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Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 23, No 1 (2022): PEBRUARI 2022" : 8 Documents clear
Analysis of the Effect of Tax Knowledge Level and Service Quality on Taxpayer Compliance in KPP Pratama Semarang Gayamsari Katrina Maita Dewi; Suwardi - Suwardi; Sugiyanta - Sugiyanta
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3480

Abstract

The purpose of this research is determine the effect of tax knowledge and service quality on taxpayer compliance in KPP Pratama Semarang Gayamsari. The population used in this study is the individual taxpayer employees who are registered at the Pratama Semarang Gayamsari Tax Service Office with a total of 15,901 people. This study is conducted against 100 respondents using the Non-Probability Sampling method with the Incidental sampling technique. Data analysis used is the instrumental test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study indicate, that the level of tax knowledge and service quality has a positive and significant effect on taxpayer compliance. The results of the coefficient of determination show that the level of tax knowledge and service quality jointly contribute to taxpayer compliance by 32%. The remaining 68% of taxpayer compliance is influenced by other factors not examined in this study
Graduates of Applied Bachelor Study Program (D4) Marketing Management Positioning in Perspective of Industry Interest Trends as a Global Job Market Isnaini - Nurkhayati; Azizah - Azizah; Endang - Sulistyani; Winarto - Winarto; Febrina - I
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3473

Abstract

The Directorate General of Vocational Education of the Ministry of Education and Culture continues to make various kinds of breakthroughs to produce competent human resources according to the demands of the business world and the industrial world. One of the programs carried out is the upgrading D3 program become an applied bachelor or D4. Based on this, the Marketing Management Study Program, Business Administration Department, Politeknik Negeri Semarang, wishes to open an Applied Undergraduate Study Program (D4). However, at this time it is unknown how the positioning and trend of industrial interest towards graduates of the Applied Bachelor Study Program (D4) in Marketing Management. Therefore, it is necessary to find out whether the Applied Undergraduate Study Program (D4) Marketing Management Department of Business Administration Politeknik Negeri Semarang deserves to be opened from an industrial perspective so that later they will get awards and better careers because D4 graduates are already equivalent to S1. In this research, a survey was conducted with quantitative and qualitative analysis. The data sources of this research are companies that become the place for on the job training for third grade students, partner companies for the P3TV program of the Marketing Management Study Program and several other related companies that have the potential to absorb graduates of the Applied Bachelor Study Program (D4) in Management. Marketing. Based on the results of the research above, it can be seen that partially both positioning and interest have a significant effect on feasibility and simultaneously both positioning and interest have an effect on feasibility. Therefore, it can be concluded that the Applied Bachelor Study Program (D4) in Marketing Management deserves to be opened in the perspective of global job market trends because it has a high interest and positioning index.
The use of Digital Media and Social Media for UKM Temanggung in the era of the Covid-19 Pandemic Sandi - Supaya; Mardinawati - Mardinawati; Makmun - Riyanto
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3485

Abstract

The problem in this research is how to describe the use of digital media and social media in reaching the target market, promoting products, and in implementing marketing strategies.The purpose of this study is to describe the use of digital and social media in the marketing strategy of Temanggung SMEs in the Covid-19 era. Respondents consist of owners and managers of Temanggung SMEs whose products have been included in national, provincial, city or district level exhibitions. Primary primary data were collected through a questionnaire using a survey method. The data were analyzed using the average, the largest, the lowest scoring for each opinion from the respondents. From this study it was concluded that Temanggung SMEs in the era of the covid-19 pandemic very often used digital media and social media to reach the target market, and promote products. SEO, Twitter and Reddit are not used very often. Creation and publishing of content to attract customers' attention, use of media to understand problems, build long-term relationships with target markets, assist and provide advice to customers are not good criteria.
The Role of The Iconic Food Exposure Model: "Warung Tegal" (Warteg) Manuver in the Disaster of the Covid-19 Pandemic in Central Java, Indonesia Rif’ah Dwi Astuti; Sri - Wahyuni; Andi - Setiawan; Bagus Yunianto Wibowo
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3475

Abstract

The COVID-19 pandemic has caused a business in this case Warung Tegal (Warteg) to experience a decline in turnover of up to eighty percent. Warung Tegal (Warteg) as a business unit must change their business orientation to be able to operate under any conditions. This study analyzes the entrepreneurial orientation of companies (Warteg) in various different contexts. Given the existing literature on entrepreneurship, we depart from the hypothesis that the context in which a business operates determines the importance of each dimension comprising the multidimensional concept of entrepreneurial orientation, thereby moderating its influence on marketing performance. The sample for this study consisted of 205 small and medium-sized Warung Tegal (Warteg) companies in Central Java. We tested the hypothesis by measuring the moderating effect of context on the structural equation modeling technique. The results of this study found that the critical moderating role of Iconic Food Exposure strengthens the relationship between Iconic Food Exposure and mediates the relationship between Entrepreneurial Orientation, and Competitive Maneuverability, and that competitive strategy strengthens the relationship between Iconic Food Exposure and Marketing performance.
The Influence Domestic Investment and Foreign Investment on Economic Growth in Central Java (Period 1985-2020) Firsca Febrina Lusardi; Karnowahadi - Karnowahadi; Rustono - Rustono
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3476

Abstract

Investment is an important factor to development and support economics growth in a region. This study aims to determine the effect of Domestic Investment (PMDN) and Foreign Investment (PMA) on Economic Growth in Central Java. This study uses secondary data obtained from the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Jawa Tengah and Badan Pusat Statistik Provinsi Jawa Tengah using the documentation and literature study method, the time period used from 1985 to 2020. The total sample used was thirty-six. The analytical method used is multiple linear regression. The results of the analysis used were based on the Adjusted R2 test, Anova test (F test) and Partial test (t-test). From the results of the R2 value, the independent variables have an effect of 70.8% on the independent variable while the remaining 29.2% is influenced by other variables. Based on the partial test, the Domestic Investment (PMDN) variable has a significant effect on Gross Regional Domestic Product (GRDP) while the Foreign Investment (PMA) variable has no significant effect on Gross Regional Domestic Product (GRDP). Based on the presentation of the test results, the Regional Government can increase investment to support development so as to increase economic growth in the Central Java Province.
Improving Personal Financial Management through Financial Technology, Financial Capability, and Spiritual Intelligence as Intervening Variable Erlina Dewi Endah Amaliyah; Bayu Setyo Nugroho
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3477

Abstract

In this millennial era, we often hear the term of sandwich generation. Therefore, they are required to be able to manage their finance very well, so that all needs can be met. Not only for the sandwich generation, everyone should be able to manage their finance well to achieve financial freedom. There are various ways fo managing finance today, for examples using financial technology (FT), using financial education and being directly involved in financial activities (FC). In addition, spiritual intelligence (SI) or an attitude of self-introspection and self-control is also needed to maximized personal financial management. This study aims to find out how to improve personal financial management through FT, FC, and SI factors. The samples are 100 people in productive age who lived in Central Java. The data collection method used a combination of accidental and purposive sampling. Research questionnaires distributing through social media then analized using SEM PLS. The result show that FT and SI have an effect on PFM. It means that the perceived usefulness and perceive ease of use of using FT, self-introspection and self-control can affect a person’s ability to manage their finance. SI also has a quasi or partial indirect effect on PFM. However, FC have no effect on PFM and SI. Direct involvement in financial activities doesn’t affect a person’s ability to manage their finances. It also doesn’t affect the attitude of self-introspection and self-control. This shows that direct involvement in financial activities doesn’t guarantee a person’s ability to manage their finances
Influence of Green Marketing, Product Hygiene, and Brand Identity on Repurchase Intention Starbucks in Semarang City Halidazia Nuril Ahfa; Fatchun - Hasyim; Andi - Setiawan
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3478

Abstract

Starbucks Coffee is the largest coffee shop company in the world which is engaged in the food and beverage industry. This study aims to analyze the influence of Green Marketing, Product Hygiene, and Brand Identity on Repurchase Intention of Starbucks In Semarang City. Data collection methods used are questionnaires and literature review. The questionnaire used was the Agree-Disagree Scale with a scoring of 10 points (1-10) The sample collection method used is purposive sampling with 100 people of Starbucks consumers in Semarang. The analysis technique used in this research are vailidity test, reliability test, normality test, heteroscedastisity test, multicollinearity test, linearity test, multiple linear regression, t test, F test and coefficient of determination. The data in this study are analyzed with SPSS 25. Based on the results, Green Marketing (X1), Hygiene Product (X2), and Brand Identity (X3)  have a significant positive effect of Repurchase Intention Starbucks In Semarang City. This research is expected to be a solution to the problems that occurred during the COVID-19 pandemic by applying green marketing, product hygiene, and brand identity to improve Repurchase Intention so that Starbucks will get higher number consumers repurchase intention
The Role of Social Interaction and Attitude Toward Using in Online Learning during the Covid 19 Pandemic: An SDL Theory Perspective Andi - Setiawan; Saptianing - Saptianing; Riyadi - Riyadi
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3472

Abstract

The Covid-19 pandemic has created a situation that requires students to accept Online Learning as a consequence. Universities must turn barriers to online learning into an advantage for students. Our study draws on established Service-Dominant Logic (SDL) theory and literature to examine holistically how the value of online learning is perceived and co-created by two key stakeholders, namely professional service providers (Universities) and their clients in online learning (students). Therefore, this study aims to develop and test a conceptual model of the factors that influence student adoption of online learning systems, especially those built from easy-to-use variables. pleasure, social interaction, and user behavior. The data for this study were obtained from online questionnaire responses (n=179) and then analyzed using structural equation modeling. The results of this study confirm that the expansion of the SDL provides a useful theoretical model to help understand and explain the acceptance and use of technology (UTAUT) in online learning models. The results of this study also show that UTAUT is a factor that positively affects the variables of pleasure, social interaction, and attitude toward using.

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