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INDONESIA
Source: Jurnal Ilmu Komunikasi
Published by Universitas Teuku Umar
ISSN : 24775789     EISSN : 25020579     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public relations, marketing communication, strategic communication. SOURCE is published twice a year. SOURCE publishes the journal biannually in April and October.
Arjuna Subject : -
Articles 141 Documents
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ANALISA TRANSMEDIA STORYTELLING PADA IKLAN SUSU HILO MELALUI MEDIA AUGMENTED REALITY Alvian Alrasid Ajibulloh
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1701

Abstract

Kesuksesan iklan dalam hard sell tidak bisa dikatakan hanya berdasarkan faktor pada pemilihan medianya saja. Melainkan pesan yang dikontruksi harus menarik, mampu melibatkan dan memicu reaksi yang pada akhirnya terjadi pendapatan. Oleh karena itu, strategi yang paling rekomendasi untuk digunakan adalah strategi transmedia storytelling dengan menggunakan media augmented reality. Penelitian ini akan menggunakan pendekatan penelitian deskriptif kualitatif dengan metode observasi. Teknik pengumpulan data pada penelitian ini menggunakan observasi dokumen iklan HiLo School Augmented Reality Draw & Play 2 dan juga studi kepustakaan/literatur. Dari hasil penelitian yang dilakukan dapat di peroleh kesimpulan bahwa transmedia storytelling dan media augmented reality mampu menciptakan experiential marketing.
PEMAKNAAN COVER MAJALAH TEMPO (Analisis Semiotika Cover Majalah Tempo Edisi 16 September-22 September 2019) Noval Setiawan
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1744

Abstract

AbstractThe study entitled "The Meaning of Tempo Magazine Cover (Semiotic Analysis of Tempo Magazine Cover September 16-September 22 2019, entitled Promise Staying Promise)" aims to find out the meaning of the meaning of the magazine cover tempo "Promise Stay Promise" seen from the meaning of illustrations, texts and color on the magazine cover. The method used in this research is descriptive qualitative method with Roland Barthes's semiotic analysis approach, which examines signs through three stages of analysis namely denotation, connotation, mythology.The results of this study might reveal that the magazine cover of this edition shows the properties possessed by Mr. Jokowi as seen from the depiction of the face shape in the illustrations. The meaning of denotation, both the meaning of shadow, clothing and expression is illustrated, that the tempo magazine is a critical medium with the constitution and the spirit of democracy. While the connotation of the illustration is about the public's expectation of the revision of the KPK Law. As for the characteristics of President Jokowi's expression with his eyes closed and lips purely expressing something and his nose stretching out, that Mr. Jokowi is a liar. Furthermore, the mythological meaning found behind the illustration is a picture that contains assumptions about the unrelated Jokowi's promises and the President's responsibility towards the Revision of the KPK Law. Then in the headline and subheadline text and the black color in the nose's shadow, there is a provocation in it related to the ideology of the tempo magazine. The conclusion of this study, that the visual images contained in the magazine cover tempo "Promise Staying Promise" consisting of illustrations, text, and colors have a meaning contained therein. Keywords: Tempo Magazine Cover, Illustration, Semiotics Roland Barthes. 
STRATEGI MEMBANGUN NATION BRANDING INDONESIA DALAM ASIAN GAMES JAKARTA-PALEMBANG 2018 Romi Iriandi Putra
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1794

Abstract

The Asian Games 2018 is a sporting event held every 4 years, bringing together all Asian athletes from various branches to compete for the country's pride. Indonesia was chosen to be the host of the Asian games which made the right momentum to build Indonesia's nation branding. This study analyzes how the strategy of building nation branding on the momentum of Asian games 2018 Jakarta - Palembang. This research uses a descriptive qualitative method by describing related data. The results in this study show that the strategy used to build a nation branding in the Asian Games with media management, accentuate elements of Indonesian culture, conducting global diplomacy, creating mutual collaboration branding, and conducting a post events campaign. In addition to building nation branding, need several elements namely brand identity, positioning, and brand image which all focus on one goal that is to increase trading, tourism, and also an investment in the country.Kata Kunci: Asian games, nation branding, place marketing, brand image, destination branding.
BENTUK KOMUNIKASI ORGANISASI DI JURUSAN KOMUNIKASI DAN PENYIARAN ISLAM UIN AR-RANIRY BANDA ACEH Putra, Heri Rahmatsyah
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 5 Nomor 2 Oktober 2019
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v5i2.1714

Abstract

The purpose of this research is to know the organisation of communication of the Management organization Department of Communication and Islamic broadcasting of Da'wah and communication faculty to be a solution in resolving academic problems. The method used is a qualitative method. The data collection techniques used are observations and live events. This research is located in Darussalam precisely in the Department of Communication and IslamicBroadcasting Faculty of Da'wah and communication State Islamic University Ar-Raniry Banda Aceh and the informant in this study amounted to 5 people. Data analysis is performed using qualitative descriptive approach techniques. The results of the authors showed that the form of communication organization conducted by the Department of Communication and Islamic broadcasting State Islamic University Ar Raniry to lecturers in resolving academic problems in general is a form of Communication, although sometimes also ongoing form of communication top down from the department to the lecturers. Communication is sometimes done directly and also using the media. From the results the authors assess that the form of communication of the Organization has been used to see the phenomenon in the field that lecturers have busy outsidethe campus so that it is not always on campus and can communicate Directly with the majors. Keywords: Forms, Communication, Organization
ANALISIS MANAJEMEN IMPRESI PENGGEMAR K-POP DALAM MEMANIPULASI DIRI DI SOCIAL NETWORK SITE (SNS) Lestari, Annisa Fitriana; Eriyanto, Eriyanto
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1693

Abstract

Various forms of internet products help people to have instant and easy activities, one of them is Social Network Site (SNS). Internet including SNS provides a place for users freedom of expression without having to be bound by rules like in the real world. Instagram as one kind of SNS, provides an opportunity for individuals to create more than one user account. This feature helps user to create an original account (rinsta) and fake account (finsta) that drives self-manipulation. Self-manipulation on real and fake Instagram accounts related to how individuals carry out impression management. Individuals set a good impression on the original account, while showing the true character on the fake account. Self-manipulation on the Internet more affects the psychological state of individuals to emerge different characters in offline, real and fake accounts. This character difference becomes a form of online disinhibition effect. K-Pop fans use variety of media to connect with their idols and fandoms, but they still have a concern of their self-image will be damaged in others people perspectives who are neutral or dislike K-Pop. The advantage of Instagram being able to have more than one account is a way out for K-Pop fans to manipulate themselves. This research was conducted using a qualitative approach with observations on real and fake K-Pop fan accounts, as well as interviews with users. The results of the study show that K-Pop fans use risnta as their front stage and finsta as their background to express their true self.
PERAN ONLINE ADVERTISING PADA PEMASARAN AXIS Eka Santi, Devita
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.1768

Abstract

Abstract: In this era of the growth of technology, the internet user is significantly increasing each year. During advertising activities, companies start using internet to advertise their products or services. Online advertising activities keep increasing dramatically. Advertising business do much more activities on internet to send message as marketing form to audiences. There are various online advertising using the internet nowadays. Online advertising is done to build awareness until purchase decision of the products or services which has been advertised to the audiences. In this research has been described various types of online advertising that has been done by Axis, such as search engine optimization, search engine marketing, social media advertising, and placement banner. Online advertising which has been done by Axis is to build awareness, consideration, purchase decision to the audiences who access the online advertising. Online advertising is done to reach the target audiences of Axis and instill Axis brand in the mind of the audiences (top of mind) Keywords: Advertising, Online Advertising, Build Awareness, Purchase Decision
Dewan Redaksi & Daftar Isi Tim Editorial
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i1.2234

Abstract

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LINE WEBTOON SEBAGAI INDUSTRI KOMIK DIGITAL Lestari, Annisa Fitriana; Irwansyah, Irwansyah
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 2 Oktober 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i2.1609

Abstract

Because of internet and smartphones, various industries and their products have changed. Comics as one form of the reading industry also experienced this impact. Conventional comics are changing into digital comics, which can be read via cellphones. One of the digital comic services is LINE Webtoon, which has successfully become a popular comic application in various countries, including Indonesia. The purpose of this study is to provide an overview, deepen and develop the concept of Webtoon, especially LINE Webtoon. This research using qualitative descriptive as method. The results showed that the Webtoon was developed from a conventional form of comics in South Korea called manhwa. Manhwa change into digital because the decline of conventional comic market and technological advancements that developed in South Korea. As an industry, LINE Webtoon expanded its business with presenting paid content, creating advertisements, looking for talented comics, and adapting across media to popular Webtoon works.
KEMUNGKINAN ELABORASI: KUALITAS SEBAGAI PESAN DALAM MEMPENGARUHI KEPUASAN DAN MINAT BERKUNJUNG KEMBALI Alhasbi, Faruq; Amri, Saiful
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 2 Oktober 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v6i2.2558

Abstract

The tourism trend was change, marked by an increased in the exploration of cultural and historical tourism. The government through development program also support this phenomenon since 2014, with aim to increase the income through tourism sector. However, museum as cultural destinations have inverted trend. Quality as a message play important role to attract tourist. This research uses elaboration likelihood perspective to examine how quality as a message affects revisit intention. The result of quantitative process using SmartPLS showed that the effect of quality on tourist satisfaction is higher than quality on revisit intentions and the indirect effect of quality on revisit intention through tourist satisfaction is stronger than direct effect. It described that elaboration using central route is more effective to generating intention to travel back and intention to recommend. These results recommend that managers should improve some existing facilities and provide several supporting facilities or new facilities to increase visitor satisfaction. The elaboration by visitors proves that the use of the central route is more effective for museum marketing.
INDUSTRI MEDIA BUDAYA POPULER ANALISIS SEMIOTIKA PEIRCE PADA DRAMA KOREA START UP Bimantoro, Anggana Aletta; Sary, Marisa Puspita; Putri, Rizki Anindia
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 7 Nomor 1 April 2021
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v7i1.3013

Abstract

The focus of this studied lies in understanding the meaning behind the 'start up' Korean drama scene. The purpose of this study was to learned about the popular Korean culture. Available representations may help an interpretation of the performer starting the Korean drama. The approach used was a qualitative approach with a semiotic studied from peirce.  There were 3 points of interest in peirce semiotics. Which were icon, index and symbol. The icon portrayed in drakor startup, the shooting site was at the sandbox and the hangang river. Both were known as an iconic sites in South Korea. Then the index seen in the startup film is when seo dal mi was having a religious service as she goes to her car test. Finally, the signed of drakor startup is the festival of chuseok. Further research is recommended for closer analysis so as to provide an even better representation of peirce semiotics analysis.

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