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<![CDATA[Pengaruh Segmentasi Pasar, Produk dan Price terhadap Keputusan Nasabah Menggunakan Jasa PT. Pegadaian Syariah Cabang Kuala Simpang ]]>
<![CDATA[Putri Rahmayani]]>;
<![CDATA[Dewi Shinta W. Lubis]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 1 (2022): 28 JANUARI 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[PT. Pegadaian (Persero) is one of the non-banking credit institutions that serve the public in order to get funds quickly through credit. To improve customer decisions PT. Pegadaian is highly demanded for all branch outlets to increase market segmentation. This study aims to analyze the effect of Market, Product and Price Segmentation on Customer Decisions through customer trust in PT. Pegadaian Syariah Kuala Simpang Branch. This study uses a quantitative method involving 133 respondents, sampling using Random Sampling is a sample determinant that provides equal opportunities for each population customer to be sampled. Data collection is done by using questionnaires. The data obtained were analyzed using statistical formulas, with multiple linear regression model, namely path analysis which was processed with SPSS version 18 program. The results of the study showed that partially the quality of service and product had a positive effect on PT. Pegadaian Syariah Kuala Simpang Branch.]]>
<![CDATA[Pengaruh Kualitas laba, Ukuran Perusahaan dan Struktur Modal Kerja terhadap Nilai Perusahaan Otomotif. ]]>
<![CDATA[Indah Wulandari]]>;
<![CDATA[Vidya Fathima]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 1 (2022): 28 JANUARI 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[Tujuan Penelitian ini adalah untuk mengetahui apakah ada pengaruh kualitas laba, ukuran perusahaan dan struktur modal kerja terhadap nilai perusahaan otomotif yang terdaftar di bursa efek indonesia. Sampel penelitian ini adalah 12 sampel perusahaan otomotif, teknik pengambilan sampling pada penelitian ini adalah probability sampling dengan menggunakan pendekatan simple random sampling. Analisis data menggunakan metode regresi data panel dengan menggunakan aplikasi EViews versi 9. Adapun Hasil penelitian menunjukkan bahwa secara parsial kualitas laba dan ukuran perusahaan tidak berpengaruh signifikan terhadap nilai perusahaan, struktur modal berpengaruh signifikan terhadap nilai perusahaan, sedangkan secara simultan kualitas laba, ukuran perusahaan, dan struktur modal berpengaruh signifikan terhadap nilai perusahaan.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Tamu Pada Hotel Prime Plazal Kualanamu, Deli Serdang ]]>
<![CDATA[Fedri Alex Sander]]>;
<![CDATA[Dedi Wahyudi]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 3, No 2 (2021): Mei 2021 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[This study aims to determine the effect of service quality and price on guest satisfaction at Hotel Prime Plaza Kualanamu. This research is a type of associative research that aims to analyze the influence between one variable and another. The population in this study were guests who stayed at the Prime Plaza Kualanamu Hotel in June-August 2020, as many as 4,368 guests. The sampling method used purposive sampling with a sample size of 175 respondents. Primary data were collected through distributing questionnaires and interviews, secondary data were collected through literature study. This research uses descriptive analysis techniques and linear regression analysis The results showed that simultaneously service quality and price had a positive and significant effect on guest satisfaction. With the value of the coefficient of determination can be seen from the Adjusted R Squarese of 0.951 which means that 95.1% of guest satisfaction variables can be explained by service quality and price. Meanwhile, the other 4.9% difference is influenced or explained by other variables not included in this study.]]>
<![CDATA[Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Minyak Goreng (Studi Kasus pada Masyarakat Desa Sipispis Kabupaten Serdang Bedagai) ]]>
<![CDATA[Sariani Purba]]>;
<![CDATA[Dedi Wahyudi]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 3, No 1 (2021): Januari 2021 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[The Purpose of this research is to know how much influence price and product quality and purchasing decision on Minyak Goreng Bimoli at peoples of Desa sipispis. The sample are 108 peoples from Dusun II Desa sipispis,used saturation sampling is provide for every peoples of the population to be sample (population research). Data analysis using partial test ( t test ), simultaneous test ( f test), and determination coefficient test (R2 ). Data processing used SPSS version 22. Results showed that partial price has effect to purchasing decesion and product quality has no effect to purchasing decesion. Simultaneous price and quality product have positive and significant impact to purchasing decesions, determination coefficient of 13,3% price and product quality have influence on purchasing decesions. While the the remaining is influenced by other factors, such as promotions, and degree of trust peoples.]]>
<![CDATA[Perancangan Corporate Identity Sebagai Media Promosi Pada UMKM Fajar Mebel Berbasis Adobe Photoshop Adobe Premiere Pro Dan Coreldraw ]]>
<![CDATA[Alwi Kurniawan]]>;
<![CDATA[Diana Suksesiwaty Lubis]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 1 (2022): 28 JANUARI 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[The purpose of this study is to design a corporate identity for Fajar FurnitureUMKM and also as a tool for media promotion in order to introduce the company's productsto the wider community so that can be seen anywhere. The research method used is escriptivequalitative method, the design of corporate identity that can be visualized, one of which is alogo and the logo can later be applied to various promotional media, such as: businesscards, brochures, and others. And the existence of a video profile from the company aims topromote and introduce Fajar Furniture UMKM to the wider community. The results of thisresearch that has made a corporate identity in SMEs Dawn Furniture, so his guess peopleeasily find information about SMEs Dawn Furniture, Corporate Identity can also assist in thepromotion of the products are sold both from home or company.]]>
<![CDATA[Pengaruh Perputaran Kas, Perputaran Piutang, dan Perputaran Persediaan Terhadap Profitabilitas pada PT. Mayora Indah Tbk ]]>
<![CDATA[Adella Ramadhana]]>;
<![CDATA[Wahyul Wahab]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 3, No 2 (2021): Mei 2021 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[The purpose of this research is to know how the effect of cash turnover, receivableturnover, and inventory turnover to profitability on PT Mayora Indah Tbk simultaneously and partially. Data analysis used multiple linear regression test, data processing using SPSS Statistics. The result showed that partial cash turnover and receivable turnover have no effect and were not significant to profitability, while inventory turnover has a positive and significant effect to profitability. Meanwhile, simultaneously cash turnover, receivable turnover, and inventory turnover has a positive and significant effect to profitability.]]>
<![CDATA[Pengaruh Struktur Modal, Pertumbuhan Penjualan Dan Ukuran Perusahaan Terhadap Profitabilitas Tiga Perusahaan Ritel Indonesia Yang Terdaftar Di Bursa Efek Indonesia ]]>
<![CDATA[Ella Fiana]]>;
<![CDATA[Juli Meliza]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 1 (2022): 28 JANUARI 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[The purpose to analyze the effect of capital structure, sales growth and firm size to theprofitability at three Indonesian retail companies listed of the Indonesia Stock Exchange,partially and simultaneously. Methodology/approach – The sample used in this study amountedthree companies. The study used purposive sampling method and multiple regresion analysisanalysis The data analysis technique used in this research is multiple linear analysis. Findings – The results of the partial test (t test) of the Capital Structure (DER) variable have nopositive and insignificant effect to the Profitability (OPM). Sales Growth has a positive andsignificant effect to the Profitability (OPM). Firm Size has no positive and insignificant effect tothe Profitability (OPM). And simultaneously Capital Structure (DER), Sales Growth and FirmSize have a positive and significant effect to the Profitability (OPM). Novelty/value – The salesgrowth variable is the variable that has the largest partial effect compared to other variables inhe 2018-2021 period (quarterly)]]>
<![CDATA[ANALISIS DISKRIMINAN PADA EKSPOR MINYAK MENTAH DAN PRODUK MINYAK TAHUN 2006 - 2019 ]]>
<![CDATA[Juli Meliza]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 1, No 1 (2019) ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[Penelitian ini bertujuan untuk memeriksa nilai ekspor minyak mentah dan produk minyak menggunakan analisis diskriminan periode tahun 2006-2019. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif dan metode pengumpulan data yang digunakan yakni dokumentasi. Hasil Box’s M menunjukkan terjadi varians antara kelompok semester satu dan dua dengan data homogen. Hasil terbukti signifikan membedakan nilai ekspor semester satu dan dua yang membentuk fungsi diskriminan.]]>
<![CDATA[Pengaruh Inflasi Dan Suku Bunga Terhadap Harga Saham Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia ]]>
<![CDATA[Handini Hadistia]]>;
<![CDATA[Nurlinda Nurlinda]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 3, No 2 (2021): Mei 2021 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[The purpose of this study was to determine whether there was an effect of inflation and interest rates on stock prices in banking companies listed on the Indonesia Stock Exchange. The object of this research is PT. Bank Negara Indonesia, Tbk. Which share price data was listed on the Indonesia Stock Exchange. The independent variables used in this study were inflation and interest rates, while the dependent variable was stock prices. This study used monthly data from 2017 to 2019 with the data analysis method used in this research was descriptive quantitative, while the analysis model used in this study is multiple linear regression analysis. Testing this hypothesis used the coefficient of determination (R2), partial test (t test) and simultaneous test (F test). The results of this study indicated that simultaneously inflation and interest rates have a positive and significant effect on stock prices, apart from that partially, inflation has no negative and insignificant effect on stock prices, while interest rates have no and insignificant effect on stock prices.]]>
<![CDATA[Pengaruh Harga Tiket Masuk Dan Publisitas Terhadap Minat Kunjungan Wisatawan Di Tjong A Fie Mansion ]]>
<![CDATA[Bety Noftaruli]]>;
<![CDATA[Edi Winata]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 3, No 2 (2021): Mei 2021 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[The purpose of the study was to find out if there was any influence on admission prices and publicity on the interest of tourist visits at Tjong A Fie Mansion.The population of this study is tourists who visit in January 2021.This study sample amounted to 124 visitors by sampling using the technique of Non Prabability Sampling with Accidental Sampling. The results showed that the price of admission and publicity was able to explain its existence to the interests of tourists, in addition partially the price of admission had no effect and was not significant to the interest of tourist visits, while publicity was influential and significant to the interest of tourist visits. While simultaneously the price of admission and publicity is influential and significant to the interest of tourist visits at Tjong A Fie Mansion.]]>
