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Sebelas Maret Business Review
Published by Universitas Sebelas Maret
ISSN : 25280627     EISSN : 25280635     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SMBR publishes both empirical and non-empirical (contextual, descriptive, case-study) articles emphasizing on the recent business issues nationally or internationally. To cope with the current advancement of publishing world especially in academic journal article, SMBR follows the modern-style of article journal presentation. Each article published in SMBR have an outstanding story inside, strong background and contribution, robust analysis and empirical testing, and convincing conclusion and managerial implications. Articles submitted to the SMBR should cover key business disciplines: general management, finance, accounting, marketing, human capital, operations management, entrepreneurship, leadership, strategy, business ethics, Islamic business, and international business. Other topics are welcome, as long as it could stimulate discussions about business. SMBR operate blind review processes for each submitted article to ensure rigorous publishing process.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 2, No 1 (2017): June 2017" : 6 Documents clear
How the Loyalty of Expedition Business Can Be Formed Through Trust and Satisfaction Esti Nur Wakhidah; Budhi Haryanto
Sebelas Maret Business Review Vol 2, No 1 (2017): June 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.11678

Abstract

The purpose of this study is to examine the role of satisfaction and trust in mediating the relationship between service quality and brand image, and customer's intention to be loyal. The data is collected using survey and conducted by distributing questionnaire through a website. Website is selected as a media to distribute th research instrument because today marketplace shows a shift from offline to online platform. This study selected 200 people who have the intention to loyal with Jalur Nugraha Ekakurir (JNE) service as samples. Structural Equation Model (SEM) is statistical method chosen to elaborate the relationship among the variables. The result of this research indicates that service quality and brand image have positive and significant effect on satisfaction and trust. In addition, this research also find the mediation effect of satisfaction and trust in shaping customer loyalty. This study also discusses the implications from theoretical, practical, and future research, point of view. Keywords: Service Quality, Brand Image, Customer Satisfaction, Customer Trust, Customer Loyalty
The Effect of Health Service Quality and Brand Image on Patients Loyalty, With Patients Satisfaction as Mediating Variable (A Study in Vip Ward Of Prof. Dr R Soeharso Ortopedics Hospital In Surakarta) Tangkas Sibarani; Asri Laksmi Riani
Sebelas Maret Business Review Vol 2, No 1 (2017): June 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.12436

Abstract

Business in healthcare service, like other service business, should provide a service to its patients in order to maintain patients’ loyalty to be a loyal customer. A method in increasing patients’ satisfaction and loyalty is by focusing a hospital’s business on service quality aspect. Customers’ satisfaction is an effective measurement in assessing service quality that is based on patient’s consideration on the service provided and their personal experience. The main objective of this research is to understand the effect of service quality and brand image on patients’ loyalty, with patients’ satisfaction as mediating variable. To determine the determinant of patients’ satisfaction, the study is focused on the inpatients, especially those who stay at VIP ward, of Prof Dr R Soeharso Ortopedics Hospital Surakarta, Central Java, Indonesia. The research method used is survey, which is conducted by distributing a questionnaire directly to the surveyed patients. Reliability and validity test (using Servqual instrument) is conducted. The respondents of this research consist of 211 inpatients. The data collected is analyzed using SEM method. The result shows that service quality affects patients’ satisfaction through brand image and service quality. Simultaneously, service quality and brand quality affect patients’ satisfaction. Therefore, patients’ satisfaction affects patients’ loyalty. The implication of this research is the manager of a health care company should continuously improve the service quality and brand image, thus increasing patients’ satisfaction, which will lead to patients’ loyalty.
The Impact of World Food Price Fluctuation towards Indonesian Macroeconomics Jami - Ilmia; Regina Niken Wilantari; Agus - Luthfi
Sebelas Maret Business Review Vol 2, No 1 (2017): June 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.13792

Abstract

Stability of price is a crucial factor for export and import activities, especially food commodities. Indonesia with the characteristics of a small open economy are vulnerable to external price shock as the implication of economic globalization. Understanding the food price shock useful for designing risk mitigation to minimize the effects of shocks to macroeconomic variables. The purpose of this research is to analyze the impact of macroeconomics from Vector Auto-Regression (VAR) methods. The sensitivity of impulse response estimation and variance decomposition which outlines how large and how the effect of the food price shock. Impulse response analysis shows shocks on global food price got the response by fastest and the most powerful by inflation. While the description of variance decomposition, variation described by economic growth. The results show that the global food price affects economic growth that is transmitted through inflation.
Creative People as a New Source of Competitive Advantage in Creative Industry Eriana Astuty; Suryana Suryana
Sebelas Maret Business Review Vol 2, No 1 (2017): June 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.13298

Abstract

Today’s development of creative industries in the economy of Indonesia has shown a significant improvement. Creative industries have contributed in improving the growth of Gross Domestic Product (GDP), employment opportunities, and national industries. Unfortunately, those improvements are not in line with their internal developments. The purpose of this study is to find the answer of the gap phenomenon that occured. It is found that only three sub-sectors out of 15 have positive contributions as mentioned above. They include craft, fashion, and culinary. Primary data were obtained through a questionnaire survey and observation carried out in  batik and woven-fabric business units in 6 provinces in Indonesia. By conducting survey as the research methodology in which the data were evaluated using statistic tools such as SPSS and AMOS 20, it is found that creative people as renewable resources have been able to improve Indonesia competitive advantage in crafts industries by reflecting local culture and heritage through creativity on various innovations.
The Influence of Marketing Mix and Customer Relationship Marketing on Marketing Performance of Digital Creative Industry in West Java Nina Kurnia Hikmawati; Agus Achmad Suhendra; Efrata Denny Saputra Yunus
Sebelas Maret Business Review Vol 2, No 1 (2017): June 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.13730

Abstract

The creative industries is growing rapidly. The most rapid growth is industry-based creative digital technology. It is influenced by the development of internet technology that has entered various aspects of human life in society and the state. Today, almost all the activities and business processes intersect and take advantage of the internet. This phenomenon is known as a digital transformation, where any business that wants to develop must be connected via internet to be able to reach more consumers through telecommunications technology. However, the performance marketing of digital creative industry currently is not classified as optimal. That's because the problems related to the implementation of the marketing mix and customer relationship marketing are not optimal. Thus this study aims to examine the influence of the marketing mix and customer relationship marketing on marketing performance of digital creative industry in West Java. Data were collected from 50 companies in the digital creative industry in West Java. The results showed the influence of the marketing mix and customer relationship marketing to marketing performance of digital creative industry in West Java.
Market Reaction to the Fed Quantitative Easing Policy: Indonesian Evidence Sevanrhoo Noya Dean Tanardi; Irwan Trinugroho
Sebelas Maret Business Review Vol 2, No 1 (2017): June 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.11962

Abstract

We examine the information content of the announcements of quantitative easing policy by The Fed in 2008, 2010 and 2012 on the stock price of firms listed in the Indonesia Stock Exchange, more particular firms with liquid stocks included in the list of LQ45. Moreover, we also investigate the determinants of abnormal return by focusing on the effect differences between foreign-controlled and domestic firms as well as between crisis and non-crisis period. Event study and OLS regression are employed to examine our hypotheses. We find that there are significant abnormal returns around the announcement dates both during the crisis and non-crisis period. No evidence is found on the difference between foreign-controlled and domestic firms.  

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