International Journal of Social and Management Studies (IJOSMAS)
Vol. 3 No. 6 (2022): December 2022

Mediation Of Buying Interest On Price Perception And Product Quality Towards Acer Laptop Purchase Decisions

Puji Yuniarti (Universitas Bina Sarana Informatika)
Zulkifli Zulkifli (Universitas Pembangunan Jaya)
Wiwin Wianti (Universitas Bina Sarana Informatika)
Resti Yulistria (Universitas Bina Sarana Informatika)
Raden Ati Haryati (Universitas Bina Sarana Informatika)
Roy Irawan (Universitas Bina Sarana Informatika)
Eulin Karlina (Universitas Bina Sarana Informatika)
Helmy Ivan Taruna (Universitas Bina Sarana Informatika)

Article Info

Publish Date
21 Nov 2022

Abstract

This study intends to investigate how consumer interest in buying affects consumer perceptions of product quality and pricing while making decisions to buy Acer laptops. Users of Acer laptops in Jakarta who were sampled for this study by completing an online questionnaire made up the respondents. Purposive sampling was used as the method of data gathering. Software called SmartPLS 3.0 is used to process the collected data. The study's findings show that only price perceptions have an impact on consumers' decisions to buy Acer laptops, and that buying interest is not a significant mediating element that influences both price perception and product quality.

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Journal Info
International Journal of Social and Management Studies (IJOSMAS)
Website

Abbrev

ijosmas

Publisher

Universitas Pelita Harapan

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, ...