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Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Published by Universitas Bina Sarana Informatika
ISSN : 14118629     EISSN : 25793314     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Cakrawala difokuskan kepada kajian dan keilmuan bidang Humaniora dan Sosial yang meliputi bidang Bahasa, Komunikasi, Sosial.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "Vol 21, No 2 (2021): September 2021" : 11 Documents clear
Elaborasi Penggunaan Istilah Covid-19 Terhadap Pemahaman Masyarakat Sri - Widiastutik
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.10936

Abstract

The COVID-19 pandemic that is threatening the world has caused anxiety for all parties, including the people in Denpasar City. Various attempts have been made to make the situation stable, one way is to share information within a positive elaboration terminology. The information is certainly delivered by foreign words that are currently so prevalent, and appears in one click through the Google search engine. In order to convey the intent and meaning that can be properly channeled to all levels of society, Policies related to handling the COVID-19 pandemic through the elaboration of several foreign terms such as lockdown, swab test, social distancing, etc. are required. This study aimed to find out how the foreign words can be well accepted by the community without risking the existence of Indonesian language. As a descriptive qualitative method, the main data is Covid terms that are informed to the public in Denpasar are collected using a polling technique through randomly distributing questionnaires and simulation. Finding data was used survey & observation methods, as well as documentation. It is hoped public can understand and implement the appeal as expected by the government, without reducing the existence of good and correct Indonesian.Keywords: elaboration, foreign words, covid term
Pengaruh Corporate Image Dan Perceived Value Terhadap Customer Loyalty Pada Jasa Gofood Jessica Allezsandra; Fanny Septina
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.10212

Abstract

The aim of this research is to examine influence of corporate image and perceived value towards gofood customer loyalty. This research is examined quantitatively. Data of this research is primary data collected through questionnaire, each question is represented in 1-5 likert scale. Population of this research is Surakarta society who has installed gojek apps, especially who has used gofood service. Number of sample of this research is 100 respondents. Data analysis method used in this research is multiple linier regression. Resulting that corporate image has a significant influence on gofood customer loyalty. In contrast perceived value doesn’t have significant influence on gofood customer loyalty.
Infodemik Covid-19 dalam Perspektif Jean Baudillard (Studi Kasus Berita Hoaks Covid-19 di Website covid19.go.id) Ignasius Liliek Senaharjanta; Shella Fendista Shella Fendista
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.10072

Abstract

Abstract - The development of Information Technology which has impacts on the ease of producing and accessing information has caused the rapid circulation of information in the community. However, the circulation of this information does not completely contain the truth. Hoax information is intentionally produced and spread to the public through various application platforms aimed to distorting the facts so that the information is believed to be the real truth. This condition can be seen from the ease people share the information they receive through their smart devices to a number of people closest to them or to groups or community wherr they participate in.            This research is a descriptive qualitative research. The data in this study was carried out by analyzing hoax news mapping data collected by the covid-19 handling task force through the covid19.go.id website obtained through the Indonesian Anti-Defamation Society (Mafindo). The news data and hoax information in the form of verbal and visual were analyzed with a qualitative content analysis approach to analyze how the hoax phenomenon during this pandemic was deliberately created and spread by the public.Furthermore, the results of the analysis are examined with the perspective of Jean Baudillard's simulacra and hyperreality.            The result shows that information as the main product of the information society is no longer dominated by information producers such as television and newspapers, but now anyone who has a device and is connected to the internet can produce information. The impact of this is that humans are trapped in false reality and dwell on duplication and superficiality. Keyword: information technology, hoax covid-19, simulacrum jean baudillard
EFEK KOMUNIKASI TAYANGAN HOROR YOUTUBE JURNALRISA TERHADAP SUBSCRIBERNYA Selvy Maria Widuhung
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.10510

Abstract

Vlogs or video blogs are becoming a trend in today's society, various types of shows can be easily watched on the Youtube channel. However, what is most interesting is the proliferation of horror content that has won a place in the hearts of Indonesians, along with the increasing production of horror films. One of the horror-themed vlogs with the most subscribers is Jurnalrisa which introduces the life of astral beings through a mediation mechanism. Uniquely, this show not only gives the audience a sensation of fear, but also educates them through the insights gained in interacting with supernatural beings, such as how powerful a prayer is, what happens in the next world when someone dies of suicide and many more. This study uses mass communication theory, which is seen from the cognitive, affective and conative or behavioral aspects to show positive effect on followers or customers after watching Jurnalrisa videos in their real life. Among them is the increased belief and understanding of a better life, realizing that we do live side by side with supernatural beings, and being more careful in living life in order to achieve happiness in the world and in the hereafter.
Analisis Pengaruh Harga dan Promosi Terhadap Tingkat Penjualan Pizza Hut di era Covid-19 Juliana Juliana; Amelda Pramezwary; Catherine Catherine; Hermawan Dwitama; Indah Sentia
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.9838

Abstract

Abstract-  This study aims to analyze the effect of price and promotion on the sales level of Pizza Hut in the Covid-19 era. This research is a basic research to fill the research gap in sales level studies. two hypotheses and tested using data collected from 150 respondents of pizza hut customers. This research is driven by the Covid-19 pandemic which has brought a downturn for companies in marketing products produced by these companies, especially companies in the field of food and beverage. Researchers use quantitative research with multiple linear regression analysis techniques to analyze how much influence the independent variables interact with. dependent variable. Researchers found that the variable that had the most significant influence on Pizza Hut sales in the Covid-19 era was promotion. The decline in Pizza Hut prices did have an effect on the increase in Pizza Hut sales but the effect was not too significant. This is due to the intense price competition to attract consumers' attention in this pandemic. Thus, it is evident that the Pizza Hut promotion strategy by attracting public sympathy can increase sales in the Covid-19 era.Keywords: price, promotion, sales level, covid-19
Strategi Komunikasi Bisnis OYO Hotels and Homes Indonesia Di Masa Pandemi Covid-19 Melalui Program Sanitized Stays Gan Gan Giantika
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.10637

Abstract

Abstract - The hotel industry is one of the industries that has a major contribution to the Indonesian economy. The COVID-19 pandemic, which has been ongoing since early 2019, has had a negative impact on various industries, including the hotel industry. Indonesia is one of the regions in the world affected by COVID-19. The hotel industry has experienced a very drastic decline in occupancy, therefore it is necessary to implement an appropriate and effective business communication strategy in order to stabilize the declining occupancy. The purpose of this research is to find out how the business communication strategy implemented by OYO Hotels and Homes Indonesia during the Covid-19 Pandemic through the Sanitized Stays Program. The method used in this research is descriptive qualitative method by collecting factual data based on observations, and documentation and literature relevant to this research. The results of the research and the conclusion that OYO Hotels and Homes Indonesia carried out business communication strategy activities through the Sanitized Stays program were in accordance with the objectives of the hotel, namely stabilizing occupancy during the Covid-19 pandemic.Keywords : Strategy, Communication, Business, Sanitized Stays Program
HUBUNGAN ANTARA HARGA DIRI DENGAN PERILAKU IMPULSIVE BUYING PADA REMAJA PENGGEMAR K-POP Nafeesa Nafeesa; Eryanti Novita
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.10319

Abstract

KPop is currently a trend for some teenagers. Most of these teenage Kpop fans feel that being a fan also has to collect various kinds of goods or what is commonly known as merchandise related to their idols. They assume that buying these items will make them true fans no matter what the price. They are willing to spend up to millions of rupiah to get their idol's original products such as albums, clothes, bags, pants, hats, bracelets and so on. Furthermore, this study will analyze the problem of high idol impulsive buying behavior in the adolescent community and determine the relationship between self-esteem and impulsive buying behavior in adolescents. This study will specifically examine whether there is a relationship between self-esteem and impulsive buying behavior in adolescents. This research will use Coopersmith's theory of self-esteem and Rook and Fisher's theory of impulsive buying, which is then examined in terms of its aspects and characteristics. Keywords : Teens, KPop Fans, Impulsive Buying, Self-Esteem
Interaksi Sosial Orangtua Pekerja Industri Dalam Fenomena Daycare Di Tambun Selatan Devy Putri Kussanti; Marlinda Irwanti Poernomo; Hayu Lusianawati
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.11262

Abstract

Apart from being a place to leave children when both parents work, daycare is also seen as a place for child protection and fulfillment that is suitable for parents of industrial workers, especially the existence of daycare not far from the work location so as to minimize the time to pick up and drop children from work to and from work. The social interaction that occurs between the parents of industrial workers and the community in South Tambun regarding the daycare phenomenon lies in the daily life of industrial workers who have erratic working hours and have to leave their children in daycare which is seen as a daycare for city people who can afford it. This study uses a descriptive qualitative strategy or method with an in-depth interpretation of field findings based on existing facts. This research tradition is a phenomenological tradition that focuses attention on the conscious experience of an individual and uses an interpretive paradigm that seeks to find explanations about social or cultural events based on the perspectives and experiences of the person or organization under study. Using a symbolic interactionism analysis knife, the research describes three concepts, namely Mind, Self and Society from parents of industrial estate workers who leave their children in daycare. 
REPRESENTASI PESAN MORAL DALAM FILM TILIK (ANALISIS SEMIOTIK ROLAND BARTHES) Intan Leliana; Mirza Ronda; Hayu Lusianawati
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.11302

Abstract

Recent films have attracted a lot of audiences, because many films have appeared with moral messages. This is evidenced by the number of films circulating by instilling the value of positive messages that are packaged in a concise, straightforward and interesting manner. So that many film makers have emerged to produce their works so that they can be watched by the public and can have a positive impact. Of the many films that are presented on the big screen, they have offered various colors in such a way, of course, adapted to the phenomena that are happening in society. Among them are the variety of films that are presented on the big screen, some are moral messages that are so constructive and in accordance with actual events in society, one of which is the short film “Tilik”. The research method used is qualitative in the form of semiotic analysis of Tilik Film Representations, this approach also allows researchers to use data as well as possible to be able to develop components of analytical, conceptual, categorical and flexible information. There are many signs in Tilik Film which have implied meanings. Director Tilik is very good at wrapping moral messages through the daily life of the village community through a film that only lasts 32 minutes, 34 seconds. These signs are displayed through several aspects such as the setting and setting of the film, shooting techniques, characters and dialogue between characters, scenes made by players, to the selection of the wardrobe of the characters in the film Tilik. These aspects then help build the film's storyline that produces moral messages. Keywords: representation, roland barthes semiotics, film
[Retracted] Kajian Dinamika Kesetaraan Gender Pada Film Ki dan Ka Widarti Widarti; Yasir Riady
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.11242

Abstract

[Retracted] Artikel ini ditarik editor in chief jurnal cakrawala karena terbukti telah melakukan plagiasi

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