Jurnal Manajemen dan Bisnis (Performa)
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and general basis.
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<![CDATA[Analisa Peran Employee Engagement Dalam Memediasi Work Environment, Leadership, Work Motivation, Job Satisfaction, Dan Training and Development Terhadap Employee Performance Bank Umum ]]>
<![CDATA[Jennifer Jennifer]]>;
<![CDATA[Dhita Hafizha Asri]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.10221
<![CDATA[Employee engagement is needed to improve the performance of company resources to compete. Employees who feel engaged are one of the keys to the company's success. This study aims to analyze the role of employee engagement in mediating the work environment, leadership, motivation, job satisfaction, and training and development on employee performance. The population and sample of this study were employees of 5 commercial banks with the most assets in Batam City, Indonesia, namely BRI, Mandiri Bank, BCA, BNI, and BTN. The total number of respondents who were collected using the quota sampling method was 353 with a spread of 80 respondents from each bank. The data obtained from the distribution of the questionnaires were processed using PLS-SEM (Partial Least Square). In the results of the study, employee engagement and work environment have a positive significant effect on employee performance and employee engagement successfully mediates the relationship between work environment and employee performance, while training and development, leadership and job satisfaction have no effect on employee performance but are significantly positive when mediated through employee engagement. Motivation variable has no direct or indirect effect on employee performance. The limitations of this study are that the research sample has not been able to represent the population as a whole and the distribution of the questionnaire only uses 1 alternative.]]>
<![CDATA[PREFERENSI KONSUMEN TENTANG ASPEK KARAKTERISTIK MAKANAN PKL “NASI LALAPAN” DI SUMBERSARI KOTA MALANG ]]>
<![CDATA[Deya Anniza'ul Azizah]]>;
<![CDATA[Rina Rifqie Mariana]]>;
<![CDATA[Nunung Nurjanah]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.10285
<![CDATA[Tujuan dari penelitian ini yaitu menganalisis tingkat kesukaan dan tingkat kepentingan konsumen terhadap makanan “nasi lalapan” PKL di Kelurahan Sumbersari Kota Malang berdasarkan karakteristik makanan yang meliputi rasa, harga, tempat, nutrisi, kondimen sambal dan sayur lalap. Kemudian digunakan pendekatan kuantitatif dalam penelitian ini dengan data berupa angka. Sumber data meliputi data primer diperoleh dari kuesioner yang telah diisi konsumen PKL nasi lalapan dan data sekunder pada penelitian ini adalah literatur yang mendukung penelitian dan wawancara dengan beberapa pedagang. Pengambilan sampel menggunakan metode accidental sampling. Subjek penelitian adalah konsumen nasi lalapan yang dijual oleh PKL dengan jumlah 100 responden. Penelitian ini menggunakan alur pengolahan yaitu editing, coding, entry, dan tabulating. Berdasarkan hasil penelitian menunjukkan konsumen nasi lalapan didominasi oleh laki-laki berusia 17 – 25 tahun yang sedang menempuh pendidikan sebagai mahasiswa. Tingkat kesukaan konsumen terhadap makanan nasi lalapan PKL di Kelurahan Sumbersari Kota Malang berdasarkan karakteristik makanan yang pertama adalah rasa, diikuti oleh harga berikutnya nutrisi , kondimen sambal dan sayur lalap, dan tempat. Tingkat kepentingan konsumen terhadap makanan nasi lalapan PKL di Kelurahan Sumbersari Kota Malang berdasarkan karakteristik makanan yang dianggap sangat penting adalah rasa dan harga. Adapun tempat (lokasi), nutrisi, dan terahir kondimen sambal dan sayur lalap dianggap penting.]]>
<![CDATA[Dampak Media Sosial Terhadap Pembelian Tidak Terencana Pada Toko Retail ]]>
<![CDATA[Dedy Ansari Harahap]]>;
<![CDATA[Aminuddin Irfani]]>;
<![CDATA[Huriah Rachmah]]>;
<![CDATA[Dita Amanah]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.10306
<![CDATA[Dampak Pembelian Panik Terhadap Pembelian Tidak Terencana Pada Toko Retail. Penelitian ini bertujuan untuk menganalisis pengaruh pembelian panik terhadap pembelian tidak terencana pada toko retail. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory. Sampel penelitian terdiri dari 210 responden dan diolah secara statistik dengan metode regresi linier sederhana menggunakan aplikasi SPSS versi 26.0. Itu Hasil penelitian menunjukkan bahwa pembelian panik berpengaruh terhadap pembelian tidak terencana pada toko retail. Hasil temuan ini menunjukkan bahwa rasa cemas dan takut yang dirasakan masyarakat pada masa pendemi terhadap kebutuhan rumah tangganya menyebabkan terjadinya pembelian panik. Hal ini berkaitan dengan ketersediaan barang dan keperluan masing-masing dari masyarakat untuk memenuhi kebutuhan sehari-harinya sehingga menimbulkan kecenderungan pembelian yang tidak terencana pada saat berbelanja di toko retail.]]>
<![CDATA[Leveraging Rugby Event to Enhance The Economic Development of MSMEs in Garut ]]>
<![CDATA[Mochamad Malik Akbar Rohandi]]>;
<![CDATA[Eka Tresna Gumelar]]>;
<![CDATA[Cici Cintyawati]]>;
<![CDATA[Rezi Muhamad Taufik Permana]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.10100
<![CDATA[Since the past several decades, sports are increasingly in demand by people in the world, including the Indonesian. This is supported by the large number of sports activities held in in Indonesia, like Rugby sporting event. Rugby is a sport and needs to be introduced further to the public considering its enormous benefits in building positive character for young people. The purpose of this research is to promote the sport of Rugby in Indonesia, especially in West Java, as well as to stimulate the economy of Micro, Small, and Medium Enterprises (MSMEs) around the area of this sporting event through training programs. This research used participatory techniques through mentoring and training methods, assistance to PRUI West Java from and during the event and training to MSMEs around the event area. This research uses descriptive qualitative approach by utilizing the primary data obtained from the participatory technique. The results of this study indicate that with this Rugby sport activity, MSMEs can obtain economic benefits in the form of an increase in income by 56.37%. This event then became a medium for MSMEs to promote and sell their products to the visitors of this event.]]>
<![CDATA[PENGARUH KERAGAMAN PRODUK DAN PROMOSI PENJUALAN TERHADAP MINAT BELI ULANG DI ONLINE SHOP IG MAMAMERAMU ]]>
<![CDATA[Yenny Maya Dora]]>;
<![CDATA[Cania - Sukma]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.10095
<![CDATA[Sejak menyebarnya pandemi Covid 19 semua kegiatan dilakukan secara online. Tidak terkecuali kegiatan pemasaran produk/jasa, hal ini merupakan salah satu strategi agak usaha dapat tetap berjalan. Tetapi hal ini juga menimbulkan persaingan antar pengusaha sejenis. Tujuan penelitian ini untuk mengetahui pengaruh keragaman produk dan promosi penjualan terhadap minat beli ualang di Online Shop Mamameramu. Metode penelitian ini menggunakan metode deskriptif dan verifikatif. Data didapat dengan menyebarkan kuesioner pada sampel sebanyak 120 orang konsumen Mamaeramu. Data yang didapat akan dianalisa menggunakan SPSS 26.0. Adapun hasil penelitian ini didapatkan bahwa keragaman produk secara parsial berpengaruh terhadap minat beli ulang di Online Shop Mamameramu, dan Promosi penjualan secara parsial juga berpengaruh terhadap minat beli ulang di Online Shop Mamameramu. Sedangkan hasil uji secara simultan didapatkan Keragaman Produk dan Promosi Penjualan secara bersama-sama berpengaruh pada minat beli ulang konsumen. Semakin beragam produk yang tersedia dan konsistennya promosi penjualan yang dilakukan oleh Online Shop Mamameramu akan meningkatkan minat beli ulang konsumen pada Online Shop Mamameramu. ]]>
<![CDATA[Analyze The Marketer Activity in Digital Era with Implemented Digital Ethic ]]>
<![CDATA[Rezi Muhamad Taufik Permana]]>;
<![CDATA[Syifa Fauziah Hamidah]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.10483
<![CDATA[Digital technology has become part of marketing activities for a marketer, every marketer is currently required to be able to implement digital marketing activities. On the other hand, the use of digital technology raises issues that are hotly discussed, especially ethical issues.This research was conducted with a qualitative descriptive approach by looking at the theories of marketing and digital ethics. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review. The results show that digital skills and expertise alone are not enough for a marketer. To become a reliable marketer in the digital world, it is very necessary to know and apply digital ethics.]]>
<![CDATA[Meningkatkan Potensi Desa Pagerwangi Melalui Produktivitas dengan Pengembangan UMKM sebagai Wujud Ekonomi Kreatif Desa ]]>
<![CDATA[Roro Arinda Reswanti Julian Pratama]]>;
<![CDATA[Ajeng Fitri Ningtiyas]]>;
<![CDATA[Husni Mauludin]]>;
<![CDATA[Meryola Christina Larosa]]>;
<![CDATA[Kautsar Ath Thaariq]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.10703
<![CDATA[Mitra disini merupakan pelaku usaha UMKM yang bergerak dibidang kicimpring. Lokasi usaha terdapat di tempat tinggal mitra itu sendiri yang terletak di RW.10 Desa Pagerwangi. Produk yang dibuat bisa dibilang masih sederhana dan belum mengikuti perubahan zaman. Permasalahan yang dihadapi oleh mitra adalah terkendala dibidang peralatan yang dari kuantitas belum terpenuhi dan beberapa tidak layak untuk dipakai, dari bidang pemasaran, mitra hanya mengandalkan penjualan dengan berkeliling atau memasarkannya di satu pasar. Dibidang kemasan, mitra kurang memperhatikan pentingnya pengemasan yang baik dan menarik dan beberapa mitra belum memiliki labelnya sendiri, serta dari pemasukan dan pengeluaran pun transaksinya tidak selalu dicatat dengan baik. Solusi yang ditawarkan yaitu berupa beberapa program yang dirancang oleh tim. Tujuan dari adanya kegiatan program tersebut adalah untuk membantu mitra dalam segala aspek untuk meningkatkan UMKM kicimpring yang khas pada masyarakat tersebut.]]>
<![CDATA[PENERAPAN ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA RAMAYANA, ALUN-ALUN KOTA MALANG (STUDI PADA RAMAYANA ALUN-ALUN KOTA MALANG) ]]>
<![CDATA[Retno Ayu Dewi Novitawati]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.9853
<![CDATA[Distributing products, both goods and services to consumers' hands to meet consumer needs and desires, is one of the important roles of marketing. The existence of a company needs to be analyzed to determine the company's environmental conditions both internally which includes strengths and weaknesses, and externally including opportunities and threats. The purpose of this study was to determine the application of SWOT analysis in determining marketing strategies at Ramayana Alun-Alun Malang.The type of research approach carried out in this study is through a qualitative descriptive approach. Data collection techniques in this study were through observation, interviews, questionnaires, and documentation. Analysis of the data used in this study is to use analysis, IFAS, EFAS and SWOT. The results of the study show that the Ramayana Alun-Alun Kota Malang internally has a competitive strategy and is fairly strong. Externally Ramayana can take advantage of all opportunities well to avoid threats. Based on the SWOT matrix, Ramayana Alun-Alun Kota Malang supports an aggressive growth policy. ]]>
<![CDATA[MONEY MANAGEMENT DALAM INVESTASI CRYPTOCURRENCY ]]>
<![CDATA[Nurul Huda]]>;
<![CDATA[Yeremias Lake]]>;
<![CDATA[Yesus Armiro Korbaffo]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.9973
<![CDATA[Berdasarkan data dari Chain Analysis, menyatakan bahwa jumlah investor cryptocurrency di negara Indonesia menduduki peringkat ke-5 di kawasan negara Asia Tenggara setelah negara Vietnam, Thailand, Filipina, dan Malaysia. Dan menempati urutan ke-25 di dunia pada tahun 2021. Pertumbuhan eksponensial jumlah investor dan transaksi cryptocurrency tersebut harus dibarengi dengan pemberian edukasi dan literasi secara masif karena instrumen investasi cryptocurrecy ini masih relatif baru dan tergolong high risk high return. Tujuannya agar para investor memiliki wawasan dan pengetahuan yang baik tentang cryptocurrency. Money management menjadi salah faktor kunci keberhasilan dalam berinvestasi. Dengan diterapkannya money management yang baik dapat meningkat potensi keuntungan / return dan meminimalisir risiko kerugian investasi pada aset cryptocurrency.]]>
<![CDATA[Consumers Intention to Purchase Furniture Product Online in Bali: Using Modified of Technology Acceptance Model (TAM) ]]>
<![CDATA[Mahmud Budianto]]>;
<![CDATA[Nyoman Sri Subawa]]>
<![CDATA[ Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Islam Bandung ]]>
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DOI: 10.29313/performa.v19i2.9486
<![CDATA[The purpose of this study was to determine consumer perceptions of purchasing furniture through an e-commerce platform. The technology acceptance modification was further developed to be proposed in investigating website quality, service perception, and product perception on consumer purchase intention of online furniture items. Trust here acts as a mediator to study its effect on consumer intentions. Meanwhile, the influence of website quality, service perception, and product perception were analyzed for the modified constructs of the technology acceptance model, namely perceived ease of use, and perceived usefulness. 130 respondents were surveyed and analyzed using the Smart PLS technique. The results show that product perception has a positive effect on perceived usefulness and trust. Then the perception of service only has a positive effect on perceptions of usability and perceived ease of use. Website quality also affects trustworthiness and perceived ease of use. Perceived ease of use also impacts perceived usefulness. Meanwhile, Attitude to use has a direct positive effect on perceived usefulness, perceived ease of use, and trust. And lastly, the intention to use is directly influenced by the attitude to use.]]>
