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An-Nida : Jurnal Komunikasi Islam
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 20853521     EISSN : 25489054     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
An-Nida : Jurnal Komunikasi Islam is a journal published by the faculty of da'wah and communication at Unisnu Jepara, aimed at creating and expanding innovations in the concepts, theories, paradigms, perspectives and methodologies of da'wah and communication, by publishing the results of research and other scientific papers, including the results of adaptations and books. -review related to Islamic da'wah and communication.
Arjuna Subject : -
Articles 119 Documents
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Perempuan dan Kontes Kecantikan Rhesa Zuhriya Briyan Pratiwi
An-Nida : Jurnal Komunikasi Islam Vol 10, No 2 (2018)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an.v10i2.785

Abstract

Women and beauty, are certainly two things that are difficult to separate. The expansion of a number of beauty contests seems to be an event as well as a forum for women to display their ability to achieve a "beautiful" conception according to certain criteria. For this reason, this paper attempts to analyze qualitatively how the image of women is determined in the construction of beauty that shaped socially. Through analysis of literature, this paper attempts to explain how women are represented in a number of beauty contest, both national and international, on packaging the beauty in all aspects is the highest achievement for a woman. However, the construction of women's image in the beauty context ultimately leads to the commodification of women's bodies which should become their autonomy.
Meredupnya Media Cetak, Dampak Kemajuan Teknologi Informasi Budi Arista Romadhoni
An-Nida : Jurnal Komunikasi Islam Vol 10, No 1 (2018)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an.v10i1.741

Abstract

The closing of national and international print media is the impact of technological development today. Print media is faced with the high cost of production and the change of society using mass media to seek information. Invention Information technology and communication that allows all forms of information to digital create a major impact on the media, especially print media. Online media provides a new color for the press and news readers, the news is fast, easy to access, and cheap. Media that can not keep up with technology will be closed.
KOMUNIKASI DAKWAH KH. MOCH. IMAM CHAMBALI DALAM TAYANGAN “PADHANGE ATI” JTV SURABAYA 2015 Noor Rahmah
An-Nida : Jurnal Komunikasi Islam Vol 8, No 1 (2016)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an.v8i1.765

Abstract

Da'wah is very dependent on communication. Submission of da'wah needs the existence of forms, processes and communication techniques for the success of these activities. The event "Padhange Ati" in JTV Surabaya is one of the programs that raised the da'wah preaching filled by preachers from East Java KH. Moch. Imam Chambali and also a presenter Abah Topan. The program is one of the da'wah media communication. The purpose of this study is to find out how the communication propagation KH. Moch. Imam Chambali in the show "Padhange Ati Blusukan" JTV Surabaya. This type of research is descriptive qualitative. Data collection by observing form, process and communication technique of da'wah in three video Padhange Ati Blusukan, then analyzed descriptively qualitative. The result of this research is the form of communication of da'wah done by KH. Moch. Imam Chambali is a small group communication and mass communication of television media. KH. Moch. Imam Chambali uses the primary communication process using symbols of language and gestures. The communication technique used is persuasive communication in the form of arrangement, integration and reward, and informative communication which is in the definition, description and demonstration.
QASIDAH BURDAH IMAM AL-BUSHIRI; MODEL ALTERNATIF DAKWAH PESANTREN Ulin Nihayah
An-Nida : Jurnal Komunikasi Islam Vol 7, No 1 (2015)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an.v7i1.289

Abstract

Dakwah merupakan kegiatan menyeru untuk kebaikan, menjauhi kemungkaran. Pesantren sebagai salah satu lembaga dakwah pada umumnya menggunakan teknik dakwah dengan retorika. Sebagai solusi alternatif, saat ini dakwah menggunakan formulasi dengan menggunakan syair, salah satunya qasidah burdah. Burdah merupakan syair indah yang ditulis oleh Imam Al-Bushiri. Isinya mengandung nilai-nilai yang beragam, mulai dari pembukaan yang berisi tentang perwujudan rasa cinta kepada Rasullah, nasihat untuk menjaga hawa nafsu, hingga penutup yang berisi doa. Kata kunci: qasidah, alternatif, dakwah Dakwah is an activity calling the goodness and avoiding the badness. The Islamic boarding school, as one of Dakwah institutions, generally uses Dakwah technique by using rhetoric. As an alternative solution, nowadays Dakwah uses the poem formulation, called Qasidah Burdah. Burdah is beautiful poem written by Imam Al Bushiri. The content of his poem contains many values. The opening of this poem contains the love expression to Rasullullah and the advice for keeping Hawa Nafsu. Then, the closing of his poem contains the prayer. Keywords: Qasidah, alternative, Dakwah
Strategi Komunikasi Antar Umat Beragama dalam Menumbuhkan Ukhuwwah Wathaniyyah di Desa Plajan Kecamatan Pakis Aji Kabupaten Jepara Syamsul Ma'arif
An-Nida : Jurnal Komunikasi Islam Vol 7, No 2 (2015)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an.v7i2.758

Abstract

This paper purposed to unveil a communication strategy in building ukhuwwah Wathaniyyah in Plajan Pakisaji Jepara. With using the method of observation, interviews, documentation and the case study method, Writer tries to find a comprehensive explanation of the different aspects of an individual, group, organization (community) program or a social situation. The results showed that the most effective communication strategy, there are three groups, namely communication, organizational communication, and personal communication between cultures. Ukhuwwah supporting factors that is have been created since the first, the friendliness of the people, and the preservation of mutual cooperation in the community. Obstacles of inter-religious communication is fanatical and selfish, which is usually influenced by the people who have influence in the community.
MENUJU DAKWAH HUMANIS; ASIMILASI HORIZON SEBAGAI ISTIMDA Abdul Wahab
An-Nida : Jurnal Komunikasi Islam Vol 6, No 1 (2014)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (105.567 KB) | DOI: 10.34001/an.v6i1.170

Abstract

Abstract This paper was seeking to rediscover the fundamental view of al-Qur??an about who exactly had the responsibility to preach. Furthermore, what should be preached, including the procedures used.in QS. An (3): 104 and an-Nah}l (16): 125 had been considered representative verses to represent the views of al-Qur??an relating to those questions. Horizon assimilation belongs to H.G Gadamer used as a theoretical framework that was expected to place the classical spectrum interpretation and contemporary needs proportionately. Through unification between the classical and contemporary horizon to those verses, it was not only finding the answer of those questions, but also revealing a meeting point that preaching did not need to show the rigid and horrible face of Islam but humanist preaching was based on universal values that not eliminate the various cultural wisdom and not refuse the developing era. Keyword: assimilation, horizon, humanist, preaching Tulisan ini berupaya menemukan kembali pandangan fundamental al-Qur??an tentang siapa sebenarnya yang memiliki tanggungjawab untuk berdakwah, lebih jauh atas apa yang harus didakwahkan, berikut juga tata cara yang digunakan di dalamnya. QS. An (3): 104 dan an-Nah}l (16): 125 dipilih karena diasumsikan cukup representatif mewakili pandangan al-Qur??an terkait dengan beberapa pertanyaan itu. Adapun asimilasi horizon milik H.G Gadamer digunakan sebagai kerangka berpikir yang diharapkan mampu mendudukkan spektrum penafsiran klasik dan kebutuhan kontemporer secara proporsional. Melalui penyatuan cakrawala penafsiran klasik dan horizon saat ini terhadap kedua ayat itu, selain jawaban atas beberapa pertanyaan di atas, terungkap juga satu benang merah bahwa tidak seharusnya dakwah menampilkan wajah Islam yang kaku dan mengerikan, melainkan dakwah humanis berbasis nilai-nilai universal yang tidak membunuh ragam kearifan budaya serta tidak menolak perkembangan zaman. Kata kunci: asimilasi, horizon, humanis, dakwah
MEMBEDAH STRATEGI KAMPANYE PILGUB JAWA TENGAH 2013 DUET GANJAR PRANOWO-HERU SUJATMOKO Supadiyanto Supadiyanto
An-Nida : Jurnal Komunikasi Islam Vol 5, No 2 (2013)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.138 KB) | DOI: 10.34001/an.v5i2.165

Abstract

Abstract Victory pair Ganjar Pranowo-Heru Sujatmoko are only carried by PDI Perjuangan duet Hadi Prabowo Murdono (coalition PKS, PKB, Gerindra, PPP, PKNU, Hanura) and Bibit Waluyo-Sudijono Sastroatmojo (a coalition of the Democratic Party, the PAN, the Party Golkar) in Central Java Governor Election 2013 to a very interesting political phenomenon perusal of political communication. The above facts can break the thesis that the steps form a coalition between the political parties in the democratic party five years, did not ensure victory for candidates contesting. Precisely solidity of a political party supported by the network infrastructure capable of defeating an opponent that is brought by a coalition of political parties that risky, no relationship is solid and easy to crack. This study is a qualitative research study of literature (literature study). Research conducted since the date of May 26 to July 7, 2013. Results showed that the campaign team Ganjar Pranowo-Heru Sujatmoko have to segment the electorate and political positioning accurately, faster, and more coordinated, making it easy to get the number of voters is greater than the two other competitors. Keyword: strategy, campaign, central java gubernatorial elections Kemenangan pasangan Ganjar Pranowo-Heru Sujatmoko yang hanya diusung oleh PDI Perjuangan atas duet Hadi Prabowo-Don Murdono (koalisi PKS, PKB, Partai Gerindra, PPP, PKNU, Partai Hanura) dan Bibit Waluyo-Sudijono Sastroatmojo (koalisi Partai Demokrat, PAN, Partai Golkar) dalam Pemilihan Gubernur Jawa Tengah 2013 menjadi fenomena politik yang sangat menarik menjadi bahan kajian komunikasi politik. Fakta di atas bisa mematahkan tesis bahwa langkah melakukan koalisi antar partai politik dalam pesta demokrasi lima tahunan, ternyata tidak menjamin kemenangan bagi kandidat yang bertarung. Justru soliditas dari sebuah partai politik yang didukung oleh jaringan infrastruktur mampu mengalahkan lawan yang diusung oleh partai politik koalisi yang riskan, tidak solid dan mudah retak hubungannya. Penelitian ini adalah penelitian kualitatif dengan kajian pustaka (studi literatur). Penelitian dilakukan sejak tanggal 26 Mei-7 Juli 2013. Hasil penelitian menunjukkan bahwa tim sukses pasangan Ganjar Pranowo-Heru Sujatmoko telah melakukan segmentasi pemilih dan positioning politik secara tepat, cepat, dan lebih terkoordinasi, sehingga mudah mendapatkan suara pemilih dengan jumlah lebih besar dibandingkan dengan dua kompetitor lain. Kata kunci: strategi, kampanye, pemilihan gubernur Jawa tengah
RE-BRANDING STARBUCKS; PENGUATAN MEREK ??LOGO TANPA NAMA? Kheyene Molekandella Boer
An-Nida : Jurnal Komunikasi Islam Vol 6, No 2 (2014)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.712 KB) | DOI: 10.34001/an.v6i2.227

Abstract

Abstract Keywords Logo Without A Name, Rebranding, Starbucks Coffee. Starbucks coffee as the leader of the world??s coffee drinks showed their strength of the company. The branding is a way that used to change the image of the exclusive coffee shop. Eliminate the identity of the words ??Starbucks Coffee? on the Starbucks logo makes a play on the company??s trademark Nikes that equally uses the logo without the name. Rebranding of the Logo was actually focus on the expansion that they served some products such as tea, breads and other products. The controversial issue that Starbucks changed the logo got a lot of guff from their loyal consumers, but they believe that is the right deci- sion to provide the best services to the consumers. Presents the new innova- tions are step to expand their market segmentation. In this paper, the author reviewed on the effectiveness of the chronological change of the Starbucks logo as the logo without a name. Abstrak Starbucks coffee sebagai leader minuman kopi dunia menunjukan keseriusannya untuk mengembangkan sayap perusahaanya. Melakukan rebranding adalah cara yang digunakan starbucks untuk merubah image dulu yang terkenal dengan kopi ??ekslusifnya?? kini menjadi perusahaan yang tidak hanya menjual kopi belaka. Menghilangkan identitas tulisan ??Starbucks Coffee? pada logo membuat Starbucks bermain layaknya merek dagang pada perusahaan sepatu Nike yang sama-sama menggunakan logo tanpa nama. Di balik rebranding logo tanpa nama tersebut sebenarnya fokus Starbucks adalah untuk melakukan ekspansi dengan produk dagangnya seperti menjual teh aneka roti dan produk lainnya. Kontrovensi perubahan logo Starbucks sempat mendapatkan banyak protes dari konsumen setia mereka, namun di balik itu semua pihak Starbucks yakin ini adalah keputusan tepat yang bertujuan untuk memberikan pelayanan terbaik kepada konsumen mereka. Menghadirkan inovasi-inovasi terbaru bagi Starbucks adalah langkah baru untuk semakin memperluas segmentasi pasar mereka. Dalam paper ini, penulis akan mengulas tentang efektivitas kronologis perubahan logo Starbucks sebagai Logo Tanpa Nama. Kata kunci: Logo Tanpa Nama, Rebranding, Starbucks Coffee.
PERAN PERGERAKAN MAHASISWA ISLAM INDONESIA (PMII) KOTA SALATIGA DALAM MENYEBARKAN NILAI-NILAI ISLAM NUSANTARA Ahmad Wasi'; Muna Erawati
An-Nida : Jurnal Komunikasi Islam Vol 11, No 1 (2019)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.811 KB) | DOI: 10.34001/an.v11i1.937

Abstract

This research is aimed at finding out: 1) PMII roles of Salatiga in 2017 in order to spread values of Islam Nusantara; 2) the inhibing and supporting factors faced by PMII of Salatiga in spreading the values. To get the data needed in this study, the researcher used qualitative descriptive methodology by using library and field research. This result of this study showed that spreading the values of Islam Nusantara consists of two roles named formal and informal roles. While the supporting factors in spreading the values of Islam Nusantara are: a) the number of seniors of PMII became lecturers at the two campuses;b) the large number of Islamic boarding schools around two campuses that have a commissariat of PMII; c) many members who become santri, are affiliated with campus internal organizations; and d) the majority of members are NU backgrounds. while the inhibiting factors are as follows: the number of campuses in Salatiga is relatively few , there are only two Islamic universities around Salatiga, the number of members and administrators are unequal, and the lack of capacity of the committee, and they lulled by the big name of NU.
IMPLIKASI OBAT KUAT ??EXLA? TERHADAP KEBIJAKAN MEDIA DAN KONSTRUKSI BUDAYA POPULER-GENDER Supadiyanto Supadiyanto
An-Nida : Jurnal Komunikasi Islam Vol 6, No 1 (2014)
Publisher : Fakultas Dakwah dan Komunikasi Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.589 KB) | DOI: 10.34001/an.v6i1.176

Abstract

Abstract Advertising had become an integral part of the mass media industries (including print media). The rise of strong potion advertisement were displayed in a variety of "yellow newspapers" attracted the interest of researchers to conduct studies. This study was conducted by reviewing the literature on the strong potion advertisement brand "Exla" contained in SKH Merapi Pembaruan of August 13, 2013 edition. As a result, the content of this advertisement just made women as a tool of capitalism and patrialism in cemented the man power. The woman in the advertisement, "Exla" was only used as an object for the benefit attention devoted for men in the strong potion industry. Conceptually, the purpose of making strong potion, "Exla", was not really to satisfy the sexual needs of their wives or women. But it was to satisfy the sexual needs of the men themselves. This showed that the domination of men over women was implemented in "Exla", a strong potion advertisement. Keywords: advertisement, media policy, culture construction Iklan sudah menjadi bagian yang tidak bisa terpisahkan dalam industri media massa (termasuk media cetak). Maraknya iklan obat kuat yang terpajang di berbagai ??koran kuning? menarik minat peneliti untuk melakukan kajian. Penelitian ini dilakukan dengan melakukan kajian pustaka terhadap iklan obat kuat merek ??Exla? yang termuat di SKH Merapi Pembaruan edisi Selasa Wage, 13 Agustus 2013. Hasilnya, konten iklan obat kuat "Exla" sekadar menjadikan kaum wanita sebagai alat kapitalisme dan patrialisme dalam mengokohkan kekuasaannya. Sosok wanita dalam iklan obat kuat "Exla" hanya dijadikan sebagai alat penarik perhatian bagi kepentingan industri obat kuat yang dikhususkan bagi kaum pria. Secara konseptual, tujuan pembuatan obat kuat "Exla", sesungguhnya bukan untuk memuaskan kebutuhan seksual para istri atau kaum wanita. Namun lebih bertujuan untuk memuaskan kebutuhan seksual dari kaum pria sendiri. Hal ini menunjukkan bahwa dominasi kekuasaan pria atas wanita, terimplementasikan dalam iklan obat kuat merk ??Exla?. Kata kunci: iklan, kebijakan media, konstruksi budaya

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