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All Journal Jurnal Ilmiah Pariwisata JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Marceilla Suryana
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mechanical Engineering Public Health Social Sciences Transportation Other

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IDENTIFIKASI POTENSI PENGEMBANGAN PARIWISATA HALAL DI DESA WISATA LEBAK MUNCANG KABUPATEN BANDUNG Marceilla Suryana; Sherly Raka Siwi Utomo
Jurnal Ilmiah Pariwisata Vol 25 No 1 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.107 KB) | DOI: 10.30647/jip.v25i1.1330

Abstract

The development of halal tourism, is closely related to the number of the world's Muslim population (Muslims) which experienced a significant increase and had an impact on the needs of halal tourism. Lebak Muncang Tourism Village in Ciwidey is one of the tourist villages in Regency of Bandung, that which has quite a lot of tourism potential with the majority of the population being Muslim (Muslim), where the daily activities of the people are influenced by Islamic religious rules (Sharia). If it is related to the tourism industri, Lebak Muncang tourism village has the opportunity to be developed into halal tourism. However, until now, the management of Lebak Muncang tourism village has not been done. This study aims to identify the potential of halal tourism in Lebak Muncang tourism village. This study was analyzed by a qualitative approach with data collection conducted through in-depth interviews, direct observation and literature review, then analyzed by equating the existing conditions with the criteria of halal tourism owned by GMTI and the halal tourism guidance book with the analysis results obtained tourism potential in the village Lebak Muncang Tourism. That is included in criteria and has the potential to be developed into halal tourism.
Program Kemitraan Masyarakat: Pembuatan Identitas Merek dan Pembinaan Penerapan Branding untuk Meningkatkan Penjualan Usaha Mikro Kuliner Kupat Tahu Padalarang di Kecamatan Batujajar Tintin Suhaeni; Sri Raharso; Ivon Sandya Sari Putri; Abdul Malik Sayuti; Tangguh Dwi Pramono; Marceilla Suryana; Chandra Budhi Septiyandi
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 2 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i2.2528

Abstract

This community partnership program aims to develop the Kupat Tahu Padalarang business in Kecamatan Batujajar, Jawa Barat by building a business brand identity, personal branding, excellent service, and good customer communication. The survey was conducted to obtain information on brand awareness, business conditions, and customer satisfaction before and after the program was implemented. The creation of a business brand identity starts with creating logo, banner, product packaging, employee uniforms, and structuring the business environment. Personal branding itself is created through the development of excellent service and good and friendly customer communication. Business brands that have been created have also been registered to protect business actors from imitating them. The brand is a capital that can be developed by business actors to be used in promotion on social media in order to increase business brand equity
Pembuatan Rencana Tata Kelola Dan Bimbingan Teknis Pengembangan Atraksi Wisata Camping Ground Desa Mekarsari Gambung Kabupaten Bandung Gundur Leo; Sri Surjani Tjahjawati; Marceilla Suryana; Chandra Budhi Septyandi; Syifaa Novianti; Sherly Raka Siwi Putri Utomo; Rikantini Widiyanti
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.491

Abstract

This article describes the process and results of Community Service (PKM) activities carried out by the Bandung State Polytechnic in partnership with the Mekarsari Gambung Tourism Village, Bandung Regency manager. The PKM activity was carried out to solve governance problems and human resource problems faced by the Mekarsari Gambung Tourism Village. The Governance Plan document is prepared to serve as a guide for local tourism managers to increase the potential of tourist attractions and the competence of human resources in tourist villages. Furthermore, technical guidance (Bimtek) for the development of tourist attraction businesses is carried out to increase the capacity of the expertise and knowledge of the Mekarsari Gambung Tourism Village managers and the surrounding community so that they can be applied in efforts to develop the potential of tourism villages.
Co-Authors Abdul Malik Sayuti Chandra Budhi Septiyandi Gundur Leo Ivon Sandya Sari Putri Rikantini Widiyanti Septyandi, Chandra Budhi Sherly Raka Siwi Putri Utomo Sherly Raka Siwi Putri Utomo Sri Raharso Sri Surjani Tjahjawati Syifaa Novianti Tangguh Dwi Pramono Tintin Suhaeni