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Contact Name
Adi Permadi
Contact Email
jmm.unram@gmail.com
Phone
+6287865692839
Journal Mail Official
jmm.unram@gmail.com
Editorial Address
Jalan Majapahit No 62 Kota Mataram, Nusa Tenggara Barat
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Published by Universitas Mataram
ISSN : 26217902     EISSN : 25483919     DOI : DOI: 10.29303/jmm.v6i3.222
- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management
Articles 296 Documents
ANALISIS FAKTOR YANG MEMPENGARUHI MAHASISWA MEMILIH FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM Junaidi Sagir; Alamsyah A B; Emilia Septiani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 4 (2021): JMM November 2021
Publisher : Master of Management, Mataram University

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Abstract

  The Universities are facing a touggh competition amongst each others to attract the maximum number of eligible candidates. This paper examines the influence  facors those are considered by students in making decisions in choosing a higher education for  their studies. This research was conducted on new undergraduate students of the 2020 Faculty of Economics and Business, Mataram University, with 100 respondents who were taken proportionally. There are 10 variables studied in this study, namely: reference group, family, social class, campus location, image of study program/faculty, job opportunities, educational facilities, education costs, accreditation status and promotion/communication. The results of the analysis show that from the 10 variables studied previously, they turned into 2 new variables, namely: campus attributes and social interactions which were able to explain up to 70.2% of the total variables studied. Keywords: factor analysis, campus attributes and  social interaction
PENGARUH FAKTOR-FAKTOR BRAND EQUITY TERHADAP BRAND TRUST PRODUK AMDK MEREK AQUA (STUDI PADA PELANGGAN DI KABUPATEN LOMBOK TIMUR). Bambang Triaji
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

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Abstract

The aims of this reasearch are to know how the dimesions of brand equity which consists of brand awareness, brand associations, perceived quality and brand loyalty have partially and simultaneously influences with brand trust for AQUA mineral water customer’s in Kabupaten Lombok Timur. Data collections was carried out with interviews and questionnaires and sampling method in this research use non probabilty sampling-purpose sampling methods. The number of samples are 95 customers who always buy AQUA mineral water in Kabupaten Lombok Timur. Data analysis was performed using simple linear regression and multiple linear regression. The results in this research shows that the dimensions of brand equity (brand awareness, brand associations, perceived quality and brand loyalty) partially and simultaneously have some significant influences with brand trust. Keywords : Brand equity, Brand awareness, Brand associations, Perceived quality, Brand loyalty, Brand trust.
PENGARUH ONLINE SHOPING EXPERIENCE TERHADAP LOYALITAS KONSUMEN MENGGUNAKAN SHOPEE DENGAN CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING Maulidya Sofiani; Sulhaini; Junaidi Sagir
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

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Abstract

Penelitian ini bertujuan untuk menguji Pengaruh variabel Online shopping experience terhadap Loyalitas Konsumen menggunakan Shopee dengan Customer trust sebagai variabel intervening. Populasi dalam penelitian ini adalah masyarakat Indonesia yang pernah menggunakan Shopee minimal 2 kali dengan, sampel dalam penelitian ini menggunakan 100 sampel. Teknik pengambilan sampel dengan metode non probability sampling. Sementara analisis data menggunakan PLS-SEM atau Structural Equation Modeling dengan Partial Least Square, menggunakan tools SmartPLS 3.3.3. Hasil penelitian ini menunjukkan Online shopping experience berpengaruh positif dan signifikan terhadap Customer trust, Customer trust berpengaruh positif dan signifikan terhadap Loyalitas Konsumen, dan Online shopping experience berpengaruh positif dan signifikan terhadap Loyalitas Konsumen. Keywords: Online shopping experience, Customer trust and Loyality
PROYEKSI KEBANGKRUTAN PADA PERUSAHAAN INDEKS LQ45 DI BURSA EFEK INDONESIA Anwar Anwar; Nurman; Zainal Ruma; Sitti Hasbiah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

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Abstract

This study aims to determine financial distress with the Altman Z-score, Zmijewski, and Grover models to predict bankruptcy in LQ45 Index Companies on the Indonesia Stock Exchange. The population of this research is all issuers or publicly listed companies whose shares are consistently included in the LQ45 Index on the Indonesia Stock Exchange for the 2017-2020 period. Sampling using the purposive sampling method. Data collection is done by using documentation techniques. The results of calculations based on the Altman Z-Score model on LQ45 Index companies during the 2017-2021 period obtained eight companies in the gray area and two companies in the distress area, namely PT. XL Axiata Tbk and PT. Jasa Marga (Persero). Meanwhile, using the Zmijewski model, four companies were categorized as experiencing financial distress during the 2017-2020 period, namely PT. Bank Central Asia Tbk, PT. Bank Negara Indonesia (Persero) Tbk, PT. State Savings Bank (Persero) Tbk, PT. Bank Mandiri (Persero) Tbk. Based on the results of the calculation of financial distress with the Grover model, two companies are categorized as experiencing financial distress, namely PT. XL Axiata Tbk and PT. Jasa Marga (Persero). Keywords: Financial Distress, Altman Z-Score, Zmijewski, Grover
BANK PERKREDITAN RAKYAT PILIHAN NASABAH SAAT PANDEMI COVID-19 I Nyoman Nugraha Ardhana Putra; Budi Santoso; Lilik Handajani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

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Abstract

This study aimed to analyze the differences in profitability and operational efficiency before and during the COVID-19 pandemic in rural banks. It is interesting, and when all industries experience a decline, BPRs can still survive by posting positive profits. This quantitative research with a comparative research type compares the profitability and efficiency of Rural Banks (BPR) in West Nusa Tenggara before and during the pandemic. The output is essential in providing model recommendations so that BPRs in NTB survive during a pandemic and can continuously serve the community and MSMEs in alleviating poverty according to the leading areas of poverty alleviation and the top topic of the study of capital schemes. The research location is at Rural Banks in West Nusa Tenggara (NTB) Province from the end of 2019 to mid-2020. The analytical tool used is the t-test (differentiation test) of 2 paired samples. This research shows the ability of BPRs to survive and generate profits during a pandemic. Key Words: Profitability, Efficiency, Pandemic Covid-19 and Rural Banks.
MENINGKATKAN KEPUASAN KERJA MELALUI MOTIVASI, KEPEMIMPINAN DAN LINGKUNGAN KERJA Ida Ayu Oka Martini; I Gusti Ayu Wirati Adriati; Ketut Elly Sutrisni
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

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Abstract

In this era of globalization, companies must be able to coordinate all company functions properly, so that company activities can run smoothly. Low job satisfaction in the company will cause various negative impacts such as absenteeism, strikes, sluggish work, changing jobs, and intentional damage. Employees with high levels of satisfaction will be able to overcome this because they have the responsibility and commitment to advancing the company. Conversely, employees who are more satisfied tend to be more effective so that they can increase company productivity. This research was conducted to analyze the role of work motivation, leadership, and work environment in increasing the job satisfaction of nurses at Ganesha General Hospital. Collecting data in this study with a questionnaire with the number of samples used was 135 nurses using the saturated sample method. The data analysis technique was carried out using path analysis, hypothesis testing was carried out at a significance level of 5 percent. Data processing is carried out using computer applications. The results showed that work motivation, leadership, and work environment were significantly able to increase the job satisfaction of nurses. Work motivation acts as a partial mediator in the leadership relationship with job satisfaction and works environment on job satisfaction. Pada era globalisasi sekarang ini perusahaan harus dapat mengkoordinasikan semua fungsi perusahaan dengan baik, agar kegiatan perusahaan dapat berjalan dengan lancar. Rendahnya kepuasan kerja di perusahaan akan dapat menimbulkan berbagai dampak negatif seperti mangkir kerja, mogok kerja, kerja lamban, pindah kerja, dan kerusakan yang disengaja. Pegawai yang tingkat kepuasannya tinggi akan dapat mengatasi hal tersebut karena memiliki tanggung jawab dan komitmen memajukan perusahaan. Sebaliknya pegawai yang lebih terpuaskan cenderung lebih efektif sehingga dapat meningkatkan produktifitas perusahaan. Penelitian ini dilakukan untuk menganalisis peran motivasi kerja, kepemimpinan dan lingkungan kerja dalam meningkatkan kepuasan kerja perawat di rumah sakit umum ganesha. Pengumpulan data dalam penelitian ini dengan kuisioner dengan jumlah sampel yang digunakan adalah 135 perawat menggunakan metode sampel jenuh. Teknik analisis data dilakukan menggunakan analisis jalur, pengujian hipotesis dilakukan pada tingkat signifikansi 5 persen. Pemrosesan data dilakukan menggunakan aplikasi komputer. Hasil penelitian menunjukkan bahwa motivasi kerja, kepemimpinan dan lingkungan kerja secara positif signifikan mampu meningkatkan kepuasan kerja perawat. Motivasi kerja berperan sebagai pemediasi parsial pada hubungan kepemimpinan terhadap kepuasan kerja maupun lingkungan kerja terhadap kepuasan kerja.
DAMPAK PANDEMI COVID-19 BAGI PEMASARAN UMKM SYARIAH DI INDONESIA Delia Dwiyanti Hasanah; Siti Rosiyana Dewi; Anya Aurellya; Selva Selfia Ginanjar; Nadya Az-Zahra; Popon Srisusilawati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

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Abstract

The existence of Covid-19 has presented various kinds of problems, including problems that have occurred in marketing in Indonesia. The Covid-19 pandemic may be viewed by some business actors as a disaster, but if we are smart in managing or managing a business by looking at the situation and by understanding changes in consumer behavior, we will be able to boost sales even in the midst of this pandemic. The impact that occurred on offline sellers was that on average, micro, small and medium enterprises felt a decline in turnover during the Covid-19 presence. however, several micro, small and medium enterprises remained stable and experienced increased sales due to these increased efforts. Adjusting products and developing several strategies to survive, online sales are not much different from offline sales, in online marketing there has also been a decline and increase,E-commerce has played a role in the Indonesian economy during the Covid-19 pandemic for businesses, consumers and the government. . For business actors, e-commerce is a solution to overcome the impact of Covid-19 to increase business scale because many investors are investing in this field. The reason people choose to buy in online sales is because it is safer and more effective when making online transactions. The reason is because it is done without physical contact and continues to carry out health protocols. Keywords: Covid-19, e-commerce, SMeS, marketing
PENGEMBANGAN MODEL KNOWLEDGE SHARING PADA ORGANISASI PEMBELAJAR (LEARNING ORGANIZATION : KAJIAN PADA PERGURUAN TINGGI NEGERI & SWASTA DI PULAU LOMBOK) Hermanto; Agusdin; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

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Abstract

This study aims to explain and examine the direct influence of organizational culture and transformational leadership on knowledge sharing among lecturers at universities in West Nusa Tenggara, Indonesia. A quantitative approach in which data is collected based on a survey method. The data analysis technique used in this research is Partial Least Square (PLS). The population of this research is the teaching staff who are involved as a research unit where 200 lecturers are used as research respondents, but only 193 questionnaires that meet the requirements to be used as research data. The results showed that there was a positive and significant direct effect on knowledge sharing and a positive and significant direct influence of culture between transformational leadership on knowledge sharing. The results also show that organizational culture has a positive and significant direct effect on knowledge sharing. This shows that the stronger the organizational culture, the better the implementation of perceived knowledge sharing. In addition, the results of the study show that transformational leadership has a positive and significant effect on knowledge sharing. That is, the more effective the transformational leadership, the better the implementation of knowledge sharing with lecturers at the university. Key Words: transformational leadership. Organizational culture, and knowledge sharing
THE EFFECT OF RELATIONSHIP MARKETING AND CROSS SELLING ON THE MARKETING PERFORMANCE OF INSURANCE PRODUCTS PT SUN LIFE INDONESIA SALES OFFICE SINGARAJA Ni Komang Dharmi Yudhi Utami; Trianasari; Putu Indah Rahmawati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 3 (2022): JMM Agustus 2022
Publisher : Master of Management, Mataram University

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Abstract

This study aimed to investigate the effect of relationship marketing and cross selling, either partially or simultaneously, toward the marketing performance of insurance products at PT. Sun Life Indonesia Sales Office Singaraja. The data collection technique was carried out a questionnaire method filled in via Google Form with a Saturated Sampling system with 110 samples of respondents from the financial consultant team. The data analysis technique used multiple linear regression analysis test. The results of the research show that relationship marketing and cross selling have a positive and significant effect on the marketing performance (Y) of insurance products at PT. Sun life Indonesia Sales Office Singaraja, either partially or simultaneously. That is, the stronger the relationship between companies and customers, the marketing performance increases at PT. Sun life Indonesia Sales Office Singaraja. This study aimed to investigate the effect of relationship marketing and cross selling, either partially or simultaneously, toward the marketing performance of insurance products at PT. Sun Life Indonesia Sales Office Singaraja. The data collection technique was carried out a questionnaire method filled in via Google Form with a Saturated Sampling system with 110 samples of respondents from the financial consultant team. The data analysis technique used multiple linear regression analysis test. The results of the research show that relationship marketing and cross selling have a positive and significant effect on the marketing performance (Y) of insurance products at PT. Sun life Indonesia Sales Office Singaraja, either partially or simultaneously. That is, the stronger the relationship between companies and customers, the marketing performance increases at PT. Sun life Indonesia Sales Office Singaraja. Penelitian ini bertujuan untuk menganalisis pengaruh relationship marketing dan cross selling, baik secara partial maupun simultan, terhadap kinerja pemasaran produk asuransi di PT. Sun Life Indonesia Sales Office Singaraja. Teknik pengambilan data menggunakan metode kuisioner yang diisi melalui Google Form dengan sistem Sampling Jenuh dengan 110 sampel responden tim financial consultant. Teknik analisis data menggunakan uji analisis regresi linear berganda. Hasil penelitan menunjukkan bahwa relationship marketing dan cross selling berpengaruh positif dan signifikan terhadap kinerja pemasaran (Y) produk asuransi di PT. Sun life Indonesia Sales Office Singaraja, baik secara parsial maupun simultan. Artinya, semakin kuat hubungan antar perusahaan dengan pelanggan, maka kinerja pemasaran meningkat di PT. Sun life Indonesia Sales Office Singaraja.
PENGARUH TPP DAN MOTIVASI TERHADAP KINERJA APARATUR SIPIL NEGARA PADA SEKRETARIAT DAERAH KABUPATEN SUMBAWA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Hasbulloh Hasbulloh; Achmad Fauzi; Lalu Edy Herman Mulyono
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 4 (2022): JMM November 2022
Publisher : Master of Management, Mataram University

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Abstract

This study examines the effect of additional employee income and work motivation on the performance of civil servants at the Regional Secretariat of Sumbawa Regency with motivation as an intervening variable. The population in this study were employees at the Sumbawa Regional Secretariat, with a sample of 131 respondents in this study. Sampling technique with probability sampling method data analysis using PLS-SEM. The results of this study indicate that the Additional Employee Income (TPP) has a positive and significant effect on performance at the Regional Secretariat of Sumbawa Regency, TPP has a positive and significant effect on employee motivation at the Regional Secretariat of Sumbawa Regency and Motivation has a significant positive effect on employee work motivation at the Sumbawa Regency Secretariat.

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