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Jurnal Penelitian Sosial Ilmu Komunikasi

apik
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Published by Universitas Pakuan

ISSN : - EISSN : 26568306 DOI : https://doi.org/10.33751/jpsik

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Penelitian Sosial Ilmu Komuniasi telah terdaftar di Lembaga Ilmu Pengetahuan Indonesia (LIPI) dan telah memiliki e-ISSN: 2656-8306. Jurnal Penelitian Sosial Ilmu Komunikasi merupakan jurnal yang dikelola oleh Program Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Budaya (FISIB) Universitas Pakuan. Jurnal ini mengundang para peneliti, akademisi, praktisi, dan mahasiswa untuk mengirim artikel ilmiah dari hasil penelitian, makalah, dan gagasan ilmiah dengan berbagai topik tentang ilmu sosial dalam ilmu komunikasi. Jurnal ini terbit dua kali dalam satu tahun (peride April dan November)dalam bentuk digital. Jurnal ini menjalin kerja sama dengan editor lokal berstatus guru besar universitas yang akan meninjau artikel sebelum dipublikasikan. Jurnal ini ditinjau (review) dengan metode double blind dan ditinjau oleh dua orang reviewer. Fokus jurnal ini, meliputi: 1. Ilmu Komunikasi 2. Media 3. Public Relations 4. Jurnalistik 5. Komunikasi Strategik 6. Televisi dan Film 7. Periklanan 8. Komunikasi Pemasaran

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 7 Documents

Search results for , issue "Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020" : 7 Documents clear

STRATEGI KOMUNIKASI PENYULUHAN GURU BIMBINGAN KONSELING DALAM MEMBANTU SISWA MENENTUKAN JURUSAN DI PERGURUAN TINGGI Agatha Lin Natasha; Mariana Rista Ananda Siregar; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to determine the communication strategy of counseling guidance counselor (BK) teacher messages in guiding students to determine university majors in class XII students at SMAN 1 Sukaraja, what are the communication effects and what obstacles encountered by the Guidance Counseling teacher. This research uses Miles and Huberman data analyzing. The results show that the communication strategy of the counseling message give the counseling guidance teacher to help students determine university majors in class XII at SMAN 1 Sukaraja quite good in accordance with the communication strategy proposed by Hafied Cangara namely the determination of communicators, defines target and audience needs, preparation techniques message and media selection. Some of the obstacles that are no other than internal and external factors. Internal factors come from the school itself while external factors come from problems outside the school. The apprenticeship program from the school itself includes no campus surgical or carrer-B programs. External factors related from outside the school are family backgrounds that are less supportive of students in determining university majors. The community relations or public relation at school need to be made so that external factors could be stronger. More actively looking for scholarship programs, learning from the experience of seniors who have succeeded, balancing the desires of parents with personal ideals, so that such things must be able to be encouraging students.Keywords: communication strategy; counseling message; counseling guidance; students class XII.

ANALISIS STRATEGI HUBUNGAN MEDIA PT KERETA API INDONESIA DAOP 1 JAKARTA SAAT MUDIK LEBARAN 2018 Fajar Widianto; Sardi Duryatmo; Mariana Rista Ananda Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

The background of this research is the growth of mass media in Indonesia. Meanwhile, one of the public relations activities is responding to the interests of the media to provide information to the public. This study was conducted to analyze the media relations strategy run by PT Kereta Api Indonesia (Persero) Jakarta, in the context of Eid Mubarak Holiday 2018. The research used a qualitative method, with data sources derived from primary data and secondary data. The author uses expert triangulation to test the validity of the data obtained. This study indicated that establishing a relationship with the media is very important. Public relations and the media are two parties who need each other. Public relations requires publication from the media, while the media need information to be published as news. Keyword: eid Mubarak; Indonesia railways company; media relations; public relation

PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN E-COMMERCE TRAVELOKA (Kasus Di Kelurahan Baranangsiang Bogor Timur) Fahmi Indra Wajdi; Layung Paramesti Martha; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today. Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.

EFEKTIVITAS KAMPANYE PROGRAM BOGOR TANPA KANTONG PLASTIK DALAM MEMBANGUN KEPEDULIAN MASYARAKAT PADA LINGKUNGAN Fierda Ayu Utami; Dwi Rini Sovia; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.

ANALISIS PENDEKATAN MARKETING PUBLIC RELATIONS DALAM PENGEMBANGAN PROMOSI PARIWISATA DI KOTA BOGOR Shafia Aqsha Nuraini; Roni Jayawinangun; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to find out how the Bogor Tourism and Culture Office, especially the Promotion section, runs its activities and programs to develop promotions on the tourism sector in Bogor City. The research uses qualitative research methods, Case Study. The process of data collection was carried out by conducting interviews with sources of the Bogor Tourism and Culture Office which act as Key Informants and Informants, and sources from the Ministry of Tourism Republic of Indonesia act as triangulation. The result of this study is the emergence of a development of tourism promotion in the Bogor City for audiences through an assessment of the media that has been used as a promotional tool using SWOT analysis techniques. Where the assessment was obtained from a program that had been carried out by the Bogor City Tourism and Culture Office which was categorized by using 3 Marketing Public Relations Strategies namely pull, push and pass. So that in the end these activities and developments had an impact on the increasing number of visitors who came to Bogor City. Keywords: Bogor city; marketing public relations; promotion; SWOT; tourism

HUBUNGAN KUALITAS PELAYANAN INFORMASI DENGAN TINGKAT KEPUASAN PENGUNJUNG DI GEOPARK INFORMATION CENTER PALABUHANRATU Danu Triana; Qoute Nuraini; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

The aim of this research is to determine the characteristics of visitors. Finding the effective communication is delivered by the Geopark Information Center office in conveying information to visitors who come to the office. The formulation of the problem that arises in this research is to know how the Relationship between Information Services and Visitor Satisfaction Level at Palabuhanratu Geopark Information Center (GIC). As well as wanting to find out how strong is the real relationship between the service relations carried out by the GIC office with the satisfaction of visitors who come to the Geopark Information Center office.The results of this studyshows that the Relationship between the Quality of Information Services with the Level of Visitor Satisfaction at the Geopark Information Center were effective.Keywords: Palabuhanratu Geopark Information center (GIC); the quality of information services; visitor satisfaction level;.

TREND KAJIAN PEMBELAJARAN DARING: SUATU TELAAH PUSTAKA Sanita Martiara Tauhid; Nurmalasari Nurmalasari; Fantrido Foldra; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to determine research trends related to online learning and the effectiveness of online learning. The study used a qualitative approach with the online literature review method where in collecting data information with documentation techniques, namely looking for data on relevant matters from various online sources such as journals, research results, documents, books, magazines, news. The criteria for the articles and news chosen were a discussion of the online learning process. The results of this study from 40 articles collected showed that the trend of online learning research was dominated by a qualitative approach, followed by quantitative and combined methods using primary and secondary data. As for data collection using interviews, observation, participatory. The data analysis used was descriptive analysis, literature review and experimental. Learning is considered effective before the pandemic by 58.8%, decreasing at the time of the pandemic by 41.2%. Based on the level of early childhood education, primary schools, secondary schools and tertiary institutions are considered effective, but in practice there is still a need for improvement to be better. Keyword : effectiveness; literature review; online learning; trend of online learning.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Mariana Rista Ananda Siregar

Contact Email
marianasiregar@unpak.ac.id

Phone
+62251-8338650

Journal Mail Official
jpsik@unpak.ac.id

Editorial Address
Jl. Pakuan, RT.02/RW.06, Tegallega, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16129

Location
Kota bogor,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mariana Rista Ananda Siregar

Contact Email marianasiregar@unpak.ac.id

Phone +62251-8338650

Journal Mail Official jpsik@unpak.ac.id

Editorial Address Jl. Pakuan, RT.02/RW.06, Tegallega, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16129

Location Kota bogor, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Mariana Rista Ananda Siregar

Contact Email
marianasiregar@unpak.ac.id

Phone
+62251-8338650

Journal Mail Official
jpsik@unpak.ac.id

Editorial Address
Jl. Pakuan, RT.02/RW.06, Tegallega, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16129

Location
Kota bogor,

Jawa barat

INDONESIA