Source: Jurnal Ilmu Komunikasi
SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public relations, marketing communication, strategic communication. SOURCE is published twice a year. SOURCE publishes the journal biannually in April and October.
Articles
141 Documents
<![CDATA[Eksistensi Diri Pengguna Photo Booth Di Kabupaten Aceh Barat ]]>
<![CDATA[Renzi Anita]]>;
<![CDATA[Rahma Hidayati]]>;
<![CDATA[Reni Juliani]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 5 Nomor 2 Oktober 2019 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v5i2.1402
<![CDATA[Photo Booth has become a contemporary phenomenon among the public, especially during weddings. So from that the West Aceh Society made the wedding event photo booth as the medium of his existence. The purpose of this study was to find out how wedding event photo booths were used for most of the West Aceh community to show their existence. This study uses a qualitative descriptive approach to collecting field data and observations. The results showed that the event wedding photo booth users used photo booth as a medium of self-existence with their various views on the photo booth, namely photo booth seemed luxurious, unique, beautiful, and of course present. The concept of looking glass that forms a mirror of the user of a photo booth on a positive self-concept, that a photo booth user claims to be proud of himself towards the judgment of others if he uses a photo booth. Besides that, the photo booth is a photo booth besides wedding. they shared the moment when he took a photo in the photo booth area to social media. Based on this, photo booth users want to build their existence to appear to have high social status among other communities. Keywords: Photo booth, Event Wedding, Existence]]>
<![CDATA[PERUBAHAN STATUS RADIO REPUBLIK INDONESIA DALAM PENGEMBANGAN KAPABILITAS DARI MILIK PEMERINTAH MENJADI MILIK PUBLIK ]]>
<![CDATA[Nellis Mardhiah]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Vol 2, No 2 (2016): Source Jurnal Ilmu Komunikasi Volume 2 Nomor 2 April 2016 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v2i2.395
<![CDATA[Managing broadcasting management is not easy. Managing the broadcasting business is a difficult and challenging. This research aims to analyze the activity of management and organizational performance ACEH TV television media in an effort to disseminate the Islamic Sharia and Preservation of Local Culture in Aceh. This research is descriptive qualitative. Informants of this research is managing director, program director, executive producer, cameraman / reporter, as well as additional informants Regional Chairman of the Indonesian Broadcasting Commission (KPID) Aceh, Aceh Province Department of Islamic Law, and local media observers. The location of this research is in Banda Aceh, Aceh province.Sampling was done purposively. Data collected through observation, interviews, and documentation. Data were analyzed by analysis of an interactive model of Miles and Huberman. The results showed that the ACEH TV as the medium of television that is broadcasting management ACEH have done according to a local television broadcasting standard. Agenda setting function of mass media performed in the ACEH TV dissemination of Islamic Shariah in Aceh and local culture to influence the people of Aceh to implement Islamic Sharia and also maintain the culture and local wisdom Aceh. It can be seen from all the programs that are aired ACEH TV is a program of local cultural nuances of Islamic law.There are still some shortcomings in running broadcasting broadcasting technology such as lack of equipment that is increasingly sophisticated. The results of image editing is very simple, and some programs presenter still looks stiff when in front of the camera. Keywords: Management of ACEH television,Islamic law,local culture Acehnese,agenda setting.]]>
<![CDATA[MIRROR ON THE WALL; Refleksivitas Keberpihakan Media Dalam Pemilihan Presiden Tahun 2014. ]]>
<![CDATA[Fiandy Mauliansyah]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Vol 2, No 3 (2016): Source Jurnal Ilmu Komunikasi Volume 2 Nomor Oktober 2016 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v2i3.517
<![CDATA[This paper wants to examine how media bias in the political process in Indonesia especially in the context of the presidential election in 2014. The study found that in the present political news about the elections, the mass media over use to the theory of journalism, which is based on the values of fame ( prominency) or public figures (public figure) instead of human values (human interest) and public interest (signifcant). So the media often promote norm "zero-sum" in politics, as a part of the discipline of media coverage on the election. Media stuck to pit two or more presidential candidates by calculating their speed running after quantity of support, regardless of whether the support is achieved by means of political mobilization false or adequate education.Keywords: Bias Political. Balancing Media. Media Coverage]]>
<![CDATA[PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK ]]>
<![CDATA[Suratno Suratno]]>;
<![CDATA[Irwansyah Irwansyah]]>;
<![CDATA[Niken Febrina Ernungtyas]]>;
<![CDATA[Guntur Freddy Prisanto]]>;
<![CDATA[Safira Hasna]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1552
<![CDATA[Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by 16%, on effectiveness by 39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by 17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.]]>
<![CDATA[STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN ]]>
<![CDATA[Katrina Katrin]]>;
<![CDATA[Zon Vanel]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1753
<![CDATA[This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. ]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN JAM TANGAN MATOA DALAM MENINGKATKAN BRAND AWARENESS ]]>
<![CDATA[Susanto Susanto]]>;
<![CDATA[Afrina Sari]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1540
<![CDATA[This research is about marketing communication strategies by Matoa Watches in increasing brand awareness. Marketing communication conducted by Matoa is more focused on marketing communication activities on social media and internet but also done through advertising (advertising), exhibitions, publications, sales promotion and direct marketing to rise a brand awarenes.. In this research, researchers used a descriptive qualitative method with data collection techniques using in-depth semi-structured interviews to obtain complete information in accordance with what is needed by researchers. The conclusion from this study shows that every promotion mix undertaken by Matoa not only refers to increasing brand awareness to the community but there are several promotional mixes aimed at increasing sales such as sales promotion and direct marketing.Keywords: Marketing Communication Strategies, Intergrated Marketing Communication (IMC), Brand Awareness¸ Promotion ]]>
<![CDATA[INOVASI PROGRAM BANK SAMPAH MELALUI PEMBERDAYAAN MASYARAKAT SEBAGAI PROSES KOMUNIKASI PERUBAHAN SOSIAL ]]>
<![CDATA[Hilman Ramayadi]]>;
<![CDATA[Nopita Sariningsih]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1795
<![CDATA[Waste management is essentially needed by the community in Lebak Regency to reduce waste buildup. The concept of trash bank as a solution in order to change the paradigm of society in waste management is a new innovation for peoples in kabupaten lebak. Therefore in this research, the researcher want to explain and study the communication process carried out by the management of the Barangbang Garbage Bank and how to adopt the innovation of the garbage bank program by the community in East Muara Ciujung Village, Lebak Regency. This study uses descriptive qualitative research methods. The results showed that the communication process carried out by the management of the Sampang Barangbang Bank was more about installing communication channels using print media, spatial planning and face-to-face communication. The results of the research show that the communication process carried out by the Barangbang Garbage Bank management more emphasis on the communication channel stage through the use of print media, spatial planning and face-to-face communication.Keywords: Adoption of Innovation, Waste Bank Programs, Community Empowerment, Communication Process]]>
<![CDATA[YOUTUBE SEBAGAI MEDIA PENGENDALIAN ORANG TUA TERHADAP ANAK ]]>
<![CDATA[Ahmad Mursid Rahmatulloh]]>;
<![CDATA[S. Bekti Istiyanto]]>;
<![CDATA[Dian Bestari]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1845
<![CDATA[Salahsatu kemajuan teknologi yang ada adalah tersedianya media social melalui internet. Pengguna media social ini ternyata digunakan oleh anak-anak. Penelitian ini bertujuan untuk mendeskripsikan model parental mediation yang dilakukan orangtua terhadap anak-anaknya yang menjadi siswa di SDIT Al-Marjan Bekasi. Penelitian ini menggunakan metode penelitian kualitatif dengan obervasi dan wawancara sebagai teknik pengumpulan datanya. Informan diperoleh berdasar kepada kriteria antara lain: orang tua yang memfasilitasi anak smartphone dan orang tua yang memberikan youtube. Hasil penelitian ini adalah ada tiga alasan yang melatarbelakangi orang tua siswa SDIT Al Marjan Bekasi memberikan smartphone kepada anaknya, yaitu: smartphone diberikan agar anak tidak tertinggal kemajuan teknologi, smartphone diberikan untuk mencari informasi sebagai penunjang proses belajar anak, dan smartphone diberikan sebagai media hiburan bagi anak; Bentuk model parental mediation terhadap anak SDIT Al-Marjan Bekasi dalam menggunakan Youtube, di antaranya adalah sebagai berikut: model restrictive, model monitoring, model active mediation of child’s internet use, dan model active mediation of child’s internet safety.]]>
<![CDATA[DAMPAK SOSIAL TEKNOLOGI KOMUNIKASI BARU: MEMIKIRKAN ULANG KONSEP COPYRIGHT DI INTERNET ]]>
<![CDATA[Abdul Wahid]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1761
<![CDATA[Permasalahan hak cipta terus melahirkan perdebatan cukup panjang sejak gagasan ini pertama kali dikenalkan pada abad 18. Beberapa aspek seperti diversitas budaya, penyebaran pengetahuan, fair use, kontrol dan monopoli karya, sampai durasi berlakunya hak cipta merupakan domain permasalahan yang masih diberdebatkan hingga saat ini. Aktivitas saling berbagi antar pengguna (peer to peer) di internet dinilai sebagai pelanggaran hak cipta. Padahal, aktivitas tersebut juga dilakukan dalam dunia nyata sebagai bentuk penggunaan wajar, sama seperti meminjamkan buku yang telah dibeli. Jika kegiatan saling berbagi antar pengguna di internet ini didefinisikan sebagai pelanggaran hak cipta, maka sebenarnya di ranah media baru hukum bekerja secara lebih dalam; mengatur kebiasaan yang tidak diatur dalam kehidupan nyata. Melihat permasalahan tersebut, paper ini berusaha menganalisis dengan fokus spesifik: meninjau ulang konsep hak cipta dalam media baru. Tesis utama dari paper ini berusaha untuk mengkontekstualisasikan isu hak cipta sesuai dengan era perkembangan dan inovasi teknologi yang tak terelakkan. Untuk itu, beberapa hal akan dijabarkan; dampak sosial teknologi komunikasi, konteks sosial perkembangan internet, teknologi dan karya cipta, copyright, dan kritik terhadap copyright. Tinjauan kritis ini akan melahirkan gagasan alternatif mengenai konsep copy right ketika diterapkan dalam media baru.]]>
<![CDATA[GERAKAN OPINI DIGITAL #TRUEBEAUTY PADA TWITTER UNTUK PEMERAN FILM ADAPTASI KOMIK WEBTOON ]]>
<![CDATA[Lady Joanne Tjahyana]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1759
<![CDATA[Digital Movement of Opinion (DMO) using hashtag #TrueBeauty on Twitter was conducted by the fans of True Beauty as one of the most popular Webtoon’s comic. The fans gave their opinion about the perfect cast for the movie adaption of the comic. The objective of this research is to analyse the network that was formed by the DMO of #TrueBeauty. The method that had been used was social network analysis and the datasets mining was done using Netlytic. This research indicates that fans as the actors of the DMO were spreaded widely across the network and not centralized into certain dominant actors. The actors was divided into different clusters and every cluster has its own characteristics based on different locations and cultures. Therefore the role of influencers or dominant actors in every cluster is very important to deliver opinions with a style that suits every community. Moreover, text analysis found that film industry should pay attention to social media opinion, because many of the opinion were reflects the original desires of every fan without any intermediaton from any parties.]]>
