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Jurnal Fakultas Ekonomi : OPTIMAL
Published by Universitas Islam 45 Bekasi
ISSN : 19782586     EISSN : 25974823     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Optimal: Jurnal Ekonomi dan Kewirausahaan adalah jurnal ilmiah yang bertujuan memajukan dan menyebarluaskan ilmu pengetahuan di bidang ekonomi, manajemen, dan kewirausahaan. Artikel yang dimuat berasal dari hasil penelitian adaptasi ilmu dan hasil pemikiran dari perkembangan ilmu yang dimaksud. Jurnal ini ditujukan kepada para pelaku ekonomi, mahasiswa , dan dosen. Jurnal ini terbit setiap dua kali dalam satu tahun. Jurnal ini terbit pertama kali pada tahun 2007 dan mengalami tidak terbit dari tahun 2012-2015. Terbit kembali tahun 2016 hingga sekarang.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan" : 5 Documents clear
PENGUJIAN TECHNOLOGY ACCEPTANCE MODEL (TAM) ATAS APLIKASI INTERNAL SOFTWARE MY QUICK ACCOUNTING SYSTEM (MY QAS) Lucyanda, Jurica
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

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Abstract

The purpose of this study is to examine the factors that determine intention of the accounting student to adopt internal software My Quick Accounting System (My QAS) in Economic Faculty of Islamic University ?45? BekasL To identify the factors that affect intention to adopt internal software using a research model based on Technology Acceptance Model (TAM), The respondent in this study that only the accounting students who have participated in accounting computer course. This study using the survey method for data collection (personally administrated questionnaires). The results indicate that the accounting: student?s intention to adopt My QAS determine by factors: perceived usefulness, perceived ease of use.
PENGARUH WAKTU DAN JENIS INDUSTRI PADA STRATEGI MANAJEMEN MODAL KERJA: SURVEY PADA INDUSTRI OTOMOTIF, GARMENT DAN MAKANAN DI BURSA EFEK JAKARTA Pramono, Joko; Khatimah, Husnul
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

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Abstract

Working capital inventories is strategic activity, total of working capital influence by choice of strategic organization. Research founding indicates that working capital ratio depend on industry but not on time and interaction of industries and time. This is suggested that firm must optimized the total working capital
ANALISIS CASHFLOW{ARM KAS) SEBAGAI SUMBER INFORMASI BAGI SERIKAT PEKERJA DI WILAYAH KABUPATEN/KOTA BEKASI Fajarwati, Diana
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

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Abstract

Statement of cash flows is the financial statement that provides information about the cash in flows and out flows from operating, investing, and financing activities during an accounting. The informatiom provided in a statement of cash flows, if used with related disclosures and the other financial statements, should help investors, creditors, and other to:l) Assess the enterprise?s ability to generate positive future net cash flows, 2) Assess the enterprise?s ability to meet its obligations, its ability to pay dividends, and its needs for external financing, 3) Assess the reasons for differences between net income and (associated cash receipts and payments, 4) Assess the effects on an enterprise?s financial position of both its cash and noncash investing and financing transaction during a period.
PENGARUH ATTRIBUTES RELATED TO PRODUCT, SERVICE DAN PURCHASE TERHADAP KESETIAAN MEREK (STUDI KASUS PERGURUAN TINGGI DI KOTA BEKASI) Hendrayanti, Endang; Rafiq, Muhammad
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

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Abstract

The aim of this research is to seethe influence of satisfaction-former to loyalty. The research method is descriptive-conclusive research. Multiple regression model is used to analysis the influence of attributes related to: product, servicef dan purchase to the brand loyalty. The result indicate that satisfaction have an big effect to loyalty. The satisfaction to the college influenced by attributes of related to courtesy, attention, consideration, sociability, ability of communications, amenity get information, reputation and interest Satisfaction will be reach by student when they can see and prove that college which their select really can print certifiable collegiate and accepted everywhere. After this, the student by itself will lick lips and become very loyal to college which their choose.
CUSTOMER VALUE SEBAGAI SUMBERDAYA INFORMASI BAGI PERUSAHAAN Pujihastuti, Isti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.579 KB)

Abstract

Buy a product or services is a process and are influenced many factors. ext customers satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected in value in use and possession value, that is the next level up in the hierarchy. The top level, customer achieve their goals and purposes to attach goal- based satisfaction. Customer value is a customer?s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer?s goals and purposes in use situations. There are many information in a organization. Customer value is one of this information that is used to marketing decisition making. An organization need to form the customer?s value because that is influence the customer?s satisfaction. And the next, customer?s satisfaction will influence the buying-decision.

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