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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Applied Business and Administration Journal Records Management System Journal
Tintin Suhaeni
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Program Kemitraan Masyarakat: Pembuatan Identitas Merek dan Pembinaan Penerapan Branding untuk Meningkatkan Penjualan Usaha Mikro Kuliner Kupat Tahu Padalarang di Kecamatan Batujajar Tintin Suhaeni; Sri Raharso; Ivon Sandya Sari Putri; Abdul Malik Sayuti; Tangguh Dwi Pramono; Marceilla Suryana; Chandra Budhi Septiyandi
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 2 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i2.2528

Abstract

This community partnership program aims to develop the Kupat Tahu Padalarang business in Kecamatan Batujajar, Jawa Barat by building a business brand identity, personal branding, excellent service, and good customer communication. The survey was conducted to obtain information on brand awareness, business conditions, and customer satisfaction before and after the program was implemented. The creation of a business brand identity starts with creating logo, banner, product packaging, employee uniforms, and structuring the business environment. Personal branding itself is created through the development of excellent service and good and friendly customer communication. Business brands that have been created have also been registered to protect business actors from imitating them. The brand is a capital that can be developed by business actors to be used in promotion on social media in order to increase business brand equity
Peremajaan Merek Melalui Redesign Logo Usaha & Kemasan Wajit Cililin Tintin Suhaeni; Ivon Sandya Sari Putri; Ira Siti Sarah; Abdul Malik Sayuti; Maya Setiawardani; Sri Raharso; Harmon Chaniago
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 2 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i2.3443

Abstract

Intense competition, uncertain market conditions, and social and lifestyle factors are often the reasons why a brand must always keep up with the times, either by changing some aspects of the brand partially or totally. Brands that experience stagnation or even losses have to be decided whether to be dismissed or retained. If the choice is maintained, then brand rejuvenation can be an alternative. Brand rejuvenation is an attempt to bring a brand that can’t make money into money-making with new positioning. Our partners, Wajit Cililin craftsman, have started their business decades ago. Since the business was founded, not many changes and innovations have been made in terms of supply so that partners are currently experiencing a phase of stagnation in their business. For this reason, the team offers a solution, namely a brand rejuvenation assistance program. The output of this program, in addition to the report, is also in the form of a scientific article, a scientific poster, and registration of intellectual property rights in the form of partners’ brands. Specifically, this program will produce logo and packaging designs for partners, to the point that the packaging is ready to use according to the design plan. The program consisted of a series of activities begins with a pre-survey to see the latest conditions of partners, personal interviews with potential partners to raise priority needs for which solutions will be made, literature studies to enrich to theoretical foundations of packaging design, surveys to get the preference of consumers, packaging design, packaging production process and evaluation of consumer perceptions of the logo and packaging that has been made.
Analisis Kualitas Pelayanan pada Bank BTN di Kota Bandung Muhammad Yunus Rahmatullah; Tintin Suhaeni
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.644 KB)

Abstract

Banks are financial institutions that focus on services, therefore in order to flourish in the highly competitive banking industry, they must deliver the greatest service to their consumers. To be able to survive or even excel in the increasingly fierce banking competition, every bank must be able to develop the best quality of service for its customers. Bank BTN, also known as PT. Bank Tabungan Negara (Persero) Tbk, is one of the largest state-owned banks in Indonesia. However, while conducting business, Bank BTN received numerous consumer complaints over the quality of services offered. Complaints submitted by customers range from long queues until employees are not friendly in serving customers. This study aims to assess the service quality of Bank BTN in Bandung. This study uses the concept of Banking Service Quality (BSQ) which was introduced by Bahia and Nantel in 2000 with 6 (six) dimensions, including effectiveness and assurance, access, price, tangible, service portfolio, and reliability. This study employs descriptive analysis with a quantitative approach as its research methodology. The technique for collecting data consisted of delivering questionnaires to 120 Bank BTN clients in Bandung. Based on the dimensions of effectiveness and assurance, access, price, tangible, service portfolio, and reliability, the outcomes showed that the quality of Bank BTN's services in Bandung meets the criteria for a favorable evaluation. The dimension with the highest value is the effectiveness and assurance dimension, whereas the dimension with the lowest value is the pricing dimension price. Keywords: Service Quality, Bank BTN, Customer
Pengaruh Kompetensi Kewirausahaan Terhadap Keunggulan Bersaing (Studi Pada Industri Kreatif Sepatu Cibaduyut Kota Bandung) Zessy Rizkia Destany; Tintin Suhaeni; Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 8 No 2 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i2.3436

Abstract

The Cibaduyut shoe industry is one of the creative industries in the city of Bandung which has experienced a decline in turnover, this happens because there are several problems related to the entrepreneurial competence of entrepreneurs. In addition, the decline in turnover illustrates that Cibaduyut Shoes are not able to compete with its competitors. The purpose of this study to determine entrepreneurial competence, competitive advantage, and determine the effect of entrepreneurial competence on competitive advantage in the Cibaduyut shoe industry. The research method uses a descriptive survey with a quantitative approach and simple regression analysis. The sample of this study was 122 respondents consisting of owners and employees. The results showed that the entrepreneurial competence and competitive advantage of the Cibaduyut Shoes Industry were in the good category. Then it is known there is a positive and significant influence between the variables of entrepreneurial competence on competitive advantage of 13.8%.
REARRANGMENT OF ARCHIVES HANDLING AT HUMAN RESOURCES DEPARTMENT-GENERAL AFFAIR PT BETON ELEMENINDO PERKASA BATUJAJAR Yoseva Halalas Mora Sitohang; Tintin Suhaeni
Records Management System Journal Vol. 1 No. 1 (2022): Applied Records Management System
Publisher : Ebiz Prima Nusa

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Abstract

An archive is a collection of documents, documents, or files that have value for the company. The role of archives in a company is as a memory center, a controlling tool, a source of information used by companies to carry out analysis, planning activities, development, weighing in decision making, problem formulation, making attachments, accountability, assessment and control as precisely as possible. Archival rearrangement is the rearrangement of information and archive forms for the benefit of archive retrieval. The condition of handling archives in the Human Resources Department of PT Beton Elemenindo Perkasa can be said to be less precise, this can be seen from the number of missing archives, irregularly stored archives, there are still archives that use inappropriate storage systems, lack of equipment and supplies used to store archives. files. This phenomenon causes difficulties in the process of finding the archives needed by the company, so that it can hinder the company's work. Therefore, it is necessary to reorganize the archive handling project at the Human Resources DepartmentGeneral Affair of PT Beton Elemenindo Perkasa Batujajar by updating the storage system, storage procedures, archive borrowing procedures, archive discovery procedures, and adding archive facilities. The purpose of the archive handling reorganization project is to optimize the handling of existing records so that they are more effective and efficient. This project has been tested on June 3rd, 2021 with related parties, namely the Human Resources Department-General Affair Staff who doubles as archivist and the manager of the department. Based on the trials that have been carried out on this project, it can be said that the archive handling project at the Human Resources Department-General Affairs PT Beton Elemenindo Perkasa Batujajar is appropriate and very helpful for administrative staff in handling existing archives.
Co-Authors Abdul Malik Sayuti Chandra Budhi Septiyandi Chaniago, Harmon Ira Siti Sarah Ivon Sandya Sari Putri Marceilla Suryana Maya Setiawardani Muhammad Yunus Rahmatullah Sri Raharso Tangguh Dwi Pramono Yoseva Halalas Mora Sitohang Zessy Rizkia Destany