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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 6, No 4 (2001): Juli" : 8 Documents clear
ANALISIS PENGARUH ATRIBUT PRODUK DAN PROMOSI TERHADAP PERSEPSI KUALITAS MOTOR MEREK MILLENIUM (PRODUK MOTOR CINA) Waidi, Drajat Adhitya; S, Purbayu Budi
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.016 KB) | DOI: 10.14710/jbs.6.4.47-57

Abstract

Wrong custumer perception of a product can cause negative effect for it’s marketing, more over if that product is new product that trying to enter in market that has already been occupied by other product which have been already known cy costumer. If this situation continuos happens will affect the image of product it self, of course it is important to improve the perception toward the product so costumer perception becomes positive and finally will affect buying intention of costumer.                This research analyze the costumer perception on motor cycle product called Millenium which is produce in China, after the selected costumer assessing directly by following promotion campaign such as exhibition and test drive. Attributes, that are investigated, are costumer assesment on extrinsic attributess, promotion strategy toward quality perception that cause buying intention.
MEMASUKI PASAR EKSPOR : PERBEDAAN ANTARA EKSPORTIR SISTEMATIK DAN TIDAK SISTEMATIK Muhammad, Osman
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.67 KB) | DOI: 10.14710/jbs.6.4.26-34

Abstract

This paper discuses the characteristic of malaysian exporters which have ventured into new markets, The comparison is made between systematic and non systematic exporters. The result show that systematic exporters are more likely to be larger in size and they achieved better export performance compared to  their counterparts. The differences between systematic exporters and non systematics exporters can also traced to their sources of marketings strengths
ANALISIS BUDAYA PERUSAHAAN DAN PENGARUHNYA TERHADAP KINERJA KARYAWAN DI PT PURA BARU KUDUS Wibowo, Budi; Soewito, Soewito; Sugiyanto, FX
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1595.513 KB) | DOI: 10.14710/jbs.6.4.1-25

Abstract

Pengelolahan budaya perusahaan merupakan hal yang sangat penting bagi perusahaan karena kemampuannya dalam mempengaruhi kinerja dan turnover karyawan. pengaruh tersebut semakin besar dengan semakin kuatnya budaya perusahaan. Pengelolaan budaya perusahaan dim PT Pura Barutama menghadapi beberapa kendala, yaitu belum teridentifikasinya tingkat kekuatan budaya perusahaan, budaya apa saja yang berkembang dalam perusahaan dan bagaIMANA Pengaruhnya Terhadap Kinerja karyawan. Penelitian ini menganalisis kekuatan budaya perusahaan ideal pada PT Pura Barutama Kudus, budaya yang berkembang dalam perusahaan, variasi budaya antar kelompok karyawan dan pengaruh budaya terhadap kinerja karyawan. Sampel diambil dari karyawan yang mewakili 5 divisi, 4 lokasi geografis, 3 status dan 3 level manajerial dalam perusahaan. Alat analisis yang digunakan untuk menganalisis kekuatan budaya perusahaan yaitu analisis deskriptif dan matrik kekuatan relatif budaya. Identifikasi budaya yang berkembang dalam perusahaan dilakukan dengan analisis faktor. Variasi budaya perusahaan dianalisis dengan anova satu arah dan pengaruh budaya perusahaan terhadap kinerja karyawan dianalisis dengan regresi logistik.Hasil analisis terhadap kekuatan budaya perusahaan ideal yaitu 8 prinsip budaya pura, menunjukkan bahwa budaya perusahan ideal masuk dalam kategori tidak kuat dan kekuatan budaya bervariasi antar kelompok karyawan. Analisis faktor terhadap budaya yang berkembang dalam perusahaan berhasil mengindentifikasi tujuh dimensi budaya, yaitu budaya siap menghadapi tantangan, komitmen terhadap kepentingan bersama, kontrol longgar, perbaikan berkelanjutan, penyesuaian terhjadap lingkungan, otonomi kerja karyawan dan orientasi hasil. ketujuh dimensi juga mempunyai kekuatan yang bervariasi antar kelompok karyawan. Uji pengaruh budaya terhadap kinerja karyawan menunjukkan bahwa tiga dari tujuh dimensi budaya yang berkembang dalam perusahaan, yaitu siap menghadapi tantangan, perbaikan berkelanjutan, dan orientasi hasil, berpengaruh secara signifikan terhadap probabilitas tercapainya kinerja karyawan tinggi.
PERAN KOPERASI TERHADAP PEMBERDAYA EKONOMI RAKYAT DALAM UPAYA PENGEMBANGAN USAHA KECIL DI MASA KRISIS EKONOMI Sulistyorini, Utami Tri
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1241.934 KB) | DOI: 10.14710/jbs.6.4.81-100

Abstract

This research is based on assumption that cooperation contribution toward small entrepreneurs’ development has not been felt especially for the coop members. Based on this, the research is aimed at identifying how far cooperation contribution toward small entrepreneurs’ development, also identifying the variety of activies in that cooperation has the biggest contribution. Data is collected through purposive random sampling method. While data is analyzed with ANOVA model. The result of analysis shows that cooperation services and activities have satisfied almost all member and society of cooperation. However, the member and society’s Rural and Urban Cooperation differ in stating the cooperation’s activities, which satisfied them.Based on the cooperation’s activities which can satisfy both member’s and society Rural and Urban Cooperation can be defined the activities which the both cooperation has the biggest contribution. Those are; Capital Loan, Production and Marketing.
OPTIMALISASI FUNGSI SDM SEBAGAI UPAYA MENCIPTAKAN KEUNGGULAN KOMPETITIF BERKELANJUTAN Rahardja, Edy
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.566 KB) | DOI: 10.14710/jbs.6.4.58-66

Abstract

                Investasi dalam teknologi tampaknya hanya memberikan keunggulan yang terbatas. Pfeffer (1994) menyatakan bahwa mesin tidak melakukan apa-apa, yang sebenarnya adalah manusia. Konsekuensinya untuk membuat organisasi mempunyai daya kompetitif yang berkelanjutan (sustainable) dan sulit ditiru (immitability) adalah investasi dalam aspek SDM tidak dapat ditunda (Hani Handoko, 2000). Disadari bahwa ungkapan klise “manusia merupakan asset penting” ternyata masih kurang dihayati dibanyak organisasi. Mengapa demikian? Hal ini dapat disebabkan ketidakmengertian maknanya, atau orang yang ditugasi untuk mewujudkan kedalam tindakan tidak tahu bagaimana harus memulai. Bahkan mungkin implementasi dijalankan namun inersia-inersia budaya dan historis perusahaan membuat perubahan menjadi lambat.                Dalam praktik bisnis sering ditemukan isu-isu SDM masih cenderung diabaikan. Bahkan “competitive advantage” hanya dibahas dalam konteks perencanaan strategis yang meletakkan isu-isu SDM di latar belakang. Porter (11985) dalam pendekatan value chain masih meletakkan MSDM sebagai kegiatan pendukung. Dengan demikian seberapa mungkin MSDM mampu menempati peran utamanya tentu kembali pada seberapa besar MSDM mampu memberikan nilai kontribusi terhadap pengembangan keunggulan kompetitif berkelanjutan.                Tulisan ini mencoba menggali konsep yang terkait dengan optimalisasi fungsi SDM. Paparan diawali dengan formulasi integrasi perencanaan strategis dan fungsi SDM sebagai langkah awal strategi kompetitf, dilanjutkan dengan bagaimana memilih integrasi yang efektif dengan memperhatikan environmental fil, serta penjabaran strategi kompetitif dengan menggunakan pendekatan Portter dan upaya mempertahankan keunggulan kompetitif berkelanjutan melalui pengolahan SDM yang efektif. Tulisan ini ditutup dengan implikasi dan implementasi praktis strategi kompetitif, mampukah perusahaan menjabarkan dalam tataran praktis, prasyarat apa yang diperlukan dan bagaimana upaya mengatasi kendala yang muncul.                Tulisan ini mendasarkan kerangka konsep, sebagaimana terjabar dalam tampilan-1, bahwa integrasi perencanaan strategis dan fungsi SDM akan menghasilkan strategi kompetitif yang terintegrasi sesuai dengan sesuai dengan kondisi masing-masing perusahaan. Strategi kompetitif yang dilandasi dengan pengelolaan karyawan secara tepat akan dapat mempertahankan keunggulan kompetitif. Bukan hanya keunggulan kompetitif sesaat tetapi mampu mempertahankan sebagai keunggulan kompetitif berlanjutan. Demikian seterusnya sehingga dihasilkan suatu penegasan pentingnya mengelola SDM secara efektif dalam bentuk praktik manajemen strategi.
TRANSFER INFORMASI HARGA SAHAM-SAHAM YANG LISTING DI JAKARTA STOCK EXCHANGE DAN NEW YORK STOCK EXCHANG Wardani, Heni Setia; Wahyudi, Sugeng; Waridin, Waridin
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.17 KB) | DOI: 10.14710/jbs.6.4.35-46

Abstract

The stock price's information transfer between the stock exchanges which trading in dual listing stock will present information for the investor to evaluated the issuers prospect, because the information is a signal for the investor to make decision. When there is no obstacles against the information ditribution, the stock price's information transfer will work appropriately so that the information dissemination runs quickly. The distribution information here means thatb every investor receives the same information set. In fact, however, there were investor receiving information other than the others, so that thwe asymmetrical information generated., it was only some investors obtaining the suitable information. consequently the investor receiving this information could enjoy the ubnormal returns The rsearch utilized the listing stocks et the emerging and developed stock exchanges, because at present the investor tended to move their invesment strategy through the under-depeloved countries. in this research, the emerging stock exchange was jakarta stock exchange while the developed stock exchange was  new york stock exchange.This research intended to understand the movement direction of the stock price's information transfer and to detect the movement response of the stock price's information transfer from New York Stock Exchange to Jakarta Stock Exchange and/or on the contrary from Jakarta Stock Exchange to New York Stock Exchange.In reach of this study census was applied as the reserach method because all population members became the research  objects. The relevant population  comprised all issuers performing the listing at  New York Stock Exchange and Jakarta Stock Exchange. The secondary data involving daily data of the stock price, exchanges rates, Jakarta Composite Index , and Dow Jones Industrial index stemmed From Bisnis Indonesia Daily News during 1999 was used within this research.  The analysis tool used in this was ordinary linear regression to know the movement direction and response of stock price's information transfers.Based on this research it was found that the stock price's information transfer running to two directions, from New York Stock Exchange to Jakarta Stock Exchange even so from Jakarta Stock Exchange to New York Stock Exchange and the stronger impact moved from Jakarta Stock Exchange to New York Stock Exchange.
RESENSI BUKU: MANAJEMEN "FAST FOOD" A LA CARTE Harto, Prayogo P.
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.729 KB) | DOI: 10.14710/jbs.6.4.101-103

Abstract

Stan Shih, pendiri dari CEO Aser melalui bukunya ini mengungkapkan berbagai kiat-kiatnya dalam membesarkan Aser Group Melalui tiga strategi manajemen utama; "fast food" ala Mc Donald; model organisasi "client -server"; dan konsep "merek global, sentuhan lokal'; Acer mengjukir-balikan konsep-konsep menajemen baku ynag selama ini kita kenal. Siapa yang pernah menyangka anak bawang dari Taiwan bisa mengerogoti gajah-gajah komputer Amerika, Eropah, dan Jepang. Stan Shih bukan sedang bermimpi saat Acer menjadi salah satu raksasa di bisnis teknologi informasi yang menakutkan bagi raksasa-raksasa bisnis lain, sekelas IBM dan Compaq.
DETERMINANTS OF SALES PERSON PERFORMANCE Noor, Naseer; Ramayah, T.; Wahabi, Mohd. Ameen SMA Abdul
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (804.192 KB) | DOI: 10.14710/jbs.6.4.67-80

Abstract

This study examines the relationship between aptitude, skill level, role perception and personal factors toward salesperson performance. The bulk of the earlier research has been conducted in the developed countries, mostly American environment. A sample of 103 respondents were used in this study. The three independent variables investigated, all of them, skill/ role perception, aptitude and personal factors turned out to be significantly related to the salesperson performance. Skill/role perception is found to be the most important variable in explaining the variance in salesperson performance. The results of this study would enhance the understanding of the determinants of salesperson performance for organizations in Malaysia which could be used as a guide line to increase their salespersons’ performance. At the same time, it is also hoped that this study will encourage further marketing studies that are still comparatively lacking in Malaysia.

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