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Lantai 3, Gedung Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Jl. Prof. H. Soedarto, SH, Tembalang, Semarang 50275
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Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 19, No 1 (2018): PEBRUARI 2018" : 8 Documents clear
FAKTOR-FAKTOR PENENTU MINAT KONSUMEN UNTUK MEMILIH TEMPAT LAYANAN LAUNDRY (Studi Kasus di Kawasan Kampus Tembalang) Riyadi - Riyadi; Kurniani - Kurniani; Lusia Maria Silitonga; Rusmini - Rusmini
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.713 KB) | DOI: 10.32497/ab.v19i1.1258

Abstract

Penelitian ini dilakukan di kawasan kampus tembalang yang pada 10 tahun terakhir mulai menjamur usaha jasa laundry. Penelitian ini merumuskan masalah terkait dengan dimensi-dimensi apa saja yang mendasari variable minat konsumen dan faktor-faktor apa saja yang dapat mewakili variable minat konsumen.  Sedangkan tujuan penelitian ini adalah untuk mengetahui dimensi-dimensi yang mendasari variable minat konsumen dan untuk mengetahui faktor-faktor yang dapat mewakili variable minat konsumen.  Penelitian ini merupakan penelitian survey dengan mengambil sampelsebanyak 100 responden secara  purposive samplingdari suatu populasi pelanggan laundry di kawasan tembalang.  Sedangkan metode analisis yang digunakan dalam penelitian ini adalah analisis faktor yang merupakan salah satu teknik analisis multivariet yang banyak digunakan dalam riset pemasaran.Hasil pengujian instrumen penelitian menunjukkan bahwa instrumen valid dan reliabel.  Sementara hasil pengolahan SPSS menunjukkan bahwa Nilai Kaiser-Meyer-Olkin (KMO) sebesar 0,857 melebihi nilai 0,5 yang berarti atas dasar uji KMO ini analisis factor layak dilakukan.Dalam penelitian ini untuk menentukan jumlah variabel yang valid digunakan nilai Eigenvalue. Dengan kriteria ini, faktor yang mempunyai Eigenvalue satu atau lebih besar 1 dianggap valid.  Hasil penelitian menyimpulkan bahwa dimensi-dimensi yang mendasari variable minat konsumen dalam menggunakan jasa laundry diidentifikasi sebanyak 25 komponen. Dari 25 komponen, atas dasar analisis faktor diekstrak menjadi 5 faktor yang dinilai valid. Kelima faktor yang dapat mewakili variable minat konsumen tersebutdiinterpretasi sebagai hospitallity, accuracy, guarantee, performance dan convenience
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INDEKS PRESTASI MAHASISWA (Studi Kasus Pada Jurusan Administrasi Bisnis Politeknik Negeri Semarang) Hadiahti - Utami; Siti Nur Barokah; Taviyastuti - Taviyastuti
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.731 KB) | DOI: 10.32497/ab.v19i1.1259

Abstract

This study aims to identify internal factors and external factors that affect the GPA of the students of the Business Administration Department of Politeknik Negeri Semarang and analyze how the mechanism of these factors affect the GPA of the students of the Department of Business Administration. The results of this study is very important in identifying the factors that affect the GPA of the students of Business Administration Department and can contribute and input to the Business Administration Department of State Polytechnic of Semarang in improving the index of student achievement in the future through the factors that are very influential found in this research. The result of parallel regression analysis shows that internal factors (health, intelligence, interest and motivation, technique / way of learning) have positive and significant influence on student's GPA, while external factor (family, school / campus, community, environment) and insignificant to the student's GPA. But simultaneously all the variables studied significantly influenced the student's GPA. This means that the variables of internal factors (health, intelligence, interests and motivation, techniques / learning methods) and external factors (family, school / campus, community, neighborhood) are appropriate or appropriate variables to explain variations in the student's GPA.
KAJIAN PROMOSI DALAM PEMBENTUKAN OPINI CALON MAHASISWA POLITEKNIK NEGERI SEMARANG Inayah, inayah -; Hermawan, Iwan -; Joga, Jozef Bambang Tri; Khakim, Luqman -
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.685 KB) | DOI: 10.32497/ab.v19i1.1260

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas bentuk media promosi dalam pembentukan opini calon mahasiswa Politeknik Negeri Semarang (Polines), dan mengetahui hubungan antara promosi dengan opini calon mahasiswa Polines. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif, dengan menggunakan responden sebanyak 90 calon mahasiswa Polines TA 2017/2018 yang dikelompokkan berdasarkan kriteria pola seleksi masuk yaitu melalui jalur undangan, jalur kerjasama, dan jalur ujian tulis. Penelitian ini menghasilkan bahwa dari ketiga media promosi yang paling efektif adalah personal selling,kemudian advertising, dan terakhir sales promotion dalam membentuk opini calon mahasiswa. Semakin banyak promosi mengenai informasi mengenai Polines yang diterima calon mahasiswa maka akan semakin positif pula opininya mengenai Polines
AUDIT CUSTOMER VALUE SISTEM INFORMASI AKADEMIK POLINES DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL DAN CUSTOMER SATISFACTION Wahyuni, Sri -; Setiawan, Andi -; Rustono, Rustono -; Azizah, Azizah -
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.072 KB) | DOI: 10.32497/ab.v19i1.1254

Abstract

Polines get bigger challenges and responsibilities to get better. The word "better" is of course measurable and measured by users or stakeholders, not by those who create and operationalize the program. This study suspects that there is room to be observed and investigated about the application of academic information system (SIA) Polines. The fundamental question to be answered is whether the Academic Information System (SIA) Polines includes a technology model that is good of fit (accepted) by users / stakeholders. Technology Acceptance Model (TAM) and Customer Satisfaction (CS) are two approaches that should be used to measure the performance of SIA Polines. Because in the end TAM will bring up Policy Acceptance Model (PAM). Sampling technique used in this research is accidental sampling method in this case that is Stakeholder ie student, lecturer and administration user of SIA Polines in Semarang and surrounding. As for the number of sample research is 100 samples. This research technique will use two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight in Structural Equation Modeling (SEM). The outline of the model in this research can give positive contribution for SIA Polines in an effort to realize Technology Acceptance Model (TAM), both in the form of suggestions of managerial implications and the formulation of the marketing and technology science. Managerial suggestions are directed to SIA Polines in formulating a Policy Acceptance Model (PAM) policy in the future.
PENGARUH MATERIAL COST DAN PRODUCTION LABOR COST PADA PENENTUAN HARGA JUAL PRODUK FRAME Tantri Ciptaning Pangesti; Suwardi - Suwardi; Yusmar Ardhi Hidayat
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (955.123 KB) | DOI: 10.32497/ab.v19i1.1263

Abstract

Selling price determination must be able to cover total costs, fluctuations of material cost and consider profit for company. PT Harrison & Gil Java Semarang needs to identify the components of production costs because of the increase in raw materials so that there is no efficiency in the raw materials. This research analyzes production net price determination and the influence of Material Cost and Production Labor Cost on the determination of selling price of PT Harrison & Gil Java Semarang. Path analysis is used in analyzing this research. Type of data that used is cross section from Februari to April 2018. The secondary data used in this research are material cost, production labor cost, production net price and selling price of frame products. Full costing method of production net price determination which consists of material cost and production labor cost. The result of data analysis states that Material Cost dan Production Labor Cost have positive influence toward Production Net Price. Futhermore, the influence of indirect effect for Material Cost towards Selling Price through Production Net Price is perfect mediation effect. Moreover, the highest value of elasticity for Production Net Price towards Selling Price which shows the cost efficiency. So, the company strives to focus on raw materials optimization and labor overtime restrictions for the cost efficiency.
DESAIN MARKETING CAPABILITIES PADA MIGRANT ENTREPRENEUR USAHA JASA “PANGKAS RAMBUT MADURA” Andi - Setiawan; Rustono - Rustono; Sri - Wahyuni; Rif'ah Dwi Astuti
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (752.123 KB) | DOI: 10.32497/ab.v19i1.1257

Abstract

The challenge of the Madura Hair Haircut Entrepreneurs in the barber industry is not small. The problem of competition in urgent Hair Haircut business industry must be investigated is the knowledge and improvement of marketing capability. Marketing capabilities is one model design that offers problem solving for Madura haircut business. Furthermore, this research proposes the problem of research that is How a structural modeling model describes the marketing capabilities of Madura haircutting business in the face of competition in the barber industry. The sampling technique used in this research is accidental sampling method in this case is Madura haircutting business in Central Java, especially Semarang and surrounding areas. As for the number of sample research is 100 samples. This research technique will use two approaches:       1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight in Structural Equation Modeling (SEM). The model outline in this research can give positive contribution to Madura  haircut business in order to realize competitive advantage, in the form of suggestions of managerial implications and the formulation of the marketing science. The managerial advice is aimed at Madura haircut business in formulating a management policy of competitive advantage in the future.
PENGARUH YOR DAN TOTAL BOR TERHADAP KINERJA OPERASIONAL PADA PT PELINDO III (PERSERO) TERMINAL PETIKEMAS SEMARANG Dhela Novita Anggrahini; Karnowahadi - Karnowahadi; Paniya - Paniya
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v19i1.1262

Abstract

This research aims to analyze the influence of total Yard Occupancy Ratio (YOR) and Total Berth Occupancy Ratio (BOR) on the operational performance at PT PELINDO III (Persero) Semarang Container Terminal. The technique of analysis used is multiple linear regression conducted with the Ordinary Least Square (OLS) test methods and Goodness of Fit Test. This research uses obtained secondary data from Semarang Container Terminal such as monthly report of the total Yard Occupancy Ratio (YOR), monthly report of total Berth Occupancy Ratio (BOR) and monthly report of operational performance. Based on the research that had been done, there is one significant factor with a significance level ???? = 0.05, either simultaneously or partially on the operational performance in Semarang Container Terminal, namely total Berth Occupancy Ratio (BOR). The results of F-test, shows that F sig. value about (0.000) < significance level (α = 0.05), it means that Total Yard Occupancy Ratio (YOR) and Total Occupancy Ratio (BOR) has significant affect on the operational performance at Semarang Container Terminal. Based on the result of t-test, partial total Berth Occupancy Ratio (BOR) has significant positive effect on the operational performance at Semarang Container Terminal with sig. value about 0.000 < ???? = 0.05 sig. Level and the coefficienct of 560,687 and the total Yard Occupancy Ratio (YOR) didn’t significantly affect on the operational performance at Semarang Container Terminal because it had a significant value (0.457) > sig. Level (???? = 0.05). While the Determination Coefficient (Adjusted R2) = 0.578 or 57.8%, it means that the operational performance at Semarang Container Terminal was 57,8% which was explained by Yard Occupancy Ratio (YOR) and Berth Occupancy Ratio (BOR). The rest of 42.2% were affected by any other factors outside the model.
PENGARUH BRAND IMAGE DAN CUSTOMER VALUE TERHADAP CUSTOMER SATISFACTION DAN DAMPAKNYA PADA BRAND LOYALTY PT. ARINDO JAYA MANDIRI SEMARANG Dila Nur Wahyuni Kumala Sari; Winarto - Winarto; Suryadi - Poerbo
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v19i1.1256

Abstract

This study aims to analyze the influence of brand image and customer value on customer satisfaction and its impact on brand loyalty of freight forwarding services at PT. Arindo Jaya Mandiri Semarang. The population in this study is all customers of PT. Arindo Jaya Mandiri Semarang, they are 40 exporters. The data collection method is census that is total customer of PT. Arindo Jaya Mandiri Semarang, they are 40 exporters. The data are used the brand image, customer value, customer satisfaction, and brand loyalty collected derived from the questionnaire. The methods of analysis is using multiple linear regression and analysis path. The result of multiple linear regression of this research indicate the existence of positive and significant influence between brand image to customer satisfaction, the existence of positive and significant influence between customer value to customer satisfaction on regression equation stage 1. But for regression equation stage 2 that is positive and significant influence between brand Image of brand loyalty, the positive and significant influence between customer value on brand loyalty, and the positive and significant influence between customer satisfaction on brand loyalty. While the results of analysis of this research path shows that the brand image and customer value directly affect customer satisfaction in the analysis path of stage 1. As for the analysis path of stage 2 shows that customer satisfaction directly affect brand loyalty, brand image and customer value have no effect directly to brand loyalty through customer satisfaction.

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