cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Subchan
Contact Email
Muhammad Subchan
Phone
-
Journal Mail Official
jmas.unbari@gmail.com
Editorial Address
-
Location
Kota jambi,
Jambi
INDONESIA
J-MAS (Jurnal Manajemen dan Sains)
Published by Universitas Batanghari Jambi
ISSN : 2541688X     EISSN : 25416243     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
J-MAS (Jurnal Manajamen dan Sains) diterbitkan oleh Program Magister Manajemen Universitas Batanghari, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen. J-MAS (Jurnal Manajamen dan Sains) terbit sebanyak dua kali dalam setahun yaitu pada bulan April dan Oktober. Jurnal ini mempublikasikan artikel hasil penelitian dan artikel yang masuk hendaknya bukan hasil plagiat dan belum dipublikasikan di tempat lain. Artikel akan di review oleh reviewer dan hasilnya akan dikomunikasikan kepada penulis
Arjuna Subject : -
Articles 147 Documents
 1   2   3   4   5 
Search results for , issue "Vol 8, No 1 (2023): April" : 147 Documents clear
Pengaruh Perencanaan Sumber Daya Manusia terhadap Kinerja Dinas Kesehatan Kabupaten Karawang Dede Ratnaningrum; Sonny Hersona; Dede Jajang Suyaman
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.783

Abstract

This study aims to determine the effect of human resource planning on the performance of the Karawang district health office. The method used in this research is descriptive and verification with a quantitative approach, the sample used in this study is 50. The data analysis used in this research is simple regression analysis with hypothesis testing t test and f test. The results show that the coefficient of 0.288 means about 28.8%, then the HR Planning variable (X1) has a contribution to performance (Y) while the remaining 71.2% is explained by other factors not examined in this study (ε). Based on the results of research related to the influence of human resource planning on employee performance, the value of sig 0.000 is smaller than the alpha value, which is 0.05, it can be concluded that there is a partial effect of the variable human resource planning on employee performance. Based on the results of research related to the influence of human resource planning on employee performance, the value of sig 0.000 is smaller than the alpha value, which is 0.05, it can be concluded that there is a simultaneous influence of the variable human resource planning on employee performance.
Pengaruh Social Media Marketing, Store Atmosphere dan Electronic Word of Mouth terhadap Customer Loyalty Starbucks Kota Samarinda Fatma Azizah; Muhammad Fikry Aransyah
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1196

Abstract

This study aims to determine the effect social media marketing, store atmosphere and electronic word of mouth to customer loyalty Starbucks City of Samarinda. The sample selection technique uses purposive sampling with a sample obtained by 100 respondents. Data collection was carried out by distributing questionnaires at all Starbucks outlets in Samarinda City. The data that has been collected is processed using the SmartPLS 3.2.9 analysis tool with the SEM method. The results of this study indicate that there is a significant effect on store atmosphere to customer loyalty, electronic word of mouth have a significant effect on customer loyalty. Whereas, Social media marketing no significant effect on customer loyalty. 
Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan pada UMKM Cake Pisang Raja Impian Tuban Anggi Dian Lestari; Jojok Dwiridotjahjono
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.954

Abstract

This study was conducted with the aim of knowing and analyzing the marketing strategy in increasing sales volume in the UMKM Cake Pisang Raja Raja Impian Tuban business. The sampling method was carried out by purposive sampling by analyzing the 7P marketing mix strategy (product, price, place, promotion, process, people, physical evidence) and STP (segmenting, targeting, and positioning) that had been implemented. This research was analysed using a descriptive method using SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is used to evaluate the strengths and weaknesses of the company's internal environment as well as the opportunities and threats that are the company's external environment. SWOT analysis can produce several alternative strategies that can be implemented in making decisions for future businesses in order to develop and adjust to the business environment. The results of this study indicate that the UMKM Raja Banana Cake Dream Tuban business has Strengths 2.66 , Weaknesses 0.61 , Opportunities 2.10 , and Threats 0.72 . So that in the SWOT analysis diagram the UMKM Pisang Raja Impian Tuban Cake is in quadrant 1 (one) position which supports aggressive strategies on the various opportunities and strengths it has.
Analisis Contagius Effect Menggunakan Garch Model: Bukti dari Asia Tenggara Tuti Zakiyah; Arya Samudra Mahardhika
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1020

Abstract

This study aims to investigate the impact of the dynamic relationship dynamics during the Covid-19 pandemic between gold prices, oil prices and stock returns in Asean-5 countries related to the contatagion effect theory with evidence using GARCH Models analysis. The types of samples in this study are saturated samples, namely Gold prices, Oil prices, Composite Stock Price Index (Indonesia) JCI, Kuala Lumpur Composite Index/KLCI (Malaysia), Straits Times Singapore (STI), Securities Exchange of Thailand Index/SETI (Thailand). ), and the Philippine Stock Exchange/PSE (Philippines), during the Covid-19 pandemic, from March 11, 2020 to October 30, 2021, totaling 430 samples. The analytical technique used in applying the GARCH model in this study uses the Eviews 10 software program, with the results for the gold dependent variable the results state that the Indonesian Composite Stock Index (IHSG), Kuala Lumpur Composite Index (KLCI), STI (Singapore), Securities Exchange Thailand Index/SETI (Thailand), and Philippine Stock Exchange/PSE (Philippines), have a consistent relationship with the price of Gold, the contingent theory of effects is proven to occur in 5 countries in the sample. As for the dependent variable oil, the results state that the price of the oil price variable is only the theory of contingent effects, which has been proven to occur in 4 countries and has not been proven to occur in the Kuala Lumpur Composite Index (KLCI) Malaysia.
Pengaruh Pelatihan dan Motivasi Kerja terhadap Kinerja Pegawai dengan Kemampuan Kerja sebagai Variabel Intervening pada Dinas Tenaga Kerja dan Transmigrasi Kabupaten Tanjung Jabung Timur Ariyanto Ariyanto
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.932

Abstract

This study aims to analyze the description of training, work motivation, employee performance and work ability at the Office of Manpower and Transmigration of East Tanjung Jabung Regency and analyze the effect of training and work motivation on employee performance which is mediated by work ability at the Office of Manpower and Transmigration of Tanjung Jabung Regency East. The method used in this research is descriptive verification and quantitative methods. The data collection method in this study was a questionnaire. Questionnaire (questionnaire) is a list of written questions that have been formulated previously to be answered, usually in clearly defined alternatives. The population in this study were all employees with civil servant status at the Office of Manpower and Transmigration of East Tanjung Jabung Regency during the period this study took place, namely as many as 60 people. In this study using saturation or census techniques because all the population, namely as many as 60 people were used as research samples. The analysis tool used is PLS analysis. Based on the description of training, work motivation, employee performance and work ability at the Office of Manpower and Transmigration of East Tanjung Jabung Regency, job training shows the trained category, work motivation shows the very high category, work ability shows the very high category and employee performance shows the very good category . The results showed that training had no significant effect on employee performance, work motivation had a positive and significant effect on employee performance, work ability had no significant effect on employee performance, training had a significant effect on work ability, work motivation had a significant and positive effect on work ability, training had no effect significant effect on employee performance, work motivation has no significant effect on employee performance.
Pengaruh Likuiditas, Profitabilitas, Kebijakan Utang dan Pertumbuhan Penjualan terhadap Penghindaran Pajak Syarifah Muthmainah; Hermanto Hermanto
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.744

Abstract

The purpose of this study is to determine the determinants of tax avoidance such as liquidity, profitability, leverage and sales growth. This study utilizes information taken from the financial statements of manufacturing companies listed on the Indonesia Stock Exchange using a purposive sampling test method that meets the research criteria. The research period was taken for 6 years with a total of 330 data from 55 entities in the manufacturing sector. This study utilizes multiple linear analysis methods with secondary data types. The results of the study show that there is a simultaneous influence between liquidity, profitability, debt policy and sales growth on tax avoidance, there is no relationship between liquidity and tax avoidance, there is a negative relationship between profitability and tax avoidance, there is a positive relationship between debt policy and tax avoidance. positive sales growth on tax avoidance.
Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Awerness terhadap Keputusan Pembelian Pada Geprek Bensu Karawang Novita Karisma; Rafa Naufal Hanifah
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.830

Abstract

The increasingly advanced era makes the needs of each individual increase. In addition, the development of the times also greatly impacts the technology that changes very quickly from time to time. Now technology is born to make it easier for people to carry out their daily lives where we know that today's society wants everything to be instant. From this, companies must be able to understand how consumers make decisions to buy a product. This study aims to determine whether there is a significant influence of viral marketing, celebrity endorsers, and brand awareness on purchasing decisions at Geprek Bensu Karawang. The sampling technique uses Non Probability Sampling, namely the Incidental Sampling technique with a total of 30 respondents. The results of the study show that Viral Marketing, Celebrity Endorser, and Brand Awareness simultaneously have a positive and significant effect on purchasing decisions at Geprek Bensu Karawang, Viral Marketing partially has no significant effect on purchasing decisions at Geprek Bensu Karawang, Celebrity Endorser partially has a positive and significant effect on purchasing decisions at Geprek Bensu Karawang, Brand Awareness partially has a positive and significant effect on purchasing decisions on Geprek Bensu Karawang. 
Pengaruh Karakteristik Individu, Beban Kerja, dan Pengalaman Kerja terhadap Pengembangan Karir Pegawai Puskesmas Simpang Rusa Taufik Hidayat; Prayekti Prayekti; Kusuma Chandra Kirana
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.992

Abstract

This study aims to examine the effect of individual characteristics, workload, and work experience on the career development of employees at the Simpang Rusa Health Center, Belitung Regency. Integrated into its working area, the Puskesmas is an organizational unit related to health that fosters and provides services to the community as a whole. Puskesmas, like other organizations, need resources to achieve their goals. Human resources are one of the most important resources in the company. The key to the company's success in doing something is these resources. this analysis. using quantitative description method. used multiple linear statistical correlations to examine the relationship between the independent and dependent variables of the study. The results of this study indicate that, although work experience and workload have no effect on employee career development, characteristics have a positive impact on career development, partially and simultaneously. Individual characteristics, workload, and work experience all simultaneously have a positive impact on the career development of Belitung district health center employees. Conclusion: The findings of this study indicate that individual characteristics, workload, and work experience all simultaneously have a positive impact on employee career development.
Bagaimana Loyalitas Pelanggan Pengguna Pertamini di Kota Jambi? Raja Penungkunen Surbakti; Tona Aurora Lubis; Sigit Indrawaijaya
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1119

Abstract

This study aims to determine and analyze Brand image as Moderating Purchase Decision and Customer Satisfaction on Customer Loyalty of Pertamini Users in Jambi City. This study has a population of all people in Jambi City who have purchased motor vehicle fuel at least once at Pertamini. The analysis tool used in this research is SMART PLS. This study provides the following conclusions: The projected increase in purchasing decisions by product, price and location will increase customer loyalty which is reflected through recommendations, repetition and purchases between lines. Customer satisfaction is projected by service quality, emotional factors can increase customer loyalty which is reflected by recommendations, repetition and purchases between lines. Brand image which is described through recognition, reputation, user image and product image is not able to strengthen or weaken the influence of purchasing decisions projected by product, price and location instead of customer loyalty which is reflected by recommendations, repetition and inter-line purchases. Brand image which is described through recognition, reputation, user image and product image is able to weaken the influence of customer satisfaction which is projected by service quality and emotional factors so as to increase customer loyalty which is reflected through recommendations, repeat purchases and between lines.
Pengaruh Suasana Restoran, Kualitas Pelayanan dan Gaya Hidup terhadap Kepuasan Pelanggan Panda Hotpot and Grill Vendy Vendy; M. Khoiri
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.916

Abstract

The purpose of this research is to find out how the environment, food, and way of life at Panda Hotpot and Grill affect the happiness of its customers. The study sample size was 115 people, all of whom were randomly selected. Questionnaires were sent to collect information. Furthermore, SPSS version 25 is used to perform statistical analysis such as hypothesis testing, correlation analysis, multiple regression, and examination of classical assumptions and data quality. The test results represent that the atmosphere of the restaurant will certainly have a positive significance on customer satisfaction, with a t value of 2.615. Product quality will certainly have a positive significance on customer satisfaction, with the result t count 5,883. Lifestyle will certainly have a positive significance on customer satisfaction, with the result t count 2.469. Then simultaneously the atmosphere of the restaurant, product quality and lifestyle will certainly be able to have an influence on Panda Hotpot and Grill customer satisfaction by 62.5% according to the coefficient of determination data (R2). Based on these test results it can be concluded that the restaurant atmosphere will certainly be able to give a positive and significant impact, product quality will have a positive and significant impact and lifestyle will certainly be able to provide a positive and significant impact and simultaneously the restaurant atmosphere, product quality and lifestyle will certainly be able to give a positive and significant influence on customer satisfaction Panda Hotpot and Grill

Page 1 of 15 | Total Record : 147

 1   2   3   4   5 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 8, No 2 (2023): Oktober Vol 8, No 1 (2023): April Vol 7, No 2 (2022): Oktober Vol 7, No 1 (2022): April Vol 6, No 2 (2021): Oktober Vol 6, No 1 (2021): April Vol 5, No 2 (2020): Oktober Vol 5, No 1 (2020): April Vol 4, No 2 (2019): Oktober Vol 4, No 1 (2019): April Vol 3, No 2 (2018): Oktober Vol 3, No 1 (2018): April Vol 2, No 2 (2017): Oktober Vol 2, No 1 (2017): April Vol 1, No 1 (2016): Oktober More Issue