguh Dwi Pramono Tintin Suhaeni Zessy Rizkia Destany